Ever wonder if you could transform your experience into income while making a positive impact on the world? Experts Unleashed proves it’s not only possible— it’s certifiably profitable. Join host Joel Erway as he picks the brains of professionals and entrepreneurs who’ve successfully built 6 and 7-figure businesses using their arsenal of knowledge, experience, and talent.
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I'm Joel Erway, and I've spent years discovering what actually works in online marketing by ignoring the 'gurus' and testing everything myself. After generating over $100 million in sales for myself and clients, I've learned that most of what you're told about marketing is overcomplicated nonsense. If you're tired of following the herd and want to learn what really drives sales online, this show is for you. I break down my experiments, successes, and failures into simple, practical strategie ...
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Unlocking Success: Expert Ad Strategies for Maximum ROI | EU 134 with Brandon Pugsley
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34:31In this episode of Experts Unleashed, I sit down with Brandon Pugsley from BrandonPugsley.com to dive into advanced ad management and scaling strategies. We talk about how to turn data-driven decisions into successful ad campaigns, the nuances of scaling ad spend beyond $5,000 per month, and why using market language and native images is crucial fo…
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Have you ever wondered about the challenges of breaking into a competitive market? In this episode, I’m sharing insights from my million-dollar course marketers group, where we tackled product selection, competition, and the 'expert’s curse.' While on a ruck in Niagara Falls, I recapped a powerful Instagram Reels training and dove into a conversati…
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Achieving Ad Mastery: From $5K Spend to $100M Scale | EU 133 with Mike Heiser
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49:12In this episode of Experts Unleashed, I sit down with Mike Heiser, an expert who's managed over $100 million in ad spend. We dive deep into advanced advertising strategies, covering everything from optimizing Facebook and Meta ads to scaling campaigns beyond $5,000 per month. Mike shares powerful insights on creative testing, why video outperforms …
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The Big Shift in Online Marketing | JES 8
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9:13Are traditional courses losing their appeal in online marketing? In this episode, I dive into the shift towards a tool-driven economy, where templates, checklists, and swipe files are proving to be more effective than traditional courses and training. I share insights from my conversations with industry experts like Rich Sheffrin, Joe Solti, and Ad…
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Feel Like a Fraud? Do It Anyway. | JES 9
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9:48Struggling with Self-Doubt? Here’s How I Push Through In this special episode of The Joel Erway Show, I open up about the self-doubt and imposter syndrome that so many of us entrepreneurs face. I know firsthand how easy it is to feel stuck, questioning whether you’re good enough or if you really belong. But here’s the thing—I’ve learned that the ke…
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The AI Hack That Keeps Me Focused | JES 10
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8:52Have you ever struggled to stay productive and focused on your goals? I found a game-changing solution that’s been helping me stay on track—and you can use it too. In this episode of The Joel Erway Show, I share how I built a custom ChatGPT productivity coach to help me overcome distractions and improve my focus. I’ll walk you through how I created…
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Why Chasing 8 Figures Almost Broke Me | JES 7
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18:10Have you ever felt like traditional business advice doesn’t fit your personality? In this episode, I share my journey of realizing that chasing the typical internet marketing goals of reaching seven or eight figures didn’t align with who I am. I talk about how adopting what I call "the lawsuit test" helped me create a manageable business model that…
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Mastering YouTube Ads: Growth Strategies for Success | EU 132 with Oz Konar
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28:03In this episode of Experts Unleashed, I sit down with Oz Konar from Business Lending Blueprints to dive into his experience managing high-budget YouTube ad campaigns. Oz shares the strategies, challenges, and wins he's encountered while scaling his ads, from mastering audience intent to tackling Facebook ad fatigue. He also breaks down the scientif…
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Mastering Digital Sales: The Power of Ads & Retargeting | EU 130 with Adam Dukes
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23:48In this episode of Experts Unleashed, I had the chance to sit down with Adam Dukes from adamdukes.com to dive deep into his strategies for selling digital products through advertising. Adam shared his unique approach to bundling PDFs, his journey with ad spend, and why Instagram Reels has become a game-changer for driving traffic. We also got into …
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Paid Ads Unleashed: Proven Strategies for Growth | EU 131 with Joe Stolte
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29:19In this episode of Experts Unleashed, I sit down with Joe Stolte from Daily AI to dive into his strategies for running successful paid ad campaigns. Joe shares how he spends around $15,000 a month on ads to drive free trials for his AI-powered email newsletter software, designed for thought leaders and small businesses. We talk about the power of r…
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Cracking the SLO Code: Scaling with Simplicity | EU 128 with Rhonda Melogy
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35:04In this episode of Experts Unleashed, I had the pleasure of hearing from Rhonda Melogy, the founder of Business Command Center, as she shared her expertise on running self-liquidating offers (SLOs). Rhonda took me through her journey—from her background in business to transitioning into digital products, and how she created innovative Trello templa…
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Facebook Ad Mastery: Scaling Beyond $5K with the BPM Method | EU 129 with Depesh Mandalia
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49:05In this episode of Experts Unleashed, I sit down with Depesh Mandalia, founder of the BPM Method, to dive deep into Facebook advertising. We break down how to grow ad spend beyond $5K/month, master audience targeting, optimize campaigns, and leverage AI for maximum ROI. Depesh shares his proven strategies for budget management, buying data, and ref…
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Low-Ticket Ads, Big Results | EU 127 with Jeff Miller
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58:07In this episode of Experts Unleashed, I dive into the intricacies of low-ticket ad funnels with special guest Jeff Miller. Jeff shares valuable insights from his extensive experience in ad spend, creative testing, and sales strategies. We break down everything from launching ads to optimizing upsell paths—while keeping marketing fun and engaging. K…
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Podcasting Secrets: From Connection to Conversion | EU 125 with Josh Thomas
