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78: Lance Krek, From Boots to Business
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On this episode of the All-In Podcast, Daniel talks to Lance Krek, an entrepreneur involved on the retail side of the cannabis industry.
Lance sees the benefits of cannabis, especially for medicinal purposes. His passion for the industry enabled him to successfully transition from military life to the business realm. From boots to business and no prior formal business training, Lance initially faced adversity as an entrepreneur, yet he was determined to strive for excellence in the cannabis industry.
Lance also expresses a couple advantages of his position within the industry. First, the retail side has given him a great perspective of how the process functions from the endpoint. And second, he wants to educate the public about cannabis and how it can be used safely and responsibly.
Though a noticeable stigma still lingers within the cannabis industry, Lance hopes that the product will be treated more like alcohol – not in the sense that it can be abused, yet in the sense that it should be easily accessible, regulated efficiently, and taxed fairly.
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