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The Softbrains

Clarke Wainikka and Justin Parisian

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Two Softbrains trying to make the world less serious, science less complicated and history more interesting! Each week Justin and Clarke each bring a new topic to the table, educating each other and you at the same time.
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Sartorial Talks : The Podcast

Hugo Jacomet & Sonya Glyn

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Sartorial Talks is the premium channel on classic men's style and sartorial education on YouTube, featuring acclaimed international best-selling author Hugo "The Parisian Gentleman" Jacomet and Sonya Glyn, one of the most respected feminine voices in the men's style world.
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In this new edition of Sartorial Talks, Sonya and Hugo share with you the few things you must know in order to make your bespoke experiences successful. These advices are based on their extensive experience (of more than 15 years) in bespoke tailoring all around the world and may be extremely helpful for the gentlemen who are about to start their b…
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In this new edition of Sartorial Talks, Sonya Glyn dissects the four categories of Old Money Style: The Normcore style, The Ivy/Prep look, The Quiet Luxury Style and the Branded Clothes style. The Parisian Gentleman Blog: https://www.parisiangentleman.com/en/... Links to the articles and videos quoted in this episode: - The Art of Being Discreet: h…
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In this new episode of Sartorial Talks, shot at the Owners in Prague (Czech Republic), Hugo and Sonya explain in details the main differences between traditional bespoke tailoring and its more modern (and mechanised) counterpart, the MTM process. An educational episode not to skip if you are about to start (or continue) your sartorial journey. Supp…
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Does behaving like a gentleman still mean something in 2024? Is this vision of life still relevant in a western society where self-centredness reign supreme? What is the relationship between elegance and gentlemanliness? A discussion between Hugo and Sonya. Support the show Our YouTube channel: https://www.youtube.com/@SARTORIALTALKS Support the sh…
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Welcome to this new edition of Sartorial Talks, hosted by Sonya and Hugo. In this episode, Sonya suggests 12 ways to look updated and modern in your suits in 2024 (separates, signature spectacles, alternative outerwear, tone on tone outfits etc.) Support the show Our YouTube channel: https://www.youtube.com/@SARTORIALTALKS Support the show: https:/…
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Why are so many shops, all of a sudden, offering Made -to-Order shoes? Have you noticed that more and more new shoe brands are currently created overnight? How is it possible that some shops we've never heard of suddenly claim to sell artisan shoes and even use the word "bespoke"? Did you notice that the exact same pair of shoes can be found at ver…
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In this new edition of Sartorial Talks, Hugo welcomes his friend Justin Fitzpatrick, the founder of the worldwide famous blog The Shoe Snob and of the eponymous quality shoes brand J. Fitzpatrick Footwear. This is the first part of a 3 parts series recorded with the Shoe Snob. This episode is focusing on Justin's inspiring and fascinating entrepren…
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In this episode of Sartorial Talks, Hugo explains how you should prepare yourself for a first bespoke tailoring experience. What to ask for? What kind of fabric to start with? What kind of suit style you should go for as a first bespoke suit? How to express yourself in front of the tailor? What are the basic codes to know? Support the show Our YouT…
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In this episode of Sartorial Talks, Hugo explains the origin and the meaning of the Super Numbers (S Numbers) in the world of quality fabrics. This episode contrasts the old Bradford system (which qualified super Numbers by the number of 560 yards segments to be spun per pound) with the new system (from the 1960s) which measures with microscopes th…
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In this unprepared episode Hugo spontaneously answers a bunch of questions about his life and his tastes. What is your favorite tailor? What is your favorite sport? What is your favorite whisky? What is your favorite movie? What is your favorite airline? What is your favorite city? What is your favorite restaurant? What is your favorite hotel? What…
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In this new episode of Sartorial Talks, Sonya Glyn shares a few ideas on how to build your own style and how to find your signature style item. A very inspirational, and somehow touching, talk. Support the show Our YouTube channel: https://www.youtube.com/@SARTORIALTALKS Support the show: https://www.patreon.com/sartorialtalks…
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In this episode of Sartorial Talks, Hugo debunks 7 Sartorial myths and explains why some pre-conceived ideas (like buying a black suit as a first suit or only wearing black or grey socks) are not true. For both beginners and more seasoned sartorialists. Support the show Our YouTube channel: https://www.youtube.com/@SARTORIALTALKS Support the show: …
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In this new episode of Sartorial Talks, Hugo covers the finer points of acquiring and wearing a double breasted suit. Who can wear it? When to wear it? What about the number of buttons? Is this style still relevant in 2023? Am I too stout to wear it? Too slim? Too short? Too tall? Everything you always wanted to know about this magnificent piece of…
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In this new episode, Sonya Glyn reflects on the relationship between discretion and elegance by comparing two groups of people: the upper class (new money) and the top class (old money). Support the show Our YouTube channel: https://www.youtube.com/@SARTORIALTALKS Support the show: https://www.patreon.com/sartorialtalks…
