Artwork

Innehåll tillhandahållet av Ashish Jain. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Ashish Jain eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Player FM - Podcast-app
Gå offline med appen Player FM !

Ep #11: How Alignment can Help Product Marketers Get Off the Hamster Wheel with Jennifer Robinson

33:58
 
Dela
 

Manage episode 354171415 series 3443788
Innehåll tillhandahållet av Ashish Jain. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Ashish Jain eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Research shows that 70% of all marketing content remains unused by sales. If you are a marketer, this statistic is sure to make you squirm … and if you are in sales, you are probably nodding your head and saying, ‘that’s about right.’

There are innumerable examples of sales and marketing activities that don’t align. Such misalignments are often at the core of many broken organizations. So…how do we bridge the gap and make these two strategic activities to focus on a common goal? Let’s hear what the experts say!
Our guest today is Jennifer Robinson. She is a Sales and Marketing Alignment enthusiast with over 20 years of hands-on experience in sales enablement. In her current role at Veeam software, Jennifer leads Global Sales Messaging and Engagement and converts complex technical information into easy to understand positioning that helps sales in street-level customer conversations.

When I first spoke with Jennifer, I felt an instant connection. We both share a passion for aligning sales and marketing. In our conversation today, we will dig deeper into some of the alignment challenges of B2B technology companies and share with you some useful tips with real-world examples of what works and what doesn’t.

Contact PrivateLTEand5G

  continue reading

43 episoder

Artwork
iconDela
 
Manage episode 354171415 series 3443788
Innehåll tillhandahållet av Ashish Jain. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Ashish Jain eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Research shows that 70% of all marketing content remains unused by sales. If you are a marketer, this statistic is sure to make you squirm … and if you are in sales, you are probably nodding your head and saying, ‘that’s about right.’

There are innumerable examples of sales and marketing activities that don’t align. Such misalignments are often at the core of many broken organizations. So…how do we bridge the gap and make these two strategic activities to focus on a common goal? Let’s hear what the experts say!
Our guest today is Jennifer Robinson. She is a Sales and Marketing Alignment enthusiast with over 20 years of hands-on experience in sales enablement. In her current role at Veeam software, Jennifer leads Global Sales Messaging and Engagement and converts complex technical information into easy to understand positioning that helps sales in street-level customer conversations.

When I first spoke with Jennifer, I felt an instant connection. We both share a passion for aligning sales and marketing. In our conversation today, we will dig deeper into some of the alignment challenges of B2B technology companies and share with you some useful tips with real-world examples of what works and what doesn’t.

Contact PrivateLTEand5G

  continue reading

43 episoder

Alla avsnitt

×
 
Loading …

Välkommen till Player FM

Player FM scannar webben för högkvalitativa podcasts för dig att njuta av nu direkt. Den är den bästa podcast-appen och den fungerar med Android, Iphone och webben. Bli medlem för att synka prenumerationer mellan enheter.

 

Snabbguide

Lyssna på det här programmet medan du utforskar
Spela