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Innehåll tillhandahållet av Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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Newsletter Operator
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Manage series 3498518
Innehåll tillhandahållet av Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Learn how to grow and monetize your newsletter! We interview the best newsletter operators, founders, and creators on how they grow their audiences and make money.
Hosted by Matt McGarry and Ryan Carr.
51 episoder
Markera alla som (o)spelade ...
Manage series 3498518
Innehåll tillhandahållet av Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Matt McGarry and Ryan Carr, Matt McGarry, and Ryan Carr eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Learn how to grow and monetize your newsletter! We interview the best newsletter operators, founders, and creators on how they grow their audiences and make money.
Hosted by Matt McGarry and Ryan Carr.
51 episoder
Alla avsnitt
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1 Why Billions In Revenue Just Shifted To Newsletters 59:29
59:29
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Check out Ezoic: ezoic.com Save your seat at Newsletter Marketing Summit: newslettermarketingsummit.com Tyler Bishop is an award-winning marketer, Chief Marketing Officer of Ezoic, and founder of Pubtelligence at Google. He discusses the shift from third-party to first-party data in advertising and its impact on publisher revenue. He shares insights on evolving targeting methods, data privacy regulations, and challenges for publishers. Episode Topics & Timestamps 00:00 Understanding the Shift in Ad Revenue 12:09 The Evolution of Targeting: From Contextual to First-Party Data 20:40 The Value of First-Party Data in Advertising 27:58 The Art of Publishing and Business Success 29:53 The Evolution of Advertising Models 32:05 Maximizing Revenue through Advertising 34:04 Understanding Ad Revenue Trends 36:19 The Value of Traffic Sources 43:22 Leveraging First-Party Data for Growth 49:16 Identifying the Right Publishers for Programmatic Ads 50:56 The Future of Newsletter Advertising 53:01 Collecting Valuable User Data Links Mentioned https://www.ezoic.com/ https://www.youtube.com/@Ezoic adrevenueindex.ezoic.com…
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1 He Sold His Newsletter To Barstool, Then Bought It Back 47:01
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Tyler Morin is the founder of The Water Coolest, a newsletter that offers irreverent takes on business and finance news. He shares insights on audience growth, monetization, Barstool Sports’ acquisition, reclaiming his newsletter, and the future of ad-driven and B2B content. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Introduction to Tyler Morin and Water Coolest 02:59 The Journey to Founding Water Coolest 06:03 Building an Audience: Strategies and Insights 09:01 Monetization and Transitioning to Full-Time 12:00 Early Sponsorships and Learning from Mistakes 14:58 Crafting an Irreverent Newsletter 17:59 The Evolution of Humor in Newsletters 22:48 Navigating Acquisitions: The Barstool Experience 30:11 The Changing Landscape of Ad Rates 34:41 Building a Newsletter at Barstool 39:46 The Return of The Water Coolest 42:50 Consulting: Helping Others Build Their Media Businesses…
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1 How Ted Williams Sold His Local Newsletter For $5M, Led Axios Local From 0 To 30 Cities and 1M+ Subscribers, and Played a Pivotal Role In The $525M Axios Acquisition 1:04:04
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This episode is sponsored by Playbookz: Playbookz.co Ted co-founded Charlotte Agenda, which led to its remarkable $5 million acquisition by Axios. He currently writes Tiny Money —a local and personal finance newsletter. Want more content like this? Join our free newsletter for growth and monetization tactics: https://www.newsletteroperator.com/subscribe…
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1 The "Newsletter Godfather" Who Wrote 4,000+ Newsletters For The Hustle, Axios, and Yahoo Sports 1:00:48
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Save your seat at our event: newslettermarketingsummit.com Kendall Baker is the founder of Sports Internet (acquired by Axios), the first newsletter writer at The Hustle, and now a Senior Writer at Yahoo Sports. He's known as the "Newsletter Godfather" because he's pioneered newsletter content and has written and published more newsletters to more readers than almost anyone. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Matt's agency GrowLetter…
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1 Sponsorship Sales Masterclass (With Justin Moore) 58:24
