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Feel better about marketing™ The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with. It’s like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite. UK TOP 2 | US TOP 50 | RELEASED FORTNIGHTLY
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There’s no such thing as the off season for the More Sports Now podcast crew, covering your favorite local teams on both sides of the Hudson. Tune in as sports fans Steve Tichenor and John McAleavey, whose passion for the games is only rivaled by the size of their opinions, dive deep into New York and New Jersey sports news. They are joined by co-host and longtime sportscaster Matt Loughlin, the current radio play-by-play announcer for the New Jersey Devils, whose previous work has also cove ...
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148: Dan Nelken on copywriting confidence, creatively winging it and not giving a forklift
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This week, we got into a thumb-war-to-the-death with our inner critic in order to lure over legendary copywriter, speaker, coach, author and all-round good Canada goose egg Dan Nelken. The alphabetical genius behind the bestselling Self Help Guide for Copywriters, and his 5-star online course ‘Writing Under Pressure’, Dan has made it his mission to…
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We're thrilled to bring in Larry K of Knight Watch to discuss Rutgers opening win against Howard. The offense looks improved and RU's new QB did impress. With the running game and defense leading the team there is a lot of promise this season on the banks. Listen up!Av More Sports Now
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Rutgers Football starts a highly anticipated season in a weekday game this Thursday vs Howard. We take a look at the teams strengths and where we might see improvement. We'll also breakdown each game and see if Rutgers can once again earn a bowl bid. Listen Up!Av More Sports Now
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147: Kevin Chesters on Shambles to Success via Strategy, Creativity and Muddy Fields
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This week, we went fishing in a Levi’s Creek to catch TED speaker, co-author of ‘The Creative Nudge’ and enthusiasm enthusiast, Kevin Chesters. His Twitter bio says he’s a “tall bald bloke from Penzance”. And whilst that might be true, it does rather undersell the fact that perched atop that tall body, and in that bald bonce, are some serious smart…
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146: Why Brand Matters More Than Ever in B2B Marketing with the Marvellous Mimi Turner of the B2B Institute at LinkedIn
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This week we got out our thesaurus and sent a proper professional-sounding connection request to snag the attention of Mimi Turner, Head of LinkedIn’s B2B institute for EMEA and Latin America. With more strategic know-how in her little finger than a yurt-load of gurus, Mimi has worked as Director of Strategy, Messaging and Research for The Liberal …
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144: [BEST OF] Building a culture of creativity with ex-Burger King CMO, Fernando Machado
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It’s been 5 years since Call to Action® captured our first of what’s now over 140 heroes and allies from the industry front lines to have a chin-wag with. To celebrate, we’re rereleasing a choice cut of our favourite episodes as part of a ‘Best Of’ series. Back in 2021, we posed as a jester in the throne room of the Burger Kingdom to nab one of the…
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145: Why craft is crucial with copywriter Andrew Jolliffe.
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This week, we tracked a trail through deserts, glaciers, coral reefs, paddy fields, palaces, the DMZ between the two Koreas and an Italian hilltop to catch a copywriter with a lifetime of wild experience behind him. Ciao, Andrew Jolliffe. For 25 years he’s written ads, strategies, thought starters, content, manifestos and copy. Some of those have w…
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143: [BEST OF] Why advertising MUST entertain with Paul Feldwick.
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It’s been 5 years since Call to Action® captured our first of what’s now over 140 heroes and allies from the industry front lines to have a chin-wag with. To celebrate, we’re rereleasing a choice cut of our favourite episodes as part of a ‘Best Of’ series. In 2021, baited by a Bedouin birthing blanket, we caught big thinker and bestselling author, …
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142: Building the world’s first GEN-Z copywriting community, Word Tonic, with Carolyn McMurray and Em Goodier.
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This week, we ate and left no some crumbs to lure and catch GEN-Z copywriters, Carolyn McMurray and Em Goodier. Co-founders of Word Tonic, the world’s first GEN-Z copywriting community, Carolyn and Em are hell-bent on helping and inspiring more young people to write for a living. Driven directly by young copywriters, it's a space to connect, share …
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141: Lessons in Creative Leadership with Coca-Cola’s Adam Ross.
