#183: Strategy | How Storylane Grew Organic Traffic 10x Through SEO in 6 Months (with Madhav Bhandari, Head of Marketing at Storylane)

B2B Marketing with Dave Gerhardt

Innehåll tillhandahållet av Exit Five and Dave Gerhardt. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Exit Five and Dave Gerhardt eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

2M ago 53:06

MP3•Episod hem

In this episode, Dave is joined by Madhav Bhandari, Head of Marketing at Storylane, a tool that helps companies build interactive product demos. Madhav shares the strategies that helped Storylane scale its website traffic from 25,000 to over 220,000 monthly visitors in just six months, using unique approaches to SEO and demand gen.

Dave and Madhav discuss:

Leveraging Demo-Led SEO for 10X website traffic growth
How targeting related product categories allowed Storylane to capture new audiences while building trust in their core market
How AI is transforming workflows, enabling faster campaign execution, improving content creation, and driving innovation in marketing strategy

Timestamps

(00:00) - - Intro to Madhav
(05:51) - - Building Brand Loyalty Through Content and Relationships
(07:11) - - Building Brand Reputation in a Saturated Market
(13:18) - - How To Strategize SEO By Capturing Existing Traffic
(15:35) - - Why Interactive Demos Are So Important
(20:10) - - How Madhav Executed Storylane’s Demo Page Project
(25:38) - - Demo-Led SEO’s Impact on Brand Search and Signups
(29:38) - - Why You Should Prioritize Website Articles Over Traditional Blogs
(32:43) - - How To Create A Compelling Offer
(38:01) - - Revenue Attribution
(41:07) - - Storylane’s Ad Truck For Brand Awareness and Searches
(46:00) - - Rethinking Email Marketing
(49:32) - - Hiring a Dedicated Writer for Impactful Newsletters
(50:16) - - Leveraging Engaged Audiences

Send guest pitches and ideas to hi@exitfive.com
Join the Exit Five Newsletter here: https://www.exitfive.com/newsletter
Check out the Exit Five job board: https://jobs.exitfive.com/
Become an Exit Five member: https://community.exitfive.com/checkout/exit-five-membership

***

This episode of the Exit Five podcast is brought to you by our friends at Knak. Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.

No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

They give you unlimited podcast editing and strategy for your B2B podcast.
Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.
Visit hatch.fm to learn more

205 episoder

#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup Marketing #Marketing Strategies