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Get Justin's new book: SponsorMagnet.com Justin Moore is a sponsorship coach and the author of Sponsor Magnet: How to Attract, Price, and Execute Your Dream Brand Partnerships Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Matt's agency GrowLetter Episode Topics & Timestamps 00:00 The Importance of Custom Pricing for Creators 09:16 Creating a Comprehensive Sponsorship Strategy 27:05 Attracting Brands: The STP Framework 28:32 Navigating the Complexities of Pricing Sponsorships 29:00 Understanding the ARC Framework for Collaborations 32:19 Pricing Strategies Based on Brand Goals 34:46 Creating Compelling Sponsorship Packages 39:04 Innovative Collaboration Examples 43:52 Crafting Effective Outreach Strategies 57:10 The Importance of Execution in Sponsorships…
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1 How To Grow Your Email List With Paid Ads (The Right Way) 50:32
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Ali Qureshi is the co-founder of Adcrate. He shares strategies on effective ads for platforms like Meta and TikTok. He also shares static and video formats, copywriting, leveraging AI, hook rates, video production and more. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Introduction to AdCrate and Growth Strategy 02:56 The Importance of Ad Creative in Paid Advertising 05:47 Navigating Media Platforms: Meta vs. TikTok 08:53 Static vs. Video Creatives: Balancing Production and Impact 11:49 Effective Static Ad Formats and Testing Strategies 15:09 Common Mistakes in Ad Creation and Copywriting Tips 17:55 Leveraging AI for Ad Copy and Customer Insights 20:47 Innovative Ad Formats: Memes and Interface Hacking 25:42 Understanding Hook Rates and Audience Engagement 28:10 Navigating Video Content Creation on a Budget 35:09 The Importance of Script Writing for Ads 40:50 Exploring Effective Video Lengths and Frameworks 43:40 Utilizing Motion Graphics for Enhanced Engagement 46:34 Iterating and Testing Ads for Success Links Mentioned https://www.adcrate.co/…
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1 Trends We're Buying and Selling In 2025 54:57
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Matt and Ryan discuss the Honey scandal, trends for 2025, focusing on YouTube, newsletters, and the shift from vanity metrics to revenue. They also explore AI workflows, B2B newsletters, the creator-in-residence model, and the future of platforms like Upwork and overseas recruiting and more. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Holiday Reflections and New Beginnings 02:03 The Honey Scandal Explained 17:48 Trends for 2025: Buying and Selling Insights 27:33 The Substack Ecosystem and Creator Independence 31:27 AI-Assisted Workflows for Content Creators 33:22 The Shift from Vanity Metrics to Revenue Focus 34:20 Emerging Newsletter Ad Networks 39:00 The Rise of B2B Newsletters and Creators 41:24 Challenges of Premium Newsletters 44:43 The Creator-in-Residence Model 48:55 The Future of Overseas Recruiting Agencies Links Mentioned https://newslettermarketingsummit.com/…
Here are the links: - Join Write, Grow Sell here >> - Register for the free live training here >>
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1 The Newsletter Industry In 2024 and What's Next 50:27
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Matt and Ryan discuss what happened in the newsletter industry and their businesses in 2024. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter.…
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1 How To Build a LinkedIn Audience From Scratch 47:05
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Tommy Clark, the CEO of Compound Social and the co-founder of Bluecast AI, shares strategies for growing an audience on LinkedIn, creating engaging content, personal branding, and focusing on value propositions. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 The Importance of Clear Value Proposition 03:13 Audience Growth Strategies on LinkedIn 06:04 Content Creation Fundamentals 08:58 Optimizing Content for Engagement 11:47 Leveraging Controversy in Content 14:57 The Power of Personal Stories in Content 23:58 Reflecting on Weekly Engagements 24:57 The Importance of Specificity in Content 25:51 Understanding Engagement on LinkedIn 27:44 Strategies for Boosting Engagement 29:38 The Risks of Engagement Hacking 30:36 Building an Organic Audience 32:01 Converting Followers into Customers 34:50 Exploring Growth Hacks on LinkedIn 36:14 Leveraging LinkedIn Video Content 39:04 Navigating Links in Posts 40:55 Insights on LinkedIn Newsletters Links Mentioned https://x.com/tclarkmedia https://www.linkedin.com/in/tclarkmedia/ https://www.bluecast.ai/ https://www.compoundcontentstudio.com/…
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1 How Jason Woodruff Grew The Pour Over To 900,000+ Newsletter Subscribers and 7-Figures In Revenue Without a Social Following 53:21
