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The Agile Brand with Greg Kihlström®
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1 638: What's the ROI on those Big Game Ads? Featuring Nataly Kelly, CMO at Zappi 28:17
28:17
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Much is made about the creative decisions in ads for the Big Game, but how does all that money, those requisite celebrity cameos, and everything else that goes into these multi-million dollar investments translate into Return on investment? Today we’re going to talk about what the numbers tell us from all those high-profile ads and who the winners and losers of the Advertising Bowl are in 2025. To help me discuss this topic, I’d like to welcome Nataly Kelly, CMO at Zappi, who unveiled their annual Super Bowl Ad Success report on Monday. We’re here to talk about the approach, the results, and what those results mean for brands that invested a lot of money - and time - into their campaigns. About Nataly Kelly I help companies unlock global growth For more than two decades, I have helped scale businesses across borders, as an executive at B2B SaaS and MarTech companies. I’m Chief Marketing Officer at Zappi, a consumer research platform. I spent nearly 8 years as a Vice President at HubSpot, a multi-billion-dollar public tech company, driving growth on the international side of the business. Having served as an executive at various tech companies, I’ve led teams spanning many functions, including Marketing, Sales, Product, and International Ops. I’m an award-winning marketing leader, a former Fulbright scholar, and an ongoing contributor to Harvard Business Review. I love working with interesting people and removing barriers to access. RESOURCES Zappi website: https://www.zappi.io/web/ Connect with Greg on LinkedIn: https://www.linkedin.com/in/gregkihlstrom Listen to The Agile Brand without the ads. Learn more here: https://bit.ly/3ymf7hd Don't miss a thing: get the latest episodes, sign up for our newsletter and more: https://www.theagilebrand.show Check out The Agile Brand Guide website with articles, insights, and Martechipedia, the wiki for marketing technology: https://www.agilebrandguide.com The Agile Brand podcast is brought to you by TEKsystems. Learn more here: https://www.teksystems.com/versionnextnow The Agile Brand is produced by Missing Link—a Latina-owned strategy-driven, creatively fueled production co-op. From ideation to creation, they craft human connections through intelligent, engaging and informative content. https://www.missinglink.company…
Last Sons of Krypton - A Superman Podcast
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Innehåll tillhandahållet av Connor McKenna, Connor El, and Rey Zod. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Connor McKenna, Connor El, and Rey Zod eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Connor and Rey - no strangers to comic hero podcasts - tackle the Grand Daddy of them all, Superman, in this podcast both for fans and newbies alike!
…
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132 episoder
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Manage series 2767235
Innehåll tillhandahållet av Connor McKenna, Connor El, and Rey Zod. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Connor McKenna, Connor El, and Rey Zod eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
Connor and Rey - no strangers to comic hero podcasts - tackle the Grand Daddy of them all, Superman, in this podcast both for fans and newbies alike!
…
continue reading
132 episoder
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1 EPISODE 125: Superman & Lois Retrospective 58:41
58:41
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EPISODE 125: Superman and Lois Retrospective Connor-El is joined by Rebecca to have a look back at the complete show of 'Superman & Lois'. SHOW NOTES: Superman: The Definitive History Grant Morrison's Action Comics Comics that inspired Superman Legacy Boxset Adam Krypton Report Tasmin The music for this episode contains excerpts from various songs and is copyrighted by Styzmask . The music used on Last Sons of Krypton - A Superman Podcast is licensed under an Attribution License;…
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1 EPISODE 124: Batman Noel & Superman Trailer 57:36
57:36
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EPISODE 124: Batman Noel & Superman Trailer Connor-El is joined by Rebecca for this years holiday special to discuss Batman: Noel. plus talk about the new Superman trailer! SHOW NOTES: Superman Trailer Batman: Noël Adam Krypton Report Tasmin The music for this episode contains excerpts from various songs and is copyrighted by Styzmask . The music used on Last Sons of Krypton - A Superman Podcast is licensed under an Attribution License;…
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1 EPISODE 123: Absolute Superman Issue One 1:03:51
1:03:51
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EPISODE 123: Absolute Superman Issue One Adam joins Connor-El to discuss the much talked about first issue of Absolute Superman! Enjoy a civil discussion between people with different points of view, it's pretty rare! SHOW NOTES: Absolute Superman Adam Lois Lane mini-series Stumptown Krypton Report Tasmin The music for this episode contains excerpts from various songs and is copyrighted by Styzmask . The music used on Last Sons of Krypton - A Superman Podcast is licensed under an Attribution License;…
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1 EPISODE 122: The Superman Monster 1:21:18
1:21:18
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EPISODE 122: The Superman Monster Connor-El is joined by Adam for this spooky Halloween special! They discuss the Superman/Frankenstein crossover THE SUPERMAN MONSTER, plus some chat about the titular novel and catching up on current Superman stuff! SHOW NOTES: Adam Tasmin Krypton Report The Superman Monster Travelling to Mars League of Justice Batman: Two Faces The music for this episode contains excerpts from various songs and is copyrighted by Styzmask . The music used on Last Sons of Krypton - A Superman Podcast is licensed under an Attribution License;…
