Bästa High Performing podcaster (2024)

1
The Key to Longevity in Trading: Exploring Purpose Beyond Profits 14:25

2M ago14:25

14:25

All episodes in written format on Substack: https://theperceptivetrader.substack.com/ Become an elite trader and take your trading to new heights: https://theperceptivetrader.substack.com/subscribe?utm_source=menu&simple=true&next=https%3A%2F%2Ftheperceptivetrader.substack.com%2F Follow me on socials: X: https://x.com/PerceptivTrader Instagram: htt…

1
75. Marketing leadership lessons with Seth Matlins, Managing Director, Forbes CMO Network 11:04

2M ago11:04

11:04

Seth Matlin from Forbes CMO network joins us to share his marketing leadership lessons. Tune in to discover: Pivotal moments that shaped Seth's career, starting from his transformative first job at Evian to his entrepreneurial endeavours. Leadership mistakes, lessons learned, and the importance of prioritisation, focusing on what truly matters. The…

1
74. Embracing an Entrepreneurial CMO Mindset with Seth Matlins from Forbes CMO Network 27:38

3M ago27:38

27:38

In this episode, Ty is joined by Seth Matlins, Managing Director of Forbes CMO Network, to delve into the Forbes Entrepreneurial CMO50 list. Learn how an entrepreneurial CMO mindset is not exclusively tied to start-ups or venture capital environments but is relevant to any CMO facing dynamic market conditions. Discover how CMOs from brands like The…

1
73. Marketing Leadership Lessons with Grayson Campbell, Head of Digital Marketing & Growth at PaperCut 9:47

4M ago9:47

9:47

Grayson Campbell, Head of Digital Marketing & Growth at PaperCut returns to share his leadership experience and insights. In this episode Grayson shares: How he accidentally became a developer and how his engineering-focused background blends perfectly with marketing His mindset for tackling unconventional and challenging projects, and fostering re…

1
72. How a marketing funnel team structure and Agile Marketing created dynamic results at PaperCut 36:42

5M ago36:42

36:42

In this episode, you will discover how the marketing team at PaperCut, a global B2B print management software company restructured its marketing team around the marketing funnel and implemented Agile Marketing. Grayson Campbell, Head of Digital Marketing and Growth at PaperCut reveals impressive results 9 months post-implementation. This includes t…

1
71. Marketing leadership lessons with Bev Bury, CMO at Flinders University 12:09

5M ago12:09

12:09

Bev Bury, Chief Marketing Officer (CMO) at Flinders University returns to share her invaluable leadership lessons and insights from her career. In this episode Bev shares: The pivotal moments that shaped her as a leader, including her time as an account manager at a London advertising agency, and the importance of simplifying complex problems. The …

1
70. How to triple the experiment velocity of your marketing team and drive thousands of new leads 11:54

6M ago11:54

11:54

In this episode, host Ty Hayes builds on a recent CMO Leadership Podcast interview with Sean Ellis, the author of Hacking Growth. Ty delves into the four-stage growth hacking process and shares how he applied them to boost metrics during his tenure as the CMO of Curtin University. Tune in as Ty reveals: The drivers for Growth Hacking at Curtin Univ…

1
69. From Silos to Synergy: Bev Bury, CMO at Flinders University on Creative Approaches to Elevating Customer Experience by Unifying Marketing and Recruitment 36:02

6M ago36:02

36:02

In this episode, you will discover: A game plan to approach your first 12 months in a CMO role. How Bev realigned the 60-person marketing team around the customer journey and which modern marketing and sales capabilities she's added to the team from CX to marketing automation, to outbound sales. The strategies and techniques Bev implemented to buil…

1
68. Psychological Safety: The Key to High-Performing Marketing Teams with Ty Hayes | Discover why this is the #1 ingredient for creativity, collaboration and innovation 18:30

6M ago18:30

18:30

In this episode, host Ty Hayes uncovers the surprising #1 component required for high-performance marketing teams. Psychological Safety. This element is so powerful that it can supercharge creativity and innovation, enhance collaboration and create a team culture that enables you to attract, engage and retain top talent. From battling hierarchical …

1
67. Marketing Leadership Lessons with Sarah Cutbush, Chief Marketing and Communications Officer at the University of South Australia 17:25

