Is AI the Ultimate Disruptor in PR? Stephen Waddington on the Future of Misinformation

Embracing Marketing Mistakes

Send Us Your Feedback!

Have you ever wondered how disruptive technology is impacting the communications industry? Stephen Waddington, a PR veteran and successful agency owner, gives us an eye-opening perspective in an unmissable chat. Stephen, known for his agile management of agencies even in challenging economic conditions, shares invaluable advice on surviving tough times, from staying true to clients, to effective fiscal management.
In a fascinating twist, we dive into the depths of artificial intelligence (AI) and its game-changing potential in the world of public relations. We explore the tantalizingly complex world of generative AI, examining everything from its alarming capacity to create convincing but fabricated content, to its potential for destructive disinformation campaigns. The ethical implications of AI usage are not overlooked as we unpack the crucial role of trust and safeguards in AI application.
The conversation doesn't stop there. We consider ethical concerns associated with industry disruption and discuss the uncharted territories of AI technology. The tug-of-war between product teams and ethics teams, the lack of effective control mechanisms, and the difficulties of crafting suitable regulations are all addressed.
We look at the effects of the economy on the PR industry, the importance of value, the worrying trend of short-termism, and the phenomena of "ghosting" in the client community. As a bonus, Stephen enlightens us on the factors to consider when deciding to pursue a pitch, such as clear objectives, reasonable time scales, and budget visibility. Tune in for a compelling conversation with one of the industry's leading experts, with over 29 years of experience in public relations.

Curious if your content strategy is ready to crush it in 2025? Let’s find out together! Book a free 15-min discovery call with Chris to get tailored insights that can skyrocket your brand’s growth. Ready to take the leap?

👉 [Book your call with Chris now] 👈

✒️Don't miss a single hot tip or hilarious marketing fail by 👉 subscribing to our newsletter here. 👈
Follow Chris Norton:
X
TikTok
LinkedIn
Follow Will Ockenden:
LinkedIn
Follow The Show:
X
TikTok
YouTube

Kapitel

1. Disruption in Communications (00:00:00)

2. Lessons From Running Agencies During COVID-19 (00:08:07)

3. The Impact of AI in Communication (00:22:19)

4. Ethical Concerns and Industry Disruption (00:32:52)

5. Agencies and Paid Pitches (00:38:43)