Navigating Entrepreneurship with Brand Founders, Emily Hoy/Ahoya and Emily LaPlume/Saturday Swimwear

Bend Magazine's The Circling Podcast with Adam Short

Ever wondered what it takes to transition from a dreamer to a successful entrepreneur? I sit down with Emily Hoy and Emily LaPlume, two trailblazing entrepreneurs from Bend, Oregon, who have not only turned their passions into thriving businesses but also champion sustainability in the outdoor industry. Emily Hoy shares her remarkable journey from graphic designer and art director at Volxom to founding Ahoya, a brand poised to revolutionize river tubing with eco-friendly and durable designs. Simultaneously, Emily LaPlume unravels her evolution from a snowboarding enthusiast to the founder of Saturday Swimwear, a sustainable swimwear brand that has garnered a dedicated following through innovative designs, focus on quality and functionality.
Our conversation navigates the complexities of balancing full-time jobs while nurturing budding enterprises. Hear Emily Hoy's experiences at Volcom and Hydro Flask, and the why behind forming Ahoys. Emily LaPlume's narrative is equally inspiring, as she recounts her transition from a college student abroad to a savvy businesswoman who taught herself to sew and grow a brand organically. Both Emilys highlight the significance of mentorship, the intricacies of brand development, and the relentless persistence required to succeed in the competitive landscape of outdoor products.
Music used in the edit of this episode:
On The Move by Blue Dot Sessions

Dirtbike Lovers by Blue Dot Sessions

Pigpaddle Creek by Blue Dot Sessions

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Kapitel

1. Navigating Entrepreneurship with Brand Founders, Emily Hoy/Ahoya and Emily LaPlume/Saturday Swimwear (00:00:00)

2. Entrepreneurial Journeys (00:00:38)

3. Entrepreneurship, Brand Development, and Mentorship (00:08:55)

4. Creating Saturday Swimwear (00:15:53)

5. Artistic Journey in Design Industry (00:25:30)

6. Entrepreneurship vs. Freelancing (00:37:46)

7. Community Mentorship and Business Development (00:45:31)

8. Connecting Community Through Adventure and Water (00:59:23)

9. High Cascade Snowboarding Dreams (01:04:49)

10. Encouraging Entrepreneurs to Succeed (01:19:46)

11. Building Confidence Through Entrepreneurship (01:24:45)

12. Pitch Preparation and Sustainable Swimsuits (01:32:40)

13. Sustainable Swimwear Business Growth (01:38:15)

14. Marketing Strategies and Collaboration (01:50:07)

15. Collaboration in Art and Innovation (01:58:31)

16. Fake It Till You Make It (02:07:14)