6M ago17:25

17:25

In this episode, Sarah Cutbush reveals the leadership lessons that have helped her succeed as Chief Marketing and Communications Officer at the University of South Australia (UniSA) Sarah leads a marketing and communications team of 80 people and we are delighted to have her back on the podcast to share her leadership experience and insights. Sarah…

1
66. Agile Marketing in Action: UniSA’s Marketing Transformation 40:30

7M ago40:30

40:30

This episode dives into the University of South Australia's (UniSA) journey of implementing Agile Marketing with Sarah Cutbush (Chief Marketing and Communications Officer) and Tim Smedley (Manager, Market Insights). Tune in to discover: How a large university marketing and communications team of 80 staff implemented Agile marketing to gain strategi…

1
65. Optimising marketing teams: Lean marketing vs Agile marketing approaches 17:04

7M ago17:04

17:04

In this episode you’ll discover two key techniques to enhance marketing team productivity and value delivery; Lean Process Redesign and Agile Marketing. The episode guides leaders on choosing the right approach based on team size, maturity, and challenges, with examples from industries like tourism, technology, and higher education. Ty explains how…

1
64. How to increase the capacity, agility and strategic focus of your marketing team by reducing BAU (Business as Usual) work 15:01

8M ago15:01

15:01

Is Business as Usual (BAU) work preventing your marketing team from being more strategic, agile and customer-focused? In this episode, host Ty Hayes explores why business as usual (BAU) work is a significant challenge for marketing teams, limiting agility and innovation. Ty shares his definition of BAU work being the routine, repetitive work that t…

1
63. Introducing the CMO Leadership Podcast | How top CMO's build high-performing teams 3:37

8M ago3:37

3:37

Welcome to the CMO Leadership Podcast | How top CMOs build high-performing marketing teams. In this episode, Ty explains the new podcast title and format, who it's for, and why we've rebranded the show from Lean Mean Marketing Teams. Listen to the short episode to find out how the CMO Leadership Podcast endeavours to provide even more value to curr…

1
62. Sean Ellis Decodes Growth Hacking | Discover what growth hacking is, how to build a growth team and accelerate sustainable growth for your organisation 41:54

9M ago41:54

41:54

Sean Ellis, author of the book Hacking Growth, and founder of the growth hacking movement joins us on the podcast today. In this episode, we discuss: What growth hacking is and how its central themes of measuring, analysing and testing stem from the heart of marketing innovation How growth hacking extends beyond the traditional boundaries of market…

1
Thursday Trader's Tip: Beginner Vs. Pro Trader 4:45

10M ago4:45

4:45

Subscribe to The High-Performing Trader newsletter: https://theperceptivetrader.substack.com/ Unlock full access with paid posts and tasks of the week: https://theperceptivetrader.substack.com/subscribe?utm_source=menu&simple=true&next=https%3A%2F%2Ftheperceptivetrader.substack.com%2F All episodes in written format on Substack: https://theperceptiv…

1
Thursday Trader's Tip: Impulsivity 3:51

10M ago3:51

3:51

Subscribe to The High-Performing Trader newsletter: https://theperceptivetrader.substack.com/ Unlock full access with paid posts and tasks of the week: https://theperceptivetrader.substack.com/subscribe?utm_source=menu&simple=true&next=https%3A%2F%2Ftheperceptivetrader.substack.com%2F All episodes in written format on Substack: https://theperceptiv…

1
Thursday Trader's Tip: Breaking Habits 3:15

10M ago3:15

3:15

Subscribe to The High-Performing Trader newsletter: https://theperceptivetrader.substack.com/ Unlock full access with paid posts and tasks of the week: https://theperceptivetrader.substack.com/subscribe?utm_source=menu&simple=true&next=https%3A%2F%2Ftheperceptivetrader.substack.com%2F All episodes in written format on Substack: https://theperceptiv…

1
Thursday Trader's Tip: Maslow's Pyramid 4:06

10M ago4:06

4:06

Subscribe to The High-Performing Trader newsletter: https://theperceptivetrader.substack.com/ Unlock full access with paid posts and tasks of the week: https://theperceptivetrader.substack.com/subscribe?utm_source=menu&simple=true&next=https%3A%2F%2Ftheperceptivetrader.substack.com%2F All episodes in written format on Substack: https://theperceptiv…

