#182: Growth | Building a Strong Brand, Embracing AI, and Leading a Marketing Team with Mychelle Mollot, CMO at Knak

B2B Marketing with Dave Gerhardt

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2M ago 48:17

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In this episode, Dave sits down with Mychelle Mollot, CMO at Knak, a platform for creating, designing, and optimizing email and landing page content. Mychelle shares her wealth of experience, having led marketing efforts at IBM and various startups. She discusses her approach to leading marketing teams, scaling brands, and embracing AI in B2B marketing.

Dave and Mychelle cover:

How Knak built a brand and captured demand in a space without a known category
The balance between meeting short-term goals and dedicating some marketing budget to high-risk, high-reward experiments
How AI is evolving from a standalone tool to being embedded in the core functionalities of marketing platforms

Timestamps

(00:00) - - Intro to Mychelle
(05:18) - - Embracing Diverse Career Paths to Become a CMO
(10:02) - - Leveraging Big Company Skills in Startups
(10:53) - - Influencing Resources Without Ownership in Large Organizations
(15:15) - - Weekly Team Meeting Tips
(18:16) - - Mychelle’s OKR Framework
(23:02) - - How Knak Creates and Captures Demand
(24:34) - - How To Understand and Target Buyers
(31:12) - - Having AI Discussions With Your Team
(34:46) - - AI is Shifting from Core Component to Creative Assistant
(36:08) - - Integrating AI into Core Tools
(41:50) - - Sales and Marketing Alignment
(45:12) - - Navigating Relationships as a CMO

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This episode of the Exit Five podcast is brought to you by our friends at Knak. Launching an email or landing page in your marketing automation platform shouldn't feel like assembling an airplane mid flight with no instructions, but too often that's exactly how it feels.

No more having to stop midway through your campaign to fix something simple. Knack lets you work with your entire team in real time and stops you from having to fix things mid flight. Check them out at knak.com/exit-five/

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Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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#Entrepreneur #Business #Marketing #Exit #B2B Marketing #Startup Marketing #Marketing Strategies