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This week we asked “Is Pepsi okay?” to bait and catch Coca-Cola Creative Lead, Adam Ross. Creative Lead for Coca-Cola across the ASEAN & South Pacific region, Adam is responsible for translating and elevating global core creative ideas regionally and locally, wrangling agencies around the world, and driving thought leadership across the business. S…
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140: Unleashing your leadership potential with Scott ‘The Boom’ Morrison
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This week, we caught Scott ‘The Boom’ to shake-shake-shake the room. Cutting his teeth at Saatchi and Saatchi, Scott Morrison has run the Nike business at Wieden and Kennedy, and been CMO and Commercial Director at Levi’s, Activision and Diesel. Now he brings the Boom! to brands and leaders to Unblock, Unlock and Unleash commercial, creative or cul…
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139: A front row seat at The Howard Gossage Show with ad land greats Steve Harrison and Dave Dye
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This week we sent off a coupon to catch 1960s advertising copywriter, Howard Gossage, through the eyes and work of Steve Harrison and Dave Dye. As a copywriter, Steve tamed more Cannes Lions in his discipline than anyone else in the world. He’s been on the show twice before, once guesting, once hosting, and is a great friend of …Gasp!. Dave is the …
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138: [BEST OF] Professor Karen Nelson-Field schools us on all things attention.
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It’s been 5 years since Call to Action® captured our first of what’s now over 130 heroes and allies from the industry front lines to have a chin-wag with. To celebrate, we’re rereleasing a choice cut of our favourite episodes as part of a ‘Best Of’ series. In February 2022, we stuck a fake shark fin on our back and lurked in the waters off Adelaide…
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137: Meet Mr Gammon, the costume designer behind the award-winning Guinness ‘Sapeurs’ and ‘plug boy’ in the Sainsbury’s Christmas ad.
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This week, we scoured wardrobes far and wide to catch a man who has dressed rock icons, Sapeurs of the Congo, a blue monster for Ed Sheeran, and even ‘plug boy’ from the Sainsbury’s Christmas ad; Mr Gammon. Costume designer, fashion stylist, and distinctive English gent, Mr Gammon is the go-to guy for creatively styled costumes. Whether it’s dressi…
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Matt Loughlin returns to the show to discuss the Seton Hall snub and the run in the NIT. We discuss Rutgers very active portal and what the future may bring.Av More Sports Now
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136: [BEST OF] Legendary copywriter and Creative Director, George Tannenbaum, vents eloquent fire on the state of the industry.
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It’s been 5 years since Call to Action® captured our first of what’s now over 130 heroes and allies from the industry front line to have a chin-wag with. The show is still very much like Pokémon Go, with the single but vital exception that it’s not a short-term bandwagon of shite. And to celebrate, we’re rereleasing a choice cut of our favourite ep…
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Rutgers struggles down the stretch. Going into senior day we look at who stays and who goes. Seton Hall closes out a solid conference schedule and looks good for a tournament bid. Listen up!Av More Sports Now
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135: [BEST OF] A masterclass in managing distinctive brand assets with Jenni Romaniuk of the Ehrenberg-Bass Institute.
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This year marks 5 years since our maiden episode launched in 2019. And to celebrate Call to Action® turning 5, we’ve asked the …Gasp! team to rummage through all 130 episodes to re release some of their favourites. In June 2020, we cast a net off the coast of Adelaide and caught one of the globe’s greatest researchers, Jenni Romaniuk, for her first…
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John and Steve run the numbers on Rutgers and Seton Halls chances for a tournament bid. Rutgers behind Jeremiah Williams are making a push. Seton Hall just needs to stay the course. Listen up!Av More Sports Now
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134: Dissecting ad land’s WORST Super Bowl in years with Andrew Tindall of System1
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This week, we posed as a wide receiver to catch ad land’s premier Super Bowl pundit, Andrew Tindall, to tell us which of this year’s cohort of cost-the-earth commercials were MVPs…and which fumbled the ball. A man who hadn’t slept in days, we snared Andrew straight from System1’s Super Bowl “war room”. After spending the past week testing the ads o…
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Matt Loughlin returns to the show. We talk about Seton Hall's rise in the Big East and tournament chances. Also Rutgers has a new look with late season additions. Is it too late? Listen up!Av More Sports Now
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John and Steve discuss Rutgers improbable revival on the road and Seton Hall is back in action after a long rest.Av More Sports Now
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Rutgers implodes at home and now fights to stay out of the Big 10 basement. Seton Hall rights the ships in Chicago to remain in the top half of the Big East.Av More Sports Now
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133: 10,634 brilliant marketers listened to our maiden episode with Richard Shotton. Now he’s back, almost exactly 5 years and 1 book better.
