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The Diary of a Florist

Joanne Truby

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A floristry podcast that offers guidance, education and inspiration about running a floristry business. Sharing real life experiences that I have encountered over the years and how I have learned from my mistakes. I think it is important to keep things real as after all being a florist really isn’t just ’playing with pretty flowers’ I hope you will come along with me for the ride.
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Real Momtogs

Real Momtogs

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We’re moms. We’re photographers. We’re friends. We’re artists. And we keep it real. Join us as we chat about photography, motherhood, and everything in between.
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You got into business because you're good at what you do... and now you're stuck marketing a business! If you're tired of out-of-touch advice from big-name educators, you'll love real insights from real people who realistically want to make an income from their business and not run ragged in the process. Hosted by Felter Unfiltered – the designer that non-designer's love!
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Let's Bark About It Tampa Bay!

Let's Bark About It Tampa Bay

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Are you a dog owner who wants only the best for your furry family member? If so, we’re glad you’re here. Welcome to Let’s Bark About it Tampa Bay, your resource for news and information to help your dogs live their best life. Your hosts, Pet Industry insiders and premiere pet photographers Laurie Elmer and Knicki Lucrezi, from Urban Dog Studio, bring you expert information on topics ranging from how to keep your dog safe and healthy to where to go for the best pup cups in Tampa Bay.
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life un/hyped

Andrew Manley

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Welcome to the LIFE UN/HYPED podcast, where we talk about all of the wins but more importantly, the loses that shape us during our most vulnerable moments. We keep it real, uncut and direct for the fans. Hosted by Andrew Manley Support this podcast: https://podcasters.spotify.com/pod/show/life-unhyped/support
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Tales of Female Badassery

