Bästa Marketing Mistakes podcaster (2024)

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Unlocking 40% Profit Margins: The Secret to Agency Pricing Success 59:15

3d ago59:15

59:15

Send Us Your Feedback! Unlock the secrets to charging what your agency is truly worth with insights from Crispin Manners, CEO of Onvert and former chairman of the PRCA. We explore how agencies can move beyond outdated pricing models by embracing value-based strategies. Crispin shares his journey and experiences, from pioneering roles in the PR indu…

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Why 80% of New Grocery Products Fail: Lessons from the Food & Beverage Sectors 49:11

10d ago49:11

49:11

Send Us Your Feedback! Unlock the secrets to marketing success in the food and beverage industry in this episode of Embracing Marketing Mistakes, where we dissect both the challenges and triumphs brands experience in this cutthroat arena. Featuring insights from industry experts like Tristan O'Hara of Pub & Bar and James Beeson from The Grocer, we …

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450K Emails in One Hour?! How a HubSpot Blunder Turned into a Nightmare 40:31

17d ago40:31

40:31

Send Us Your Feedback! Ever wondered how rejection can fuel innovation? Zohe Mustafa, the visionary founder and head of marketing at Growth Hakka, shares his inspiring journey from being turned away by advertising agencies to pioneering AI-driven marketing strategies. Learn how Zohe has transformed obstacles into opportunities, including a notewort…

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How to Build a Premium Brand: Insights from Lexus - Mat Thomas 42:02

25d ago42:02

42:02

Send Us Your Feedback! World-renowned brand strategist Mat Thomas shares his fascinating journey from finance to marketing, offering insights on how his diverse experiences have shaped his approach in the competitive world of automotive branding. With a background in handling powerhouse brands like Unilever and Bayer, Mat reveals the nuances of tra…

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£15M and 37 Downloads: Inside the Kylie Minogue Campaign That Went Horribly Wrong - Tom Goodwin 34:23

1M ago34:23

34:23

Send Us Your Feedback! Can you imagine a world where the relentless march of technology isn't as swift as we perceive it to be? Join us as we explore this intriguing possibility with futurist and digital transformation expert, Tom Goodwin. In a thought-provoking conversation, Tom shares his insights on "Digital Darwinism" and the importance of main…

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How Can You Overcome the Fear of Public Speaking? Jayne Constantinis 57:13

2M ago57:13

57:13

Send Us Your Feedback! In this episode, we’re joined by Jayne Constantinis, an esteemed trainer and presenter whose career spans the high-pressure world of BBC broadcasting, corporate PR, and TEDx stages. Jayne shares her captivating journey from navigating live TV to empowering others with the tools to communicate confidently and authentically in …

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Why My Generosity Flopped: The Reciprocity Lesson Marketers Need - Phill Agnew Nudge 53:53

2M ago53:53

53:53

Send Us Your Feedback! What if understanding consumer behaviour could transform your marketing efforts? Join us for an insightful conversation with Phill Agnew, the mastermind behind the Nudge Podcast, as we uncover the secrets of behavioural science in marketing. From his early days as a marketing student to becoming a leading voice in the industr…

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Is Guaranteed Coverage Really Just Paid Media in Disguise? Chris Pharo Explains 58:14

2M ago58:14

58:14

Send Us Your Feedback! If you’ve ever wanted “guaranteed media coverage,” this episode is a must-listen. We’ve all been there — clients expecting front-page headlines and PR teams doing their best to secure that all-important killer piece. However, many in the PR industry have asked how anyone can guarantee coverage and whether it is just paid cont…

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How Top Marketers Avoid Vanity Metrics and Focus on Real Growth 57:17

2M ago57:17

57:17

Send Us Your Feedback! Want to know how to truly resonate with your audience and craft marketing strategies that hit the mark? Listen to our conversation with Alex Myers, head of marketing at the SEO Works, as we break down the essence of market orientation and how understanding your audience isn't just about sharing job titles but stepping into th…

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How to Master Strategic Copywriting and Boost Freelance Success with Sarah Townsend 52:45

2M ago52:45

52:45

Send Us Your Feedback! Ever wondered how to transform your business through the power of words? Join us as we chat with the incredible Sarah Townsend, a leading freelance copywriter and author who shares her remarkable journey from the corporate world to freelance success. Learn how clarity, simplicity, and human-centric writing can revolutionise y…

