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Episode 3 - Reaching Beyond China
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Innehåll tillhandahållet av Ad Tech Today. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Ad Tech Today eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In the latest episode of our podcast Ad Tech Today, we discuss how both publishers and advertisers can reach audiences outside of China. For many publishers and advertisers in China, this is an ambitious, new goal in their advertising and monetization efforts. China is the second-largest economy worldwide, and it’s also the world's biggest market in terms of outbound tourism. This is why it’s so important for both sides to gain access to a Chinese population that is heavily on the move.
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