Can AR Technology Transform Brand Advertising or Is It Just Hype?

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How can brands leverage cutting-edge technology and creativity to connect with their audiences? Join us as we sit down with Jed Hallam, the former Global Head of Strategy Arcadia at Snap, for a captivating discussion on his career and his innovative work at Snapchat. Jed's journey from agency life to the tech world is filled with invaluable insights and lessons in brand marketing and strategic planning. Hear first-hand about his passion for culture, community, and creativity, and how these elements have shaped his approach to redefining advertising strategies at Snapchat.
Jed shares an intriguing story of a bold collaboration with Coca-Cola, transforming their vending machines into interactive AR experiences. Discover the revolutionary potential of repurposing existing technologies to create ground-breaking applications. We also dive into Snapchat's unique appeal to Gen Z and its distinct approach to user engagement, which stands apart from other social media platforms with its emphasis on private interactions over publicly visible content. Jed provides a detailed analysis of how Snapchat has maintained strong user retention and continued growth, offering great insights into the future of social media marketing.
The episode concludes with a deep dive into the future of Augmented Reality (AR) and the inception of CultureLab, a venture aimed at helping brands engage with audiences through cultural connections. Learn about the challenges and opportunities AR presents to smaller companies and the importance of integrating cultural insights into brand strategies. Jed's vision for Culture Lab is an exciting look at the future of marketing, making this episode a must-listen for professionals eager to stay ahead in the ever-changing digital landscape.
Follow Jed:
LinkedIn: https://www.linkedin.com/in/jedhallam/edit/forms/next-action/after-connect-update-profile/
X: https://x.com/jedhallam
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Kapitel

1. Can AR Technology Transform Brand Advertising or Is It Just Hype? (00:00:00)

2. Global Strategy Executive on Marketing Innovations (00:00:19)

3. Innovative Marketing Concepts With Vending Machines (00:11:52)

4. Snapchat's Role in Social Media Marketing (00:15:25)

5. Jed's F*ck Up - Wrong Pitch Location (00:24:32)

6. Lessons in Execution and Detail Management (00:28:59)

7. The Future of AR and Snapchat (00:31:59)

8. Leveraging Culture for Brand Success (00:43:40)

9. Building Culture Lab (00:47:32)