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Go, Shotton, it’s our birthday, we gon’ podcast like it’s our birthday. This week, we claimed that 50 Cent is better than 49 Cent to coax out and catch a man who knows his onions on the ‘left hand digit effect’; Richard Shotton. In February 2019, Richard agreed to be our inaugural guest to launch the Call to Action® podcast. Almost exactly 5 years,…
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Rutgers gets a long needed break ahead of their showdown with Purdue at JMA. Seton Hall drops their last two and goes on the road where things won't get any easier. Also we update the other Jersey college teams! Listen up!Av More Sports Now
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132: Feel better about marketing™ with Call to Action® [TRAILER]
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Feel better about marketing™ The go-to podcast for anyone trying to make sense of the world of marketing, business and beyond. In an industry that is a minefield of utter bollocks, we aim to capture our heroes and allies from the front line to have a chin-wag with. It’s like Pokémon Go, with the single but vital exception that it’s not a short-term…
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continue reading
John and Steve talk Jersey Hoops! Rutgers with a huge comeback at home vs Nebraska perks up the fanbase while Seton Hall continues their impressive run.Av More Sports Now
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131: [BEST OF] What Morph is really like - Gavin Strange, Director & Designer at Aardman Animations.
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This year marks 5 years since our maiden episode with Richard Shotton in February 2019. To celebrate Call to Action® turning 5, we asked the …Gasp! team to rummage through all 130 episodes for us to re-release some of their favourites. Back in January 2020, we kicked off the year with fizzy, fuzzy energy. The fizz and fuzz faded come March 2020, bu…
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Matt and Steve discuss The rise of the Pirates who are in first place in the Big East. Plus Rutgers stops the bleeding with a much needed home win against Indiana.Av More Sports Now
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Steve and John talk local Jersey Basketball as Rutgers and Seton hall begin conference play. Listen up!Av More Sports Now
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130: Taking aim at Amazon: Why physical retail will ALWAYS beat online with BOXPARK & Boxfresh founder Roger Wade.
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This week, Call to Action® laid bait in a box trap to lure and snare our maiden catch of 2024, Roger Wade. First founding Boxfresh, a pioneering British streetwear brand, he went on to transform a patch of wasteland to create the world’s first pop-up dining and shopping destination, BOXPARK, in the heart of London’s Shoreditch. Today, Roger is putt…
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Matt and Steve discuss the state of Seton Hall and Rutgers as conference play begins. Hours later Seton Hall stuns #5 UConn at the Rock!Av More Sports Now
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129: How NOT to use AI as a strategist with Julian Cole, Strategy Finishing School
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This week, we used plenty of plaid to lure and poach the planning pro in patterned shirts, Julian Cole. Strategy consultant to leading brands like Uber, Apple, Facebook and ex-Head of Comms Planning at BBDO and BBH, Julian noticed the void of proper education for the role and started the Strategy Finishing School. Putting an end to impostor syndrom…
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A nice week for Rutgers! Top Jersey recruit, Dylan harper commits to the program and they out last Seton Hall in the Garden State Hardwood Classic. We breakdown the big game and discuss the road ahead.Av More Sports Now
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RU Review - Episode #14 - Bowl Preview
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We discuss the match up in the Bronx with the Hurricanes. Who's in, who's out and who has the edge. We also have a look the CFP and other key match ups. Listen Up!Av More Sports Now
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A new season starts. Rutgers and Seton Hall clash in the Garden State Hardwood Classic at the Rock. John and Steve discuss the new look of both programs ahead of the annual Jersey battle.Av More Sports Now
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128: How Taskmaster creator Alex Horne keeps coming up with sensationally silly tasks
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This week, we gave ourselves 50 minutes and the task to catch master of mirth, Alex Horne. Comedian, frontman of six-piece band The Horne Section, and sensationally silly sod, Alex is best known for creating and co-hosting cult TV show, Taskmaster. Alongside Greg Davies, the only man in comedy big enough to call him ‘Little’ Alex Horne, he tests th…