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Falling Over, Failed Funnels, and Facebook Ad Fiascos: 50 Episodes of Mistakes 48:15

3M ago48:15

48:15

Send Us Your Feedback! Ever wondered how booking events in different cities on the same dates could turn into a hilarious marketing lesson? Or what it’s like to fall over during a high-stakes pitch? Join Chris Norton and Will Ockenden, as we celebrate our 50th episode of Embracing Marketing Mistakes. We kick off with Lisa Thompson’s side-splitting …

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How Class Diversity Can Be the Secret to Your Marketing Strategy with Lisa Thompson 57:39

3M ago57:39

57:39

Send Us Your Feedback! Unlock the secrets to more inclusive and effective marketing strategies with our special guest, Lisa Thompson, strategy lead at Wavemaker and founder of Common People. We delve into Lisa's experiences and insights, revealing how balancing data with human intuition can uncover missed opportunities and drive impactful campaigns…

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Can a Government Campaign Change the World? Lessons from COVID and COP26 - Anil Manji 46:57

3M ago46:57

46:57

Send Us Your Feedback! Ever wondered how marketing strategies are crafted amidst the chaos of a global crisis? Join us on as we sit down with Anil Manji, a communications consultant with a remarkable journey from Grey London’s iconic campaigns to high-stakes government communications during COVID-19. Anil divulges the intricacies of managing large-…

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Why Weird Works: The Secret to Guerrilla Marketing Success with Peter Freedman 53:43

3M ago53:43

53:43

Send Us Your Feedback! Ever wondered how silly PR ideas turn into marketing gold? We're thrilled to have Peter Freedman, the genius behind Thinking at Think Inc., join us as he shares his journey from the newsroom to the PR boardroom. Discover the secrets behind Peter's knack for crafting campaigns that have made giants like Apple and Disney stand …

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How your brand can get the most out of Pinterest - Meagan Williamson 57:06

4M ago57:06

57:06

Send Us Your Feedback! Unlock the secrets of Pinterest marketing success for 2024 with insights from Megan, a seasoned expert who transformed her viral moment into a thriving business. Ever wondered how an educational psychologist can pivot to becoming a top Pinterest consultant? Megan's journey is nothing short of inspiring, and she’s here to shar…

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How the Wrong AI Approach Is Costing Brands Big: Lessons for Smarter Implementation - Andrew Bruce Smith 56:48

4M ago56:48

56:48

Send Us Your Feedback! Ever wondered how AI is reshaping the marketing landscape? Join us for an enlightening conversation with Andrew Bruce Smith as we explore the significant strides AI has made over the past year. Witness Andrew’s unique perspective on evolving from early social media days to leading AI-driven marketing strategies. We also dive …

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Can AR Technology Transform Brand Advertising or Is It Just Hype? 50:55

4M ago50:55

50:55

Send Us Your Feedback! How can brands leverage cutting-edge technology and creativity to connect with their audiences? Join us as we sit down with Jed Hallam, the former Global Head of Strategy Arcadia at Snap, for a captivating discussion on his career and his innovative work at Snapchat. Jed's journey from agency life to the tech world is filled …

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The Hairy Fail: Gareth Turner’s PR Nightmare with a Human Hair Coat 49:17

4M ago49:17

49:17

Send Us Your Feedback! Unlock the secrets to brand growth with Gareth Turner, the mastermind behind the innovative Big Black Door agency. Gain insights from Gareth's rich experience in the FMCG and food and drink sectors, including the viral sensation Weetabix and Heinz Baked Beans campaign. You'll learn the marketing fundamentals that drive both B…

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How brands can learn from the Saka x Nando's collaboration - Campaign Crunch 14:12

5M ago14:12

14:12

Send Us Your Feedback! What happens when a passionate footballer teams up with a beloved restaurant chain? Find out as we welcome our newest team member, Caitlin Wharmby, to discuss the sizzling Nando's and Bukayo Saka sauce campaign. We explore how Saka’s genuine affection for Nando's turned into a mouth-watering collaboration, placing him in the …

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How a Twitter Fail Sparked Stuart Bruce’s AI Journey in PR 55:24

5M ago55:24

55:24

Send Us Your Feedback! AI in PR and Politics: Lessons from PR Futurist Stuart Bruce Ever wondered how AI is revolutionising the PR industry? PR expert Stuart Bruce joins us to celebrate the first anniversary of "Embracing Marketing Mistakes" and share how AI has become an indispensable tool for PR agencies over the past year. From improving product…

