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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
API Integration Leaders AMA Series
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Innehåll tillhandahållet av API Integration Leaders AMA Series and Cloud Elements. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av API Integration Leaders AMA Series and Cloud Elements eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
The API Integration Leaders AMA (ask me anything) webinar series gives you the opportunity to ask 8 different API integration leaders, from 4 different categories, your most pressing questions. Get an inside look at how these integration leaders design their entire API strategy.
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4 episoder
Markera alla som (o)spelade ...
Manage series 1261278
Innehåll tillhandahållet av API Integration Leaders AMA Series and Cloud Elements. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av API Integration Leaders AMA Series and Cloud Elements eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
The API Integration Leaders AMA (ask me anything) webinar series gives you the opportunity to ask 8 different API integration leaders, from 4 different categories, your most pressing questions. Get an inside look at how these integration leaders design their entire API strategy.
…
continue reading
4 episoder
Semua episode
×Hear from API integration leaders Chris Campbell, Group Product Manager at Oracle Eloqua and Steve Organ, Sr. Product Manager at Influitive discuss how they seamlessly move data, power transactions, connect mobile apps and thousands of other functions with powerful APIs running in the background. The webinar is designed with you in mind. You have the power to drive the conversation by signing up and submitting your most pressing AMA questions.…
Hear from API integration leaders David Leary, Sr. Developer Evangelist at Intuit QuickBooks and Andy Murphy, Director of Product at FieldAware discuss how they seamlessly move data, power transactions, connect mobile apps and thousands of other functions with powerful APIs running in the background. The webinar is designed with you in mind. You have the power to drive the conversation by signing up and submitting your most pressing AMA questions.…
Hear from API integration leaders Oren Harris, Apps Team Onboarding Lead at Shopify and Jennifer Kessler, CEO and Co-Founder at Bizzy discuss how they seamlessly move data, power transactions, connect mobile apps and thousands of other functions with powerful APIs running in the background. The webinar is designed with you in mind. You have the power to drive the conversation by signing up and submitting your most pressing AMA questions.…
Hear from API integration leaders Kris Chant, Developer Relations at Salesforce and Kyle Burnett, CTO & Co-Founder from Allbound discuss how they seamlessly move data, power transactions, connect mobile apps and thousands of other functions with powerful APIs running in the background. The webinar is designed with you in mind. You have the power to drive the conversation by signing up and submitting your most pressing AMA questions.…
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