1
Thursday Trader's Tip: 4 Fear Responses 3:34

11M ago3:34

3:34

Subscribe to The High-Performing Trader newsletter to read the written format of this podcast episode and all the past ones: https://theperceptivetrader.substack.com/ If you want to unlock long-format posts and 'tasks of the week', click here: https://theperceptivetrader.substack.com/subscribe?utm_source=menu&simple=true&next=https%3A%2F%2Ftheperce…

1
Thursday Trader's Tip: Replacement Activity 2:18

11M ago2:18

2:18

Subscribe to The High-Performing Trader newsletter to read the written format of this podcast episode and all the past ones: https://theperceptivetrader.substack.com/ If you want to unlock long-format posts and 'tasks of the week', click here: https://theperceptivetrader.substack.com/subscribe?utm_source=menu&simple=true&next=https%3A%2F%2Ftheperce…

1
61. Design your marketing team structure to fit your company's growth stage 47:40

11M ago47:40

47:40

Jonathan Metrick, Operating Partner at Sagard joins us on the episode today. In this episode, we discuss: Jonathan’s role at Sagard and how investment companies have shifted their focus from growth at any cost, to sustainable growth and profitability and how crucial this is post 2022. The research report that Jonathan and co-author Kimberly Whitler…

1
Thursday Trader's Tip: Longevity 2:43

11M ago2:43

2:43

Subscribe to The High-Performing Trader newsletter to read the written format of this podcast episode and all the past ones: https://theperceptivetrader.substack.com/ If you want to unlock long-format posts and 'tasks of the week', click here: https://theperceptivetrader.substack.com/subscribe?utm_source=menu&simple=true&next=https%3A%2F%2Ftheperce…

1
Thursday Trader's Tip: Self-Belief 3:40

11M ago3:40

3:40

Subscribe to The High-Performing Trader newsletter to read the written format of this podcast episode and all the past ones: https://theperceptivetrader.substack.com/ If you want to unlock long-format posts and 'tasks of the week', click here to subscribe: https://theperceptivetrader.substack.com/subscribe?utm_source=menu&simple=true&next=https%3A%…

1
Thursday Trader's Tip: Dopamine 3:01

12M ago3:01

3:01

Subscribe to The High-Performing Trader newsletter: https://theperceptivetrader.substack.com/ If you want to unlock long-format posts and 'tasks of the week', click here to subscribe: https://theperceptivetrader.substack.com/subscribe?utm_source=menu&simple=true&next=https%3A%2F%2Ftheperceptivetrader.substack.com%2F The paid version of the newslett…

1
Thursday Trader's Tip: Emotional Accumulation 3:11

12M ago3:11

3:11

Subscribe to The High-Performing Trader newsletter: https://theperceptivetrader.substack.com/ If you want to unlock long-format posts and 'tasks of the week', click here: https://theperceptivetrader.substack.com/subscribe?utm_source=menu&simple=true&next=https%3A%2F%2Ftheperceptivetrader.substack.com%2F The paid version of the newsletter for 5 euro…

1
60. Leading a Hypergrowth Marketing Team with Shay Howe, CMO at Active Campaign 55:51

12M ago55:51

55:51

Shay shares the strategies and tactics he uses to drive marketing results as CMO at hypergrowth company, ActiveCampaign. Note: Ty and/or Lean Mean Marketing Teams Podcast are not an affiliate of Active Campaign. In this episode, we discuss: Shay’s leadership strategies and approaches to leading a marketing team at a hypergrowth company. How the mar…

1
Thursday Trader's Tip: Motive 3:08

12M ago3:08

3:08

Subscribe to The High-Performing Trader newsletter: https://theperceptivetrader.substack.com/ If you want to unlock long-format posts and 'tasks of the week', click here: https://theperceptivetrader.substack.com/subscribe?utm_source=menu&simple=true&next=https%3A%2F%2Ftheperceptivetrader.substack.com%2F The paid version of the newsletter for 5 euro…

1
Thursday Trader's Tip: Patience & Discipline 3:51

1y ago3:51

3:51

The High-Performing Trader newsletter: https://theperceptivetrader.substack.com/ If you want to unlock full access to The High-Performing Trader, click here: https://theperceptivetrader.substack.com/subscribe?utm_source=menu&simple=true&next=https%3A%2F%2Ftheperceptivetrader.substack.com%2F The paid version of the newsletter for 5 euros/month, incl…