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When Marketing Stunts Backfire: Lessons from Paddy Power’s Oscar Pistorius Ad Fail 54:48

5M ago54:48

54:48

Send Us Your Feedback! Get ready for a masterclass in disruptive marketing with our special guest, Ken Robertson, the former Head of Mischief at Paddy Power and current CEO of the Tenth Man. We uncover how Ken's strategies transformed Paddy Power into an entertainment powerhouse, from their mischievous "black ops" division to their stunts that grab…

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What Crisis Management Secrets Can Save Your Brand from Scandal? Ann Wright 49:22

5M ago49:22

49:22

Send Us Your Feedback! Can your business survive a crisis? Learn the secrets from Ann Wright, the founder of Roughhouse Media, who shares her wealth of experience from her days as a BBC journalist uncovering major crises. Discover how to prepare effectively for potential disasters and the vital role media training plays in ensuring your team is rea…

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Embracing Marketing Mistakes Podcast Trailer 2:29

5M ago2:29

2:29

Send Us Your Feedback! Ever wondered why some marketing campaigns flop while others skyrocket? Uncover the secrets of transforming your marketing mishaps and f*ck ups into monumental successes with the Embracing Marketing Mistakes Podcast. Join me, Chris Norton, and my co-owner, Will Ockenden, as we guide you through the labyrinth of marketing scre…

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How Does Audible Mix Audiobook Success with Marketing Challenges? Richard Noble 53:13

6M ago53:13

53:13

Send Us Your Feedback! Ever wondered how the rise of audiobooks impacts the traditional publishing landscape? Join us as we chat with Richard Noble, Head of European Public Relations at Audible, to uncover the secrets behind Audible's explosive growth and its harmonious relationship with print books. We'll explore how Audible's extensive in-house p…

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How to Master Your Social Media Strategy in 2024 46:01

6M ago46:01

46:01

Send Us Your Feedback! Unlock the secrets to a dynamic social media strategy that keeps you ahead of the curve. This week, in a slightly different sounding pod we're handing over the playbook from a recent webinar that we held with more than 300 marketing professionals. Prepare to sharpen your skills in real-time strategy adaptation, steer clear of…

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Revving Up Equality: Ford's Empowering Campaign with Sydney Sweeney - Campaign Crunch 14:13

6M ago14:13

14:13

Send Us Your Feedback! Rev up your engines and tune your ears—Sarah, our account exec with the midas touch for marketing campaigns, joins us to dissect Ford's high-octane partnership with 'Euphoria's star, Sydney Sweeney. Buckle up as we speed through the 'Build Ford Proud' campaign, where Sweeney's genuine passion for car mechanics shifts stereoty…

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How to "suck less" at public speaking at conferences - Rich Mulholland 52:55

6M ago52:55

52:55

Send Us Your Feedback! Have you ever wondered if the secret to captivating an audience is hidden in the art of jiu-jitsu? Join us as Richard Mulholland, a wizard in public speaking, reveals how to bridge the gap between speaker and listener with expert storytelling techniques. From his initial plunge from the music industry into the marketing world…

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What Can We Learn from Olaplex's Battle Against Imitators? 13:55

7M ago13:55

13:55

Send Us Your Feedback! Ever wonder how a brand can elegantly dance around the issue of product knock-offs while reinforcing its market dominance? Sinead Morrissey from Prohibition joins us to reveal how Olaplex's 'Ola Dupe' campaign did just that—turning the tide of imitation into a wave of authentic brand love. Sinead, who rose through the ranks f…

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Walmarting Across America Failure and other hot influencer marketing lessons with former Ogilvy CEO Marshall Manson 1:01:02

7M ago1:01:02

1:01:02

Send Us Your Feedback! Unlock the secrets of thriving in a volatile media world with Marshall Manson. This episode promises a goldmine of insights as we navigate audience engagement's transformation in the wake of Google and social media's evolving roles. Discover strategic nuggets on marketing approaches and the rise of misinformation, learning ho…

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What Made Stanley’s Rebrand a Perfect Fit for Gen Z? 20:21

7M ago20:21

20:21

Send Us Your Feedback! Discover the secret behind Stanley's shift from your grandpa's thermos to the must-have accessory gracing the hands of Gen Z, as Victoria from Prohibition joins us for a revealing chat. We unpack the strategic pivot that saw this classic American brand turn its durable beverage containers into viral sensations, tapping into t…

