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#20: How Leslie Lang Built a Successful B2B Tech Writing Business
Manage episode 389787026 series 3530248
Innehåll tillhandahållet av Treasa Edmond. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Treasa Edmond eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Join us as we chat with Leslie Lang, a B2B technology content marketing writer who writes for companies like Microsoft and IBM. Leslie shares about her journey, transitioning from journalism to freelancing, and how she found her niche in technology writing. We talk about everything from managing a diverse client base to streamlining workloads and the various tools Leslie uses to aid in client and work management. Tune in and learn as Leslie shares here experiences and wisdom with us.
About the Hosts
Treasa Edmond is a content strategist and consultant, best-selling ghostwriter, and podcast host. On Boss Responses, Treasa and her weekly guest hosts explore how freelancers and small business owners can navigate the sometimes tricky path of client management and communication. She also teaches content professionals and small businesses how to create SEO-optimized content strategies so they can grow their businesses by connecting with their audiences.
Connect with Treasa on LinkedIn
Follow Boss Responses on Instagram
Leslie Lang is a former journalist turned freelance B2B content marketing writer and content strategist. She specializes in writing about technology and Higher Ed and K-12. Leslie's work includes white papers, ebooks, case studies, ghostwritten articles, op-ed pieces, blog posts, and infographics for marketing agencies and clients such as Microsoft, Google, IBM, Dropbox, Adobe, Salesforce, and Verizon. Interested in Hawaii? Check out Leslie's books—Mauna Kea: A Guide to Hawai‘i’s Sacred Mountain, Exploring Historic Hilo, and What Would Our Kūpuna Do?
Check out Leslie’s YouTube channel Midlife Dialogues, where she interviews people doing interesting things in midlife.
Thank you for taking time out of your busy day to listen to Boss Responses. This podcast is a passion project that comes from years of helping freelancers shape a business that supports the lifestyle they want.
Have a question you'd like answered? Send it to info@bossresponses.com
If you'd like to support the podcast, click that link above. Those lattes help keep us going and are much appreciated!
Kapitel
1. From Journalism to Freelance Content Writing (00:00:00)
2. Manage Clients and Tools in Freelance Writing (00:07:29)
3. Challenging Situations and Starting a YouTube Channel (00:17:19)
4. Successful Partnerships and Midlife Dialogues (00:22:46)
5. Building Relationships and Success in Freelancing (00:26:29)
54 episoder
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