EPISODE 121: ES!calibur! Connor-El is joined by Superfriend Dave from Signal of Doom to discuss Superman Annual 10, plus some Superman news! SHOW NOTES: Adam Signal of Doom City of Tomorrow Compendium Tasmin Krypton Report Josh Williamson on LSK! The music for this episode contains excerpts from various songs and is copyrighted by Styzmask . The music used on Last Sons of Krypton - A Superman Podcast is licensed under an Attribution License;…
EPISODE 120: Action Comics 3 Connor-El is joined by Adam to discuss issue 3 of the original action comics run, plus some chat about James Gunn's upcoming Superman film! SHOW NOTES: Adam Nam Ek DCAU Podcast Australian Superman Radio Show Fire burning since 1962 Tasmin Krypton Report The music for this episode contains excerpts from various songs and is copyrighted by Styzmask . The music used on Last Sons of Krypton - A Superman Podcast is licensed under an Attribution License;…
EPISODE 119: Panic in the Sky Connor-El is joined by Rey-Zod and Dave from the Swamp to talk about Superman: Panic in the Sky, plus some chat about the upcoming James Gunn Superman film! SHOW NOTES: Panic in the SKy Rey's Podcasts Signal of Doom Adam Tasmin Krypton Report Dan Jurgens JLA volume 1 Superman the Movie Part One review Superman the Movie Part Two Review Rey plays Games Superman the Animated Podcast The music for this episode contains excerpts from various songs and is copyrighted by Styzmask . The music used on Last Sons of Krypton - A Superman Podcast is licensed under an Attribution License;…
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1 Episode 118 - Kneel Before Zod 1:07:42
1:07:42
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EPISODE 118: KNEEL BEFORE ZOD Connor-El is joined by Adam to discuss the first two issues of Kneel Before Zod! SHOW NOTES: Kneel Before Zod Coriolanus Krypton Report Last Son Episode Adam Tasmin Zod shuts off Jor-El The music for this episode contains excerpts from various songs and is copyrighted by Styzmask . The music used on Last Sons of Krypton - A Superman Podcast is licensed under an Attribution License;…
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1 Ep 117: The Super Key to the Super Fortress! 59:49
59:49
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EPISODE 117: The Super Key to Fort Superman Connor-El is joined by Dave from Signal of Doom for the LSK holiday special! Come to the North Pole as we cover Action Comics 241! SHOW NOTES: Action Comics 241 Signal of Doom Dave Jeff Grubb The Last Guardian Secrets of the Fortress of Solitude The music for this episode contains excerpts from various songs and is copyrighted by Styzmask . The music used on Last Sons of Krypton - A Superman Podcast is licensed under an Attribution License;…
EPISODE 116: Edmond Hamilton Connor-El is joined by returning superfriends Adam and Dave to discuss the works of Edmond Hamilton! Our main focus is on issue 175 with additional coverage of Action Comics vol 1 300, 314, 319, 327 and Superman vol 1 75, 156 and 181! SHOW NOTES: Adam Dave Signal of Doom Edmond Hamilton City at World's End Superman 66 The Krypton Companion The incredible issue we forgot! The music for this episode contains excerpts from various songs and is copyrighted by Styzmask . The music used on Last Sons of Krypton - A Superman Podcast is licensed under an Attribution License;…
EPISODE 115: A Prometheon Halloween Connor-El is joined by returning guest Nathan from the Superman Animated Podcast for Halloween to discuss season 2 episode 3 of STAS "The Prometheon" SHOW NOTES: Nathan The Prometheon Krypton Report Tasmin Adam The music for this episode contains excerpts from various songs and is copyrighted by Styzmask . The music used on Last Sons of Krypton - A Superman Podcast is licensed under an Attribution License;…
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1 Ep 114: Creeping Death - A Clark Kent Mystery 36:22
36:22
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EPISODE 114: Creeping Death Connor-El has let Rey-Zod out of the phantom zone to discuss the stand alone Action Comics 809 where Clark finds himself having to solver a cruise ship murder mystery! The prime suspect? Clark Kent! SHOW NOTES: Moon Knight The issue Krypton Report Tasmin Adam Previous episode with this creative team The music for this episode contains excerpts from various songs and is copyrighted by Styzmask . The music used on Last Sons of Krypton - A Superman Podcast is licensed under an Attribution License;…
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1 Ep 113: The Miraculous Return of Jonathan Kent 1:05:05
1:05:05
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EPISODE 113: The Miraculous Return of Jonathan Kent Connor-El is joined by Dave from Signal of Doom to discuss Action Comics 507-508! Plus Connor-El catches everyone up on Superman activity including a mini review of Justice League Warworld! SHOW NOTES: Signal of Doom Krypton Report Tasmin Adam Emperor Joker Adams 100 Best Superman Stories DCAU Podcast Man of Tomorrow Justice League Warworld The music for this episode contains excerpts from various songs and is copyrighted by Styzmask . The music used on Last Sons of Krypton - A Superman Podcast is licensed under an Attribution License;…
EPISODE 112: Brainiac Finale Connor-El is joined again by Tyler (Superman Blue) from Krypton Report to finish of their coverage of the Superman: Brainiac story arc! SHOW NOTES: Krypton Report Tasmin Adam Mastermen Annotations Mastermen episode DCAU Podcast Man of Tomorrow The music for this episode contains excerpts from various songs and is copyrighted by Styzmask . The music used on Last Sons of Krypton - A Superman Podcast is licensed under an Attribution License;…
EPISODE 111: Superman Brainiac Part 1 Connor-El is joined again by Tyler (Superman Blue) from Krypton Report to discuss Superman: Brainaic, Action Comics Annual 10 tie in to Last Son, My Adventures with Superman and, the Superman and Lois season 3 finale! SHOW NOTES: Krypton Report Tasmin Adam The music for this episode contains excerpts from various songs and is copyrighted by Styzmask . The music used on Last Sons of Krypton - A Superman Podcast is licensed under an Attribution License;…
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