73. Marketing Leadership Lessons with Grayson Campbell, Head of Digital Marketing & Growth at PaperCut

CMO Leadership | How top Chief Marketing Officers (CMOs) build high-performing marketing teams with Ty Hayes

Grayson Campbell, Head of Digital Marketing & Growth at PaperCut returns to share his leadership experience and insights. In this episode Grayson shares:

• How he accidentally became a developer and how his engineering-focused background blends perfectly with marketing
• His mindset for tackling unconventional and challenging projects, and fostering relationships which has set his career on a positive trajectory
• Critical advice for aspiring marketing leaders, underscoring the significance of being data-driven, having empathy, and striving for excellence beyond what's expected.

We hope you enjoy listening. References CMO Leadership Podcast Episode 72: How a marketing funnel team created dynamic results at PaperCut (Featuring Grayson Campbell) CMO Leadership Podcast Episode 62: Sean Ellis Decodes Growth Hacking

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This podcast was produced by Ty Hayes and edited by Clare Ryan.