Brooke Harris from Goodmylk on Growing in the Coffee Shop Channel
Manage episode 359258494 series 3446717
Innehåll tillhandahållet av Kait Stephens. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Kait Stephens eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
In this episode, we meet Brooke Harris, founder of Goodmylk. Goodmylk is plant-based milk with all the goodness of homemade qualities with clean ingredients.
We will learn how Brooke Harris`s personal health issues and passion for making homemade products led to building the GoodMylk brand.
Other topics covered in this episode
- Plant-based products
- Understanding the products in the market and your positioning
- Farmer’s markets as a testing ground
- The coffee shop sales channel
- B2B sales and distribution
Key Takeaways
- Focus on one channel to start
- Side-by-side sampling with competition can be powerful
- Make partnerships that create opportunities for the brand
- Be unapologetic about your message
Please let us know your thoughts about the episode!
Where to find Brooke Harris:
Linkedin: https://www.linkedin.com/in/brooke-harris-aa884298/
Website: https://goodmylk.co/
Instagram: https://www.instagram.com/goodmylkco/?hl=en
Where to find Kait Stephens:
Linkedin: https://www.linkedin.com/in/kait-margraf-stephens/
Website: www.brij.it
SUBSCRIBE TO THE OMNICHANNEL MARKETER
39 episoder
Dela
))
