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CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes
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69. From Silos to Synergy: Bev Bury, CMO at Flinders University on Creative Approaches to Elevating Customer Experience by Unifying Marketing and Recruitment
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Innehåll tillhandahållet av Ty Hayes and Ty Hayes from Growth Generators. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Ty Hayes and Ty Hayes from Growth Generators eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this episode, you will discover:
- A game plan to approach your first 12 months in a CMO role.
- How Bev realigned the 60-person marketing team around the customer journey and which modern marketing and sales capabilities she's added to the team from CX to marketing automation, to outbound sales.
- The strategies and techniques Bev implemented to build a strong team culture, smash down team silos, spark creativity, and create a high-performing marketing team.
We hope you enjoy listening.
References
- Flinders University
- PRIMED High-performance framework from Growth Generators
Contact Growth Generators
- Find out how Ty and Growth Generators can help you design, align and optimise your marketing team so you can drive more growth.
- Discover how Ty can help your marketing team build a high-performance culture and boost staff engagement by 20%
- Connect or Follow Ty on LinkedIn - and mention that your’e a listener of the Pod.
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- Hit follow so you get each new episode as it drops to get more tips and insights to build a high-performance marketing team.
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We love hearing from our listeners and your ratings and feedback help us continue to attract the best guests and improve the show.
This podcast was produced by Ty Hayes and edited by Clare Ryan.
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