Not Sorry Club

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Tales of Female Badassery podcast is brought to you by the Not Sorry Club.(Find us on Instagram @Not.Sorry.Club)We’ve all heard those urban myths; the woman in the meeting that refused to take the notes.Or the guy that asked the woman ‘can you make the tea?’, and she’s the CEO, so...no.Such myths have inspired a generation of women to create boundaries, speak up, be bolder, and live unapologetically.But, for many of us, those stories seem like just that – stories. Fairytales. Myths.The Tales ...
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Chapter 1: Broken Family Alex started at the faded photograph pinned above their desk, a relic from a simpler time. It was a picture of their family,smiling and carefree,taken before everything had changed.The edges of the photo were worn, and the faces seemed almost like ghost from a distant past.Alex’s gaze lingered on their parents’ smiling faces, a stark contrast to the tension-filled conversations they now had. Their apartment,though modest,was filled with the vibrant energy of their dr ...
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Episode 31 - Balancing Full Time work with Weddings Featuring Damion Mower In this episode I welcome the wonderful Damion Mower to the podcast. Damion is a wedding photographer, previous owner of The Trained Eye and works full time in marketing. We discuss; Balancing full time work with a wedding photography business Marquee weddings on private lan…
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In today's episode I am talking about creative blocks and what I do to help get over them when they arise.... Website: www.joannetruby.co.uk Email: hello@joannetruby.co.uk Instagram: @joannetrubyfloraldesign Digital Masterclass - How to Start your Own Wedding and Event Floristry Business One to One Floral Workshops Online Business Mentoring…
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Do you have an offer that works, but no one is booking it? Do you have a small audience and need it to grow, fast? I'm sharing short-term and long-term strategies to get more eyeballs on you, so people know how great you are and you increase your bookings. Listen to this episode to find out: How to use free or low-cost offers to create higher-value…
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In today's episode I'm chatting all about success. What does success mean for you and your business? A question we maybe don't often get time to stop and ask ourselves but I'm hoping today's episode will encourage you to do so. If you would like to find out more about my course offerings, take a look at the links below and if you have anything you …
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As someone who's hosted 12+ sales or launches, I believe that having well-planned, period sales do have benefits to you as a business owner, but that doesn't necessarily have to be on Black Friday. I'm sharing the positives that come from hosting sales – even failed ones. Listen to this episode to find out: How practicing selling and refining your …
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In today's episode I am chatting with the wonderful Sarah Statham from Simply by Arrangement all about the importance of photographing your flowers. I couldn't think of a better person to chat to about this subject as Sarah is not only a very talented florist but she is also brilliant behind a camera too. If you take a look at her Instagram feed yo…
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Does the idea of changing your branding seem like a huge and daunting project? Rebranding isn't as scary as you think. I'm sharing the biggest signs you need to rebrand, plus some free resources to help you get started (if you need to). Listen to this episode to find out: Why it's okay (and even normal) for branding to shift every few years What yo…
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Hello and welcome back to season 2 of the diary of a florist. I have missed chatting with you guys! In today's episode I am sharing a funny anecdote that happened to me a number of years ago. Whilst doing a midnight clear down at a wedding which served as a good reminder of what we need to think about and remember when we are doing an event derig a…
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Do you want to grow your side hustle into full-time, sustainable income? If you're a service provider – like a photographer, website designer, social media manager, virtual assistant, and so on – I'm sharing my best advice to grow your business while still holding another job, including real-life examples and common mistakes to avoid. Listen to thi…
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Is your business is in a different field than your formal education? Luxury wedding photographer Catherine Guidry joins me to share how she grew her photography business after getting a degree in architecture, how she gained confidence in an unknown industry, and more! Listen to this episode to find out: Catherine's journey from architecture studen…
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You might think your business accounts and website are small potatoes to the world, but a hacker knows they might have access to spend your money or that you might pay money to have them back. I'm sharing practical tips to keep your most important online accounts safe. Listen to the episode to find out: 6 tips so you're prepared – not scared – of o…
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Do you you need a website (or a new one)? Let's talk about everything that plays into DIY-ing a business website, so you don't end up frustrated by details or overwhelmed with changes in the near future. Listen to the episode to find out: Why a website-in-a-day may not work for your business What the most important first step is to creating (or red…
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There's a lot of talk about "niching down," but how do you do it? And is it really necessary? Packaging design expert Kelley Kempel joins me to talk about her approach of creating a niche offer, instead of only offering services to a small niche of people. Listen to this episode to find out: How Kelley designed a niche offer that her clients couldn…
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Let's talk about private podcasts, spending habits, service pivots, social consumption, bundle fatigue and more. These are the trends I've noticed over the past few months in the online business world, plus my predictions and suggestions for what you can do to keep your business moving. Listen to the episode to find out: Practical tips to book more…
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Through the Storm* follows Alex, a young artist struggling with financial strain and family pressures after moving to the city to chase their dreams. As they face professional setbacks and personal guilt, Alex must balance their passion with their family’s needs. With support from a friend and a renewed resolve, Alex learns to navigate their challe…
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Through the Storm* follows Alex, a young artist struggling with financial strain and family pressures after moving to the city to chase their dreams. As they face professional setbacks and personal guilt, Alex must balance their passion with their family’s needs. With support from a friend and a renewed resolve, Alex learns to navigate their challe…
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Through the Storm follows Alex, a young artist struggling with financial strain and family pressures after moving to the city to chase their dreams. As they face professional setbacks and personal guilt, Alex must balance their passion with their family’s needs. With support from a friend and a renewed resolve, Alex learns to navigate their challen…
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Through the Storm follows Alex, a young artist struggling with financial strain and family pressures after moving to the city to chase their dreams. As they face professional setbacks and personal guilt, Alex must balance their passion with their family’s needs. With support from a friend and a renewed resolve, Alex learns to navigate their challen…
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In today's episode I am chatting all about dealing with rejection within your floristry business. We all will have had times where we didn't get a particular job that we had quoted for and sometimes it can be really tricky to navigate. I share with you some potential work rejections that I have experienced fairly recently and how I have learnt to d…
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In today's episode I'm chatting about wedding checklists. I share with you a scenario that happened to me a number of years ago when I was installing a wedding and another big lesson I learnt. If today's episode resonates with you, drop me a message. I would love to hear your stories too! My contact details are below. Contact Joanne: Website: www.j…
