Week 1: Microsite Series with Eileen Burick, Burick Communication Design
MP3•Episod hem
Manage episode 311102416 series 3082939
Innehåll tillhandahållet av BlogTalkRadio.com and Ana Lucia Novak Social Media. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av BlogTalkRadio.com and Ana Lucia Novak Social Media eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
We are doing an educational series on microsites, which are often mistaken for landing pages. Over the next four weeks, Eileen Burick, President and Creative Maven of Burick Communication Design will share her expertise on the following topics: 1. Definition of a targeted, singe-theme microsite marketing platform; Best practices and mistakes to avoid when creating a microsite 2. Differences between a microsite and landing page; When should you use a landing page and when do you need a microsite? 3. Benefits of a microsite; Characteristics of a microsite & principles of microsite design 4. When should I use a microsite for my brand's multi-channel marketing campaign? Case studies and Results According to an article in Website Magazine, Single-page site design — a hybrid of sorts, between a Microsite and a Landing Page -- is among 2013’s hottest trends, and for good reason. 2014 will only accelerate this trend — save the date for Tuesday, November 12,19, 26 and December 3 from 2:00-2:30pm PST See more at: http://www.websitemagazine.com/content/blogs/issues-pro/pages/essential-rules-of-single-page-site-design.aspx
…
continue reading
68 episoder