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Innehåll tillhandahållet av The Familiar Strange and Your Familiar Strangers. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av The Familiar Strange and Your Familiar Strangers eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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The Agile Brand with Greg Kihlström®
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1 # 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
The Familiar Strange
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Innehåll tillhandahållet av The Familiar Strange and Your Familiar Strangers. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av The Familiar Strange and Your Familiar Strangers eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
The Familiar Strange is a podcast about doing anthropology: that is, about listening, looking, trying out, and being with, in pursuit of uncommon knowledge about humans and culture. Find show notes, plus our blog about anthropology's role in the world, at https://www.thefamiliarstrange.com. Twitter: @tfsTweets. FB: facebook.com/thefamiliarstrange. Instagram: @thefamiliarstrange. Brought to you by your familiar strangers: Ian Pollock, Jodie-Lee Trembath, Julia Brown, Simon Theobald, Kylie Wong Dolan; produced by Deanna Catto and Matthew Phung, and with support from the Australian Anthropological Society, the Australian National University’s Schools of Culture, History and Language and Archeology and Anthropology, and the Australian Centre for Public Awareness of Science, and produced in collaboration with the American Anthropological Association. We acknowledge and celebrate the first Australians on whose traditional lands we record this podcast, and pay our respects to the elders of the Ngunnawal and Ngambri peoples, past, present, and emerging.
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123 episoder
Markera alla som (o)spelade ...
Manage series 1792878
Innehåll tillhandahållet av The Familiar Strange and Your Familiar Strangers. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av The Familiar Strange and Your Familiar Strangers eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
The Familiar Strange is a podcast about doing anthropology: that is, about listening, looking, trying out, and being with, in pursuit of uncommon knowledge about humans and culture. Find show notes, plus our blog about anthropology's role in the world, at https://www.thefamiliarstrange.com. Twitter: @tfsTweets. FB: facebook.com/thefamiliarstrange. Instagram: @thefamiliarstrange. Brought to you by your familiar strangers: Ian Pollock, Jodie-Lee Trembath, Julia Brown, Simon Theobald, Kylie Wong Dolan; produced by Deanna Catto and Matthew Phung, and with support from the Australian Anthropological Society, the Australian National University’s Schools of Culture, History and Language and Archeology and Anthropology, and the Australian Centre for Public Awareness of Science, and produced in collaboration with the American Anthropological Association. We acknowledge and celebrate the first Australians on whose traditional lands we record this podcast, and pay our respects to the elders of the Ngunnawal and Ngambri peoples, past, present, and emerging.
…
continue reading
123 episoder
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1 Ep#110: Brooms Not Cutlases: Guyana’s Histories with Dr Oneka LaBennett 55:02
55:02
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In this episode Familiar Stranger Emma Quilty sat down with Associate Professor Oneka LaBennett to talk about her most recent book, Global Guyana: Shaping Race, Gender, and Environment in the Caribbean and Beyond
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1 Ep#107: Bittersweet Stories from Fiji with Dr Tarryn Phillips and Edward Narain 1:24:02
1:24:02
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In this episode Familiar Stranger sat down with Fijian author and political analyst Edward Narain and Associate Professor Tarryn Philips from La Trobe University. Together Edward and Tarryn published Sugar: An Ethnographic Novel which reveals the extent to which the lives, health, and opportunities of Fijians are still dramatically affected by the country’s colonial past and entrenched inequality. Set in Suva, with a tropical cyclone looming, Sugar follows three strangers from different cultural backgrounds as they find themselves entwined in a brutal murder: revealing inconvenient truths about the darker side of global development in Fiji. The story follows a naïve but well-intentioned Australian health volunteer, a jaded Indo-Fijian amateur historian, and a troubled Fijian (iTaukei) teen caring for his diabetic grandmother. The reader is immersed in each character’s world and slowly comes to understand the historical and structural reasons behind Fiji’s diabetes epidemic, exploitative labour and trade practices, and the role Australia and other nations play in both. Head over to our website for a full list of Links and Citations!…
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1 Ep#108:Walking vs Hiking and Who You Are? 31:26
31:26
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Producer’s note: Hi everyone, Executive Producer Matt here, just wanted to slide in here quickly and say that we recorded this panel a while ago, so you might hear some familiar voices! Just wanted to say a quick thank you to Irina, Andrew, Ruonan and Alex for all their effort in recording this panel! We hope you like it. We’ve gone digging and we struck some gold! We recorded this panel a little while ago at the Centre for the Public Awareness of Science’s podcast studio with some of the PhD candidates based at the ANU. In this panel, Familiar Stranger Ruonan opens the floor up to familiar Stranger Alex to talk about some of the differences he noticed around when it comes to “bushwalking”/hiking versus, you know, walking. The Strangers dive into the differences between the two and the interesting societal structures which determines if you’re a hiker or a walker. Familiar Stranger Irina then poses a question around identity as individuals as well as anthropologists. It launches the Strangers into pensive thoughts around who they are, the communities they are interacting with and what makes us, us and them, them. There were some really interesting topics broached on this panel and we hope you enjoy!…
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