1
Thursday Trader's Tip: Journaling 4:19

1y ago4:19

4:19

Welcome to Thursday Trader's Tip, the free edition of The High-Performing Trader. Each issue presents to-the-point trading psychology advice that can be read in under 5min. This week, the topic is 'Journaling'. If you want to unlock full access to The High-Performing Trader, click here: https://theperceptivetrader.substack.com/subscribe?utm_source=…

1
59. Why you need a Marketing Operations team and how to build one 53:50

1y ago53:50

53:50

Mike Rizzo, Community-Led Founder of MarketingOps.com and MO Pros joins us on this episode. In this episode, we discuss: What Marketing Operations is and how it can turbocharge a marketing team's go-to marketing strategy and help drive revenue Mike clarifies a common misconception about what Marketing Ops is and what they should be responsible for …

1
Thursday Trader's Tip: Emotional Control 4:14

1y ago4:14

4:14

Welcome to the first post of the new edition of The High-Performing Trader: Thursday Trader's Tip! This edition is available for both paid and free subscribers. The paid version of the Substack newsletter for - 5 euros/dollars per month - includes: Weekly subscriber-only posts with voiceover included Weekly 'Task of the week' to apply in your own t…

1
My Trading Journey In 4 Phases 16:58

1y ago16:58

16:58

In this episode, I'm excited to offer you a more personal look at my trading journey, with the hope that it will inspire you on your own trading path. I'll be sharing the ups and downs I've faced along the way, and to keep things clear, I've divided my journey into four phases: Phase 1: The Beginning Phase 2: The Hurdle Phase 3: The Take-Off Phase …

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58. Marketing Team Re-design and Agile Marketing Implementation | How Keypath Education transformed its marketing team to drive higher engagement, efficiency and effectiveness 49:02

1y ago49:02

49:02

With Sheena Sudra, Executive Director - Marketing and Customer Experience, APAC and Gemma Gray, Director of Product, Asia-Pacific, from Keypath Education. In this episode, we discuss: The extensive process that Sheena undertook to reimagine and re-design her Marketing and CX team including current state analysis, problem/opportunity identification …

1
10 Signs of Perfectionism In Trading 16:51

1y ago16:51

16:51

Perfectionist traders don't trade to perform well; they trade to validate their self-worth through results. In this episode, we explore the dark side of perfectionism and how it negatively impacts trading execution. We’ll go over the 10 biggest symptoms of perfectionism in trading and tackle 3 major plans of action that will help you to finally sta…

1
3 Stages for Transforming Your Response to Triggers 13:32

1y ago13:32

13:32

In this episode "3 Stages for Transforming Your Response to Triggers", we explore the 3-phase process of transforming your reaction to a market trigger - a loss, a missed trade, a trading mistake... Traders know what their mistakes look like, the issue is they can't interrupt them! They lack the persistence for such. Why? In this episode, you'll kn…

1
The Control Freak Trading Disorder 21:59

1y ago21:59

21:59

When control freaks start trading, their desire for absolute control over outcomes can have terrible impacts on their performance. There’s big work to do in detaching their self-worth to control and learning to embrace uncertainty. In this episode of "The Control-Freak Trading Disorder," we dive into the symptoms, root causes, and strategies to ove…

1
How To Conquer Your Fears In Trading 9:56

1y ago9:56

9:56

In this episode of "How To Conquer Your Fears In Trading," we explore the real origin of fear and how we can overcome our most ingrained bias - certainty seeking - in order to find comfort in the midst of uncertainty. We go over some of the action steps we must take as traders to achieve the most crucial shift in perspective to thrive in the market…

1
Overcoming Market Trauma 14:06

1y ago14:06

14:06

Practical steps to recover from Big Losses, Trading Mistakes, and Blown AccountsAll episodes in written format on Substack:https://theperceptivetrader.substack.com/ Become an elite trader and take your trading to new heights:https://theperceptivetrader.substack.com/subscribe?utm_source=menu&simple=true&next=https%3A%2F%2Ftheperceptivetrader.substac…

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57. The First 90 Days with Calendly CMO, Jessica Gilmartin 46:51

