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The Art & Science of Conversion Copywriting
Manage episode 421977121 series 3424407
In this episode, I'm a guest on David Watson's podcast. It's a longer episode than usual and packed full of my tips and advice on my approach to conversion copywriting. You'll hear about the biggest copywriting mistakes I see in B2B, my personal journey from content writing to copywriting (spoiler alert: it wasn't easy), the importance of understanding and researching your audience, and proven strategies for effective copywriting. Give it a listen!
*****
💼 Transition from Content Writing to Copywriting (15:00 -
25:00)
Linda discusses her journey from content writing to copywriting.
Challenges faced during the transition.
📊 Importance of Knowing Your Audience (25:00 -
35:00)
Discussion on the significance of understanding the audience in marketing.
Examples from Linda's experience in fitness and health industries.
🎥 Role of Video in Marketing (35:00 -
45:00)
Debate on the effectiveness of video versus text in marketing.
Linda shares insights on where video can be beneficial.
🤖 Impact of AI on Copywriting (45:00 -
55:00)
Discussion on the use of AI tools like ChatGPT in copywriting.
Linda's experience and perspective on AI's limitations.
📈 Effective Copywriting Strategies (55:00 -
1:05:00)
Linda shares strategies for effective copywriting.
Importance of clear value propositions and customer quotes.
📚 Research and Preparation in Copywriting (1:05:00 -
1:15:00)
Linda explains her research process for copywriting projects.
Emphasis on the importance of customer interviews and analytics.
📝 Challenges in Copywriting for Ads (1:15:00 -
1:25:00)
Discussion on the challenges of writing effective ads, especially for platforms like Facebook.
Examples of restrictions and strategies to overcome them.
💡 Future of Marketing and Copywriting (1:25:00 -
1:35:00)
Speculation on the future trends in marketing and copywriting.
Impact of social media and changing consumer behaviors.
🚀 Advice for Aspiring Copywriters (1:35:00 -
1:45:00)
Linda provides advice for those looking to get into copywriting.
Emphasis on the importance of research and understanding the audience.
🔍 Case Studies and Examples (1:45:00 -
1:55:00)
Linda shares examples of successful copywriting campaigns.
Discussion on the importance of memorable and clear messaging.
125 episoder
Manage episode 421977121 series 3424407
In this episode, I'm a guest on David Watson's podcast. It's a longer episode than usual and packed full of my tips and advice on my approach to conversion copywriting. You'll hear about the biggest copywriting mistakes I see in B2B, my personal journey from content writing to copywriting (spoiler alert: it wasn't easy), the importance of understanding and researching your audience, and proven strategies for effective copywriting. Give it a listen!
*****
💼 Transition from Content Writing to Copywriting (15:00 -
25:00)
Linda discusses her journey from content writing to copywriting.
Challenges faced during the transition.
📊 Importance of Knowing Your Audience (25:00 -
35:00)
Discussion on the significance of understanding the audience in marketing.
Examples from Linda's experience in fitness and health industries.
🎥 Role of Video in Marketing (35:00 -
45:00)
Debate on the effectiveness of video versus text in marketing.
Linda shares insights on where video can be beneficial.
🤖 Impact of AI on Copywriting (45:00 -
55:00)
Discussion on the use of AI tools like ChatGPT in copywriting.
Linda's experience and perspective on AI's limitations.
📈 Effective Copywriting Strategies (55:00 -
1:05:00)
Linda shares strategies for effective copywriting.
Importance of clear value propositions and customer quotes.
📚 Research and Preparation in Copywriting (1:05:00 -
1:15:00)
Linda explains her research process for copywriting projects.
Emphasis on the importance of customer interviews and analytics.
📝 Challenges in Copywriting for Ads (1:15:00 -
1:25:00)
Discussion on the challenges of writing effective ads, especially for platforms like Facebook.
Examples of restrictions and strategies to overcome them.
💡 Future of Marketing and Copywriting (1:25:00 -
1:35:00)
Speculation on the future trends in marketing and copywriting.
Impact of social media and changing consumer behaviors.
🚀 Advice for Aspiring Copywriters (1:35:00 -
1:45:00)
Linda provides advice for those looking to get into copywriting.
Emphasis on the importance of research and understanding the audience.
🔍 Case Studies and Examples (1:45:00 -
1:55:00)
Linda shares examples of successful copywriting campaigns.
Discussion on the importance of memorable and clear messaging.
125 episoder
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