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How Did a Data-Driven Algorithm Almost Derail a Marketing Project at Hillary’s? 45:00

7M ago45:00

45:00

Send Us Your Feedback! Join Vicki Murphy and me, Chris Norton, as we swap tales from the working life of marketing with Chris McKay, Head of Brand Engagement at Hillary's. Chris shares his initial steps into the professional world right out of university the thrills of working with iconic brands, and the crucial lessons that only failure and hands-…

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What Made Dunkin’s Campaign with Ben Affleck a Cultural Phenomenon? 19:02

8M ago19:02

19:02

Send Us Your Feedback! In this episode of Campaign Crunch we dissect Dunkin's strategic pivot from donuts to coffee. Our spirited conversation will reveal how Ben Affleck's Boston roots and his genuine love for the brand stirred up a local flavour that New Englanders couldn't resist. We're looking into its brand extension risks and rewards, and ser…

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The Perils of Auto-Reminders: What I Learned from Sending Hundreds of People the Wrong Date 42:22

8M ago42:22

42:22

Send Us Your Feedback! Ever wondered how to catch the eye of a marketer with your marketing? That's exactly what we try to unravel with Natalie Davidson from Prolific North, the digital powerhouse steering through the currents of non-London agency growth. Together, we peel back the curtain on the vibrant explosion of creativity in the North of Engl…

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How Did Norwich City FC and Samaritans Create a Viral Mental Health Campaign? 14:35

8M ago14:35

14:35

Send Us Your Feedback! This episode of Campaign Crunch takes a heartfelt turn with Emily Moult from our team at Prohibition, who guides us through the stirring Norwich City FC and Samaritans collaboration. This campaign is a masterclass in achieving social impact through storytelling, proving that a video with a modest budget can still pack an emot…

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The Santa Claus Crisis: Greg Matusky’s Most Unbelievable PR Fail 58:48

8M ago58:48

58:48

Send Us Your Feedback! Imagine uncovering the secret strategies that have revolutionised public relations in the AI era—tune in for a whirlwind tour through the trials and triumphs of brand image management. Our guest, Greg Matusky, CEO of Gregory FCA, a Top 40 US PR Agency, brings a treasure trove of knowledge from his three-decade tenure in PR. G…

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How to perfect your pitch with Lord Sugar's PR Guru - Andrew Bloch 58:14

9M ago58:14

58:14

Send Us Your Feedback! Ever wondered what it takes to work through a truly successful partnership between a marketing agency and its clients? Join us as marketing guru Andrew Block, an expert behind agency mergers and with a rich history at FrankPR, offers his goldmine of expertise. Discover the secrets to understanding the real business challenges…

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How to Navigate SEO and Online Reputation Management with Gerry White 1:03:39

9M ago1:03:39

1:03:39

Send Us Your Feedback! Ever wondered how the digital marketing landscape continually evolves and what it takes to stay ahead? Prepare to gain invaluable insights as we sit down with Gerry White, the VP for Growth at Mirador, whose knowledge in SEO and analytics is extensive. From the juicy details of SEO controversies to the progression of a web de…

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Threads, AI, and the LinkedIn Boom: Social Media Trends 2024 35:23

9M ago35:23

35:23

Send Us Your Feedback! Get ready for an in-depth exploration of the pivotal social media trends shaping brand strategy in 2024! In this episode, we delve into three game-changing trends revolutionizing the digital landscape and empowering brands to stay ahead of the competition. AI in Social Media Advertising: Discover how artificial intelligence i…

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Barbenheimer, Bud Light, and Social Media Fails: Top Marketing Lessons of 2023 32:52

9M ago32:52

32:52

Send Us Your Feedback! Prepare to be armed with the marketing dos and don'ts that could make or break your brand's presence in the digital world. Chris Norton and Will Ockenden, are here to share the invaluable lessons we've learned from the past year's marketing hits and misses, and to guide you through the shifting sands of social media as we tre…

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Are Your Surveys Falling Flat? How to Ask the Right Questions for Better Results 59:04

10M ago59:04

59:04

Send Us Your Feedback! Embark on an enlightening expedition into the heart of market research and customer insights with our illustrious guest, Katie Tucker of Product Jungle. We uncover the transformative power these tools hold for businesses of all sizes, debunking the myths that shroud their potential. You'll gain a front-row seat to Katie's own…