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36:20In this episode, Joel Erway and Josh Thomas delve into effective strategies for using podcasts as a lead generation tool through the concept of anchor offers. They stress the importance of being vocal about your services and not waiting for opportunities to come to you. The discussion covers the power of crafting compelling offers that are hard to …
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Scaling Success: From Funnels to Sales Teams | EU 126 with Mike Mark
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47:01In this episode of Experts Unleashed, Joel Erway welcomes Mike Mark, a mastermind behind building over 1000 sales teams. They discuss changes in paid advertising and dive into topics such as optimizing sales funnels, running effective VSL-style funnels, and using setters effectively. Mike shares his experience from the early days of building sales …
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From Startup to Seven Figures: An Agency Journey | EU 124 with Josh Nelson
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44:21In this episode of Experts Unleashed, I welcome Josh Nelson, founder of Seven Figure Agency, to share his insights on scaling a successful digital marketing agency. Josh recounts his journey—from launching Plumbing & HVAC SEO in 2011 to reaching seven-figure success. We dive into the power of systems, the importance of niching down, and proven clie…
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Profitable Newsletters: Engage and Monetize | EU 123 with Nate Kennedy
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41:59In this episode of Experts Unleashed, I dive deep into the world of newsletters with special guest Nate Kennedy. Nate, the owner and host of Uncommon Advice, shares his journey from running a digital marketing agency to building a successful newsletter business. We discuss why newsletters are a valuable asset for entrepreneurs, strategies for monet…
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Work Less, Earn More: The Agency Shift | EU 122 with Greg Hickman
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37:46In this episode of Experts Unleashed, I’m joined by Greg Hickman to talk about shifting from ‘done-for-you’ services to a business that gives you more freedom. Greg shares his journey—from working in big ad agencies to building Alt Agency, where he helps agency owners productize and streamline their services. They dive into the biggest challenges c…
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Leveraging AI for Content Creation | EU 121 with Simone Ferretti
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37:54In this episode of Experts Unleashed, I have a conversation with video creator and AI enthusiast Simone Ferretti. Simone shares his inspiring journey, transitioning from a videographer to a full-time content creator with over a million followers. We explore his innovative use of AI, from creating realistic thumbnails to the dramatic ways AI is revo…
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Embrace the Chaos: Harnessing Momentum on Your Terms | JES 6
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11:46Have you ever felt like traditional business advice doesn’t fit your phttps://getinspired.app/ersonality? In this episode, I dive into the concept of momentum and how it differs based on your strengths. As someone with a high ‘quick start’ personality and multiple projects in motion, I share how embracing my nature has shaped my business strategy. …
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Social Media Struggles, Content Creation & Beating Anxiety | JES 5
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11:04Have you ever wondered how unique hobbies can open doors to unexpected opportunities? In this episode, I share how engaging in hobbies like smoking cigars and rucking has brought me personal enjoyment and surprising networking benefits. I talk about the power of embracing my quirks to build authentic connections. I also dive into the challenges of …
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How to Choose the Right Marketing Funnel | JES 2
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8:42In this episode of The Joel Erway Show, I dive into the critical role of education awareness in building effective marketing funnels. I share my approach to choosing the right funnel type, using my own experience launching a new case study funnel for my consultancy. You'll also hear insights from the marketing funnels I’ve built for my software, In…
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Have you ever wondered how AI can revolutionize podcasting? I’m diving into my latest AI explorations, sharing how I built an automated podcast app using no-code tools like Replit and ChatGPT. Plus, I break down why selling before building is crucial to ensuring product demand. Solo podcasts have been a game-changer for me, and I’m here to show you…
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The One Sales Question That Closes Deals | JES 3
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9:11I want to share the single greatest question I use to pre-qualify leads and increase close rates. This question has completely transformed my sales process—allowing me to attract high-quality leads, streamline my calls, and even automate pre-selling. By leveraging this unique methodology, you can create demand for your services and close more deals…
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The Joel Erway Show: A New Era | JES 1
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8:45In this episode of The Joel Erway Show, I dive into the critical role of education awareness in building effective marketing funnels. I share my approach to choosing the right funnel type, using my own experience launching a new case study funnel for my consultancy. You'll also hear insights from the marketing funnels I’ve built for my software, In…
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Unlocking the Certification Model | EU 117 with Amanda Goldman-Petri and Valerie Del Grosso
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57:49Today's episode of Experts Unleashed features Amanda Goldman-Petri, the CEO of MarketLikeANerd.com, and Valerie Del Grosso, founder of Del Grosso Law. Amanda, an expert in digital marketing and certifications, along with Valerie, a legal specialist in the field, offer invaluable insights into how certifications can revolutionize your business. We d…
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The Email Marketing Heroes' Secret Score System Revealed | EU 116 with Rob and Kennedy
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1:10:41In this episode of "Experts Unleashed," I had the pleasure of hosting Rob and Kennedy, co-founders of Email Marketing Heroes and renowned experts in the world of email marketing. They share fascinating insights into their unique approach to email marketing, which has propelled their business to new heights. From their innovative score campaign to t…
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Mastering Direct Response Branding: Exponential Growth Strategies | EU 120 with Dan Kuschell
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49:35Today I had the privilege of speaking with Dan Kuschell, the marketing expert behind Breakthrough3X Marketing. Dan is a master at blending measurable, results-driven marketing strategies with strong branding to create sustainable and profitable business growth. In this insightful conversation, Dan breaks down the Google 7-11-4 rule for doubling con…
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