1+ y ago46:51

46:51

Jessica Gilmartin, Chief Marketing Officer of Calendly, joins us on this episode. We discuss: How Jessica built trust within her team through exploratory meetings with team members, showing vulnerability and using team feedback to create (and ultimately share) her work plans and objectives. How Jessica managed different impressions between the mark…

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56. How to get started with Agile Marketing 53:55

1+ y ago53:55

53:55

with Frank Days, Chief Marketing Officer of Aerospike and Co-host of the Marketing Agility Podcast In this episode, we discuss the following: Frank’s learnings and observations from how numerous companies have applied Agile Marketing over the years The four rituals and ceremonies that get you 80-90% of the way with Agile Marketing The importance of…

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55. Scaling Agile Marketing using SAFe 49:30

1+ y ago49:30

49:30

With Melissa Reeve, Co-Founder of the Agile Marketing Alliance In this episode, we discuss: An Overview of the Scaled Agile Framework (SAFe) which is used to scale agile within an organisation Some key principles of SAFe including the principle of organising agile teams around delivered value How multiple agile teams can perform work in strategic a…

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54. How Agile Marketing Drives Customer Centricity 26:48

1+ y ago26:48

26:48

Ty Hayes from Growth Generators interviewed by Jim Ewel and Melissa Reeve from the The Marketing Agility Podcast Ty Hayes from Growth Generators was on the other side of the mic in being interviewed by Jim Ewel and Melissa Reeve on the Marketing Agility Podcast. Many thanks to Melissa and Jim for allowing us to share this podcast with our Lean Mean…

1
53. How to build a strong team culture and land your dream job 55:39

1+ y ago55:39

55:39

Erik de Roos, Executive Director, Marketing at South Australian Tourism Commission (SATC) joins us on this episode. In this episode, we discuss: Strategies Erik used to stand out from the crowd in a high calibre candidate pool for the position of Executive Director at SATC The metrics that SATC uses to measure its success - especially in relation t…

1
52. How to write better briefs and why it matters 59:44

2y ago59:44

59:44

With Pieter-Paul von Weiler and Matt Davies BetterBriefs founders Matt Davies and Pieter-Paul von Weiler are two ex-agency strategists that have conducted the largest and first-ever global survey into client briefs. Their findings - described by Mark Ritson as “the most scary and remarkable bit of data I’ve ever seen” - are igniting conversations a…

1
51. Entering the metaverse and being more productive with Steve Glaveski 56:07

2+ y ago56:07

56:07

Get up to speed and prepare your team for the future. In marketing, if you stand still, you fall behind. So it’s critical to stay curious about new technologies and explore how to introduce them into your marketing strategy. Although the metaverse and Web3 have received a lot of attention, many marketers are still working out what’s hype and what’s…

1
50. Transform your marketing team with the HiFli framework 36:59

2+ y ago36:59

36:59

With Ty Hayes, Podcast host and Founder of Growth Generators The world is forever changing. Therefore, as marketing leaders, we must continuously optimise our marketing resources to help our organisations thrive amidst uncertainty. What got us here, may not get us there. Yet, after years of constant change, it can be hard to think strategically whi…

1
49. Becoming a whole marketer with Abigail Dixon 55:14

2+ y ago55:14

55:14

Discover the skills to become a fulfilled marketer. In the age of the 'great migration', there's never been a better time to become a whole marketer and take complete ownership of your career. In this episode, we discuss: What it means to be a whole marketer, including how to better understand yourself and others, and how to make intentional career…

1
48. What every marketing leader should know about finance with Adam Fraser 46:34

2+ y ago46:34

46:34

Adam Fraser, Chief Financial Officer at Omniscient Neurotechnology shares his insights. Get inside the mind of a CFO to build trust and strengthen ties between marketing and finance. Learn about the main KPIs of a CFO and what keeps them up at night. Then dive deep into the key financial metrics you need to know about like EBITDA, WACC, RRR and hur…

1
47. Beating Imposter Syndrome with Alison Shamir 1:01:21

2+ y ago1:01:21

1:01:21

Conquer the fear that holds you or your team back "Nobody likes to fail...but if they have imposter syndrome, even the smallest indiscretion is a catastrophe." Alison Shamir Imposter syndrome reportedly affects 70% of the global population - so it may affect you, or your team at some point. If you've ever discounted your own intelligence, skills, c…

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