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How to maintain performance and culture in a remote working world. 46:30

10M ago46:30

46:30

Send Us Your Feedback! Join the conversation with Laura Brown, Engtel's marketing maestro, as we pull back the curtain on the thrilling world of international marketing in the era of remote work. Our latest episode boasts an intimate discussion with Laura, illuminating her rise to marketing strategy stardom and how she orchestrates a culturally div…

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How to Protect Your Brand Against Misinformation with Ant Cousins 55:48

10M ago55:48

55:48

Send Us Your Feedback! Prepare to navigate the murky and slightly terrifying waters of brand misinformation with Ant Cousins as we uncover the key strategies you can use to defend your brand's reputation. This episode of Socially Unacceptable is a treasure trove of insights, where a veteran of the IT and defence sectors joins us. Ant Cousins from C…

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Is Your Employer Brand Driving Away Top Talent? Melanie Parker 1:05:38

11M ago1:05:38

1:05:38

Send Us Your Feedback! Unlock the secrets to recruiting and retaining the crème de la crème of the marketing world with Melanie Parker, our esteemed guest who's an expert in the recruitment landscape. Melanie lays bare the harsh reality of an outdated educational system failing modern marketing needs, while we sprinkle in tales from my own recruitm…

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Is Twitter Worth the Risk? Examining Brand Safety in the Elon Musk Era 1:10:50

11M ago1:10:50

1:10:50

Send Us Your Feedback! Are you ready to navigate the constantly shifting digital landscape? Join us as we unravel the complexities of social media and online communication with our esteemed guest, Neville Hobson. A seasoned podcaster and an online veteran since 1988, Neville's insights on Elon Musk's disruptive Twitter tactics and the future of pod…

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How to maximise the use of AI in PR and Marketing Campaigns 1:00:12

12M ago1:00:12

1:00:12

Send Us Your Feedback! Get ready to supercharge your marketing and PR strategies with the power of artificial intelligence. We promise, by the end of our episode, you’ll be equipped with practical strategies and insights that can help you harness AI's potential and make the most of it, no matter how fast-paced its evolution. We'll take a deep dive …

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Is Your Message Getting Lost in Boring Interviews? Here’s How to Fix It 49:42

12M ago49:42

49:42

Send Us Your Feedback! Meet Guy Clapperton, a seasoned media trainer and journalist with a treasure trove of insights into the art of media interactions. Brace yourself for an enlightening discourse on media training, strategic communication, and the mastery of interviews. You'll discover how preparation, authenticity, and a clear narrative can mak…

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How did customer complaints fuel a business revolution? 34:11

1y ago34:11

34:11

Send Us Your Feedback! Ready to step into the world of unbranded products and discover how a brand was built in a commodity market? We are excited to bring you an interesting conversation with Jack Sutcliffe, founder of Power Sheds, a game-changing company that's shaking up the shed industry in the UK all from its heart in Yorkshire. Jack shares hi…

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Navigating the Freelance Landscape: Insights, Challenges, and the Power of Podcasting with Paul Sutton 1:07:33

1y ago1:07:33

1:07:33

Send Us Your Feedback! What does it take to become a successful freelancer in the world of digital marketing? Trust us, there's no one better to guide you through this journey than our insightful guest, Paul Sutton. With over 20 years of experience in the industry and a stint as a creative director, Paul has seen it all. From launching a brick-and-…

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Is AI the Ultimate Disruptor in PR? Stephen Waddington on the Future of Misinformation 48:58

1y ago48:58

48:58

Send Us Your Feedback! Have you ever wondered how disruptive technology is impacting the communications industry? Stephen Waddington, a PR veteran and successful agency owner, gives us an eye-opening perspective in an unmissable chat. Stephen, known for his agile management of agencies even in challenging economic conditions, shares invaluable advi…

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Are Craft Beers Really Crafty? The Truth Behind Big Beer Marketing Tactics - Rachel Auty 55:43

1y ago55:43

55:43

Send Us Your Feedback! The drink industry is probably one of the most, if not the most, competitive and toughest industries to be in at the moment. Rachel Auty is a marketing powerhouse in the brewing industry. Rachel is the head of marketing at Brew York, a director at Beer Writers, and the founder of Women on Tap, so she knows her stuff when it c…

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Marketing Mistakes podcaster

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