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Jason Woodruff, founder of The Pour Over, shares how to build a mission-driven newsletter, focusing on content quality, subscriber engagement, and sponsor-driven growth. He also offers insights on managing advertiser relationships and use referrals to build a loyal, sustainable audience. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 The Genesis of The Pour Over 02:52 Growth and Scaling Challenges 06:10 Building a Subscriber Base 08:51 Content Quality and Reader Engagement 12:13 The Future of Newsletters and Podcasts 15:07 Team Dynamics and Content Creation 17:56 Advertising Strategies and Monetization 26:55 Rebuilding Advertiser Relationships 32:45 The Importance of Ad Copy 35:08 Growth Strategies and Paid Advertising 41:25 Referral Strategies for Subscriber Growth 46:36 Securing Sponsorships and Advertisers Links Mentioned Thepourover.org…
Get super-early bird pricing and an extra $100 off Newsletter Marketing Summit: NewsletterMarketingSummit.com Use code BFCM24 for the extra $100 off any ticket. This code expires on 12/2 at midnight EST. In this podcast, Matt and Ahrif discuss GrowLetter's first-ever conference, Newsletter Marketing Summit . Speakers include: Alex Leiberman Sam Parr James Altucher Brian Morrissey Jenny Rothenberg Ryan Hashemi Yossi J Levi Chenell Basilio Ryan Heafy Brad Wolverton Tim Huelskamp Jay Clouse Neville Medhora Matt McGarry And many more Got questions about the event? Want to learn about sponsorship options? Contact: ahrif@growletter.co…
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1 Roslyn McLarty: How To Build a Mission-Driven Media Brand, Balancing Business and Burnout, Audience Growth Hacks, and More 54:11
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Roslyn McLarty, is an executive coach and founder at Within. She is also the co-founder of The Gist, a sports media company for women and underserved sports fans. In this episode, Roslyn shares key insights on identifying market gaps, building a brand with a strong mission, and the strategies used to grow their audience from a few hundred to hundreds of thousands of subscribers. She also discuss managing burnout, and fostering self-growth, and introduces Within, a coaching business focused on trust-based client relationships. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 The Journey Begins: From Beta to Launch 02:58 Identifying the Market Gap: The Gist's Unique Proposition 06:02 Building the Brand: Mission and Values 08:47 Growing the Audience: Strategies and Early Successes 12:10 Scaling Up: From Local to National 15:01 Navigating Growth: Lessons Learned and Key Metrics 17:54 Creative Marketing: Guerrilla Tactics and Launch Events 20:54 The Importance of Mission-Driven Growth 24:02 Partnerships and Collaborations: Expanding Reach 27:02 Self-List Cleaning and Giveaway Strategy 35:01 Expansion and New Ventures 37:32 The Birth of Within: A Personal Development Platform 41:08 Understanding and Preventing Burnout 50:43 Growth Strategy for Coaching Business Links Mentioned Join Roslyn's newsletter, Within…
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1 Katy Huff: Lessons From $15M+ of Sponsorship Sales 38:26
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Katy Huff, the cofounder of MadRev, shares insights on how to sell newsletter sponsorships, audience understanding, advertiser expectations, sponsorship strategies, pricing, contract renewal, working with different brands, and more. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Introduction to Mad Rev and Sales Background 03:12 Fundamentals of Selling Newsletter Sponsorships 05:56 Understanding Advertiser Expectations 09:09 Identifying Potential Advertisers 12:02 Strategies for Securing Your First Sponsor 14:53 Pricing Your First Ads 17:46 Renewals and Long-Term Relationships with Advertisers 21:03 Working with Larger Brands 24:05 Final Thoughts and Recommendations Links Mentioned https://www.madrev.co/ matt@newsletteroperator.com…
Apply for GrowLetter to sell your ads here >> Episode Description: Matt and Ryan discuss the launch of the GrowLetter Ad Network, challenges faced by newsletter publishers in securing sponsorships and the changing landscape of ad rates, effective ad placement strategies, the importance of audience engagement, and the need for newsletters to be part of a broader business strategy and more. Want more content like this? Join Newsletter Operator for more strategies on how to grow and monetize your newsletter here: NewsletterOperator.com Work with Ryan's agency Tailwind Work with Matt's agency GrowLetter Follow Matt McGarry @JMatthewMcGarry and Ryan Carr @ryan_boat on Twitter. Episode Topics & Timestamps 00:00 Launching the Grow Letter Ad Network 09:04 Challenges in Newsletter Monetization 16:42 Optimizing Ad Placements and Strategies 29:01 Building a Sustainable Advertising Business 33:17 Newsletters as a Strategic Medium…
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