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Subscribe to get notified as soon as Season 2 is live in September 2024! Need to get caught up on Season 1 episodes? Check out... Most downloaded episodes: 3. How to sell your services without being salesy or sleazy with Emily Conley of Emily Writes Well 10. How to sell your services to the 5 different types of decision makers 9. 5 things I’ve done…
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In today's episode I chat with the lovely Rachel from the Rose Shed all about running our floristry businesses alongside motherhood. We share our different experiences and how we have managed to adapt since starting a family. We also share some of the changes that have happened over the years since starting our floristry businesses. Contact Joanne:…
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If you look at other business owners' lives online, it looks like everyone is doing great... but behind closed doors, it's a different story. Many people are currently struggling in their businesses, so I'm sharing all my business failures I've made in the past few years and what you can learn from them. Listen to this episode to find out: My busin…
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In this weeks episode I reminisce over some of the classes and courses that have shaped my business over the years and why I feel investing in yourself is important. Contact Joanne: Website: www.joannetruby.co.uk Instagrarm: @joannetrubyfloraldesign Email: hello@joannetruby.co.uk Class Details: One to One Floral Workshops Hourly online Business Men…
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Episode 30 - What you are not doing with your marketing *but should be, with Alice Benham In this episode, I welcome business and marketing expert Alice Benham. Alice shares amazing tips on creating a simple marketing strategy, managing burn out with positive habits and some great tips for creating your own content without feeling too salesy! Alice…
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Your website shouldn't just be a business card or a chronological timeline of your work history. Your website is a strategic piece of content that needs to captivate potential clients and get them to take action (like inquire, book a call, or buy). Listen to this episode to find out: The purpose of the 6 main pages of your website in convincing som…
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In this weeks episode I am chatting all about imposter syndrome and how it can effect us when running our floristry business. I also share some of the measures I take to help combat those imposter syndrome thoughts when they arise. Contact Joanne: Email: hello@joannetruby.co.uk Instagram: @joannetrubyfloraldesign Website: www.joannetruby.co.uk…
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Do you want to change how you work with clients? Elisa McManus, Content Marketing Specialist, joins me to talk about her decision to transition from offering traditional VA services to creating an offer as a service provider and how she got validation from clients on its structure, delivery, and price point. Listen to this episode to find out: Elis…
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Episode 29 - Homepage Secret Weapon with Ed Godden In this episode I welcome Ed Godden, Nottinghamshire based wedding photographer. I have been a huge fan of Ed's work for a while and it was wonderful to sit down and chat with him. In this episode we discuss; Fashion, shackets and what to wear to weddings Judging photography awards Having a photojo…
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I am very excited to share this weeks special British Flowers Week episode where I am chatting with Graeme from Bloom and Burn. Graeme is so refreshingly honest in our conversation and I find it so interesting hearing about what it is he loves about working with British flowers. We also chat about our days when we use to bump into each other at New…
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Send us a text Are you ready for a smooth and successful transition when bringing a new dog into your home? This week on "Let's Bark About it Tampa Bay," We're replaying an early episode with Brandi Burkett from Pets Enrichment and Training Solutions who guides us through the essential steps. From setting up gates and preparing a crate to planning …
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Have you ever felt less than because of your revenue? If money isn't your biggest motivator in your business, I'm here to validate you and share 6 things that fuel me in my business more than my revenue. Listen to this episode to find out: My journey from a 9-5 professional to a new business owner How I've found more purpose and contentment in my b…
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Send us a text Can choosing the wrong dog upset your entire household? Our first guest, Brandi Burket, a certified pet trainer and owner of Pets Enrichment and Training Solutions (PETS), would argue it can. Join us as Brandi unpacks her personal journey in pet training that started at the Humane Society in Tampa back in 2009. With her wealth of exp…
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In today's episode I am talking all about venue recce's. Reflecting on an experience I had whilst setting up for one of my weddings a number of years back and how this re-emphasised just how important they are. Contact Joanne: Website: www.joannetruby.co.uk Instagram: @joannetrubyfloraldesign Email: hello@joannetruby.co.uk…
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If you're an online business owner, you've got to show up on every social media platform... or do you? Samantha Marcellino, Founder and CEO of SGS Media, joins me to talk about how you can market your business strategically to live your life authentically (and still make sales). Listen to this episode to find out: How to determine what marketing ch…
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Send us a text As pet parents, we're all too familiar with that knot of worry when hurricane season looms. But fret not, because today we're giving you a list to follow to make sure your ready for the storm (that we hope won't arrive). From the importance of a solid evacuation plan to securing pet-friendly accommodations, now is the time to prepare…
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Some business owners think if they can get in front of a bigger audience – like as a podcast guest – they'll have clients flooding their inbox. But if you're not pitching yourself strategically, this won't move the needle for your business. Listen to this episode to find out: How I find and pitch myself to podcasts (and booked 20+ interviews in one…
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In today's episode I'm sharing with you a bit about who I am and my business. Along with my journey into the wonderful world of flowers. I reminisce about my very first wedding and a valuable lesson I learnt from day one. Contact Joanne: Website: www.joannetruby.co.uk Instagram: @joannetrubyfloraldesign Email: hello@joannetruby.co.uk…
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Send us a text Joan Weesies from the Dog Training Club of St. Petersburg shares the remarkable 60-year heritage of the club. Joan's personal tales with her athletic Boston Terriers and their flyball adventures and her role as Flyball Instuctor add a delightful touch, showcasing how any dog, regardless of breed, can achieve remarkable feats with the…
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If you're running your business mainly online, your presence has to speak for you. That means potential clients are taking quick glances at your Instagram, website, and content before they can truly see your value and expertise. If you're making any of these 5 common mistakes, you might be losing out the critical first impression. Listen to this ep…
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Episode 28 - Special Guest Tom Aizenberg In this episode I welcome London based wedding photographer Tom Aizenberg. Tom is a hugely talented photographer with many PKIR awards as well as many other awards within the documentary wedding photography world. In this episode we discuss; Kindergarten Cop Burnout without any autumn / winter break Updating…
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Send us a text When our beloved pets face a crisis, every second counts, and having the right tools on hand can make all the difference. That's why we were thrilled to welcome back the ever-caring and insightful Dr. Cherie Buisson, a.k.a Doc B, to shed light on the importance of assembling a pet first aid kit. Together, we traversed the landscape o…
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Are you selling to ALL types of decision makers? If you've never thought about how to appeal to each of the 5 different types of decision makers, you might be leaving money on the table. Five service providers share how they make purchasing decisions, consume content, and shop offers for their business in this episode. Listen to this episode to fin…
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