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RU Review - Episode #13 - Regular Season End
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Despite a tough season ending loss Rutgers will go to a bowl!Matt and Steve talk about the struggles with Maryland and the progress of the program. Listen up!Av More Sports Now
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RU Review - Episode #12 - Maryland
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We discuss another second half struggle against Penn State. Rutgers now needs to regroup at home and figure out a way to stay competitive with Maryland.Av More Sports Now
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127: The current state of creativity in advertising with Alex Jenkins, Contagious
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This week, we went meep meep past Contagious HQ to catch an ACME wielding Alex Jenkins. As Managing Partner at Contagious, Alex’s industry knowledge encompasses a treasure trove of past campaigns, current narratives, and future predictions. Part editorial, part consultancy, part research, Contagious believes in the best version of our industry, one…
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Rutgers comes up short at home to Ohio State but finally shows some grit against the Buckeyes. Can they get that 7th win on the road in Iowa? Listen Up!Av More Sports Now
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126: Why hope exists in the form of psychedelics with behavioural science leader & Nudgestock host, Tara Austin
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This week, darling, we dangled a bit of Bolly to lure and ensnare the Absolutely Fabulous, Tara Austin. Behavioural science leader, Nudgestock host, and Rory Sutherland wrangler, Tara’s been on the frontline of the applied B.S. revolution for over a decade. More recently she’s turned ‘psychedelic evangelist’, lobbying to change the UK's approach to…
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Bob and Steve discuss Rutgers earning bowl eligibility and if this the year they give the Buckeyes a game. Listen up!Av More Sports Now
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At 6 wins Rutgers is Bowl Eligible. Matt and Steve talk about what this means for the program and how RU keeps the momentum going. Listen up!Av More Sports Now
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125: How Lucky Saint is using brand codes to become iconic with Emily Laws, Head of Brand
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This week we led Lucky Saint’s Head of Brand, Emily Laws, not into temptation but into Call To Action's recording studio. With marketing chops spanning a decade in brand management, PR, and brand activation, Emily is currently breaking rules and honouring traditions at the helm of the UK’s Number 1 Dedicated Alcohol-Free Beer. We get in a round of …
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Matt and Steve review Rutgers incredible 4th quarter comeback! Can they seal the deal and become bowl eligible in Indiana? Listen up!Av More Sports Now
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Rutgers plays hard on the road but comes up short. We discuss the tough loss in Madison and preview the big homecoming game against Michigan State.Av More Sports Now
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124: Mind Your Business: Startle [Episode 3 of 3]
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This week, in a world where most businesses blend together like a briefcase filled with slightly smaller briefcases, we’re seeking out the business leaders who are standing out in their sector, and doing things very much their own way. Mind Your Business is the sponsored spin-off of Call to Action® that gives inspiring, unusual or simply very lik…
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124: Mind Your Business: Startle [Episode 2 of 3]
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This week, in a world where most businesses blend together like a briefcase filled with slightly smaller briefcases, we’re seeking out the business leaders who are standing out in their sector, and doing things very much their own way. Mind Your Business is the sponsored spin-off of Call to Action® that gives inspiring, unusual or simply very lik…
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124: Mind Your Business: Startle [Episode 1 of 3]
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This week, in a world where most businesses blend together like a briefcase filled with slightly smaller briefcases, we’re seeking out the business leaders who are standing out in their sector, and doing things very much their own way. Mind Your Business is the sponsored spin-off of Call to Action® that gives inspiring, unusual or simply very lik…
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