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In this new edition of Sartorial Talks, Hugo welcomes Guillaume Bo and his wife Angelique to speak about the famous menswear trade show called Pitti Uomo. Pitti Uomo is an iconic menswear trade show where tens of thousands of elegant men from all around the world gather twice a year in Florence Italy to celebrate classic style. A place where you ca…
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In this new edition of Sartorial Talks, Hugo & Sonya share with you an incredibly interesting talk they recorded with Skander Ladjimi, the founder of the French Conservatory of Beverly Hills in Los Angeles, whose master's lineage goes back to Frédéric Chopin. We hope you'll enjoy this insightful talk about the French approach and style in classical…
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Where can you find a good custom/MTM suit in the USA for an excellent value? Today, Hugo welcomes you on Madison Avenue in NYC at Enzo Custom, one of the best custom suiting companies in the USA. During this in-depth interview, Hugo speaks about the rise of the MTM (made-to-measure) business in the USA with Eli Sved, the founder and owner of Enzo C…
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In this new episode of Sartorial Talks, Hugo sits with his longtime friend Kirby Allison, founder of the eponymous Youtube channel and Webstore, for an in-depth (and unprepared) conversation about their mutual passion for quality, craftsmanship and traditions. Good cigars, good bourbon, good company, great conversation. What else? (This show has be…
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If you like to dress up are you, by definition, a conservative? In this new episode of Sartorial Talks, Hugo answers direct (and sometimes difficult) questions about the sartorial movement in a free and uncensored way. Do you have to be born elegant or can you acquire elegance with study and efforts? If a person is immaculately dressed, does his ch…
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In this new episode of Sartorial Talks, Hugo discuss with Eric George (from the great Champagne house of Forget Brimont located in Reims France) about this prestigious wine which is one of the signatures of the French "art de vivre" around the world. What is the difference between Champagne and other sparkling wines? How is it made? When was it inv…
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In this episode (originally published exclusively on our Patreon page) Sonya and Hugo reflect on how people are today reconsidering the way they consume clothing in a post-pandemic world. "Buy Less, Buy Better" has always been our motto since the creation of our YouTube channels (Sartorial Talks in English and Discussions Sartoriales in French). Bu…
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In this new episode of Sartorial Talks, Sonya and Hugo address the subject of good manners and why mastering them could be important in your life and in your relationships with others. This episode is an introduction to a series of 5 episodes dedicated to this often overlooked subject. In a world which is becoming more and more brutal and in which …
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In this new episode of Sartorial Talks entitled "The Golden Age of Men's Style", Hugo welcomes Marc Guyot, a famous Parisian menswear designer who is among the last clothiers in the world to specialise in the 1920s to 1950s men's style. During this show, Hugo and Marc Guyot speak about the "Peaky Blinders" and "Boardwalk Empire" phenomenons and als…
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In this new edition of Sartorial Talks, Hugo meets with the famous cobblers Trenton & Heath in Columbia Tennessee. Those two brothers are the creators of the eponymous YouTube channel (https://www.youtube.com/c/TrentonHeath) and the owners of a shoe repair atelier (and a leather sandal business) together with their parents and wives. A true artisan…
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With the loosening of the dress codes in all the sectors of professional life and the decline (not to say the collapse) of the low quality ready-to-wear suiting industry, the custom suiting business is on the rise in Europe, in the USA and all around the world. Most gentlemen who are wearing suits or jackets nowadays, are doing it by choice and no …
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In this new edition of Sartorial Talks, Hugo Jacomet and Marc Guyot discuss some rules of men's style and etiquette. Of course all these "rules" and conventions can be broken, but it's always good to know them. Enjoy and don't forget to comment (and subscribe). Support the show Our YouTube channel: https://www.youtube.com/@SARTORIALTALKS Support th…
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In this new edition of Sartorial Talks, Sonya and Hugo share their experience on how to spot an authentic handmade jacket. In a world where speed, mechanisation and productivity reign supreme, true craftsmanship becomes a refuge for the soul. We believe in a handmade sartorial future! Support the show Our YouTube channel: https://www.youtube.com/@S…
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In this exceptional episode of Sartorial Talks, Hugo welcomes Pierre Corthay, one of the most acclaimed shoemakers in the world and a man who has been awarded the title of "Master of Arts" by the French government (the highest distinction granted to an artisan in France similar to the "living treasures" in Japan). During this rare and in-depth disc…
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In this new episode of Sartorial Talks, Hugo and Sonya share their long experience on how to deal with small sartorial accidents (which usually happen at the worst moment), like loosing buttons, dealing with a sudden stain or having a wrinkled shirt. 00:00 : Introduction 02:48 : How to deal with feet blisters 06:30 : How to get rid of wrinkles with…
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In this new episode of Sartorial Talks, Hugo & Sonya share their experience on how to organise a gentleman's closet. 00:00 : ARE YOU ORGANIZED ? 03:42 : THE PERENNIAL RULE 05:45 : FINISH WHAT YOU START 07:33 : START WITH YOUR SHIRTS 09:14 : FOLD YOUR POLOS / SWEATERS / CASUAL SHIRTS 10:02 : SUSPEND YOUR TROUSERS OR LEARN THE SAVILE ROW FOLD 11:19 :…
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In this new episode of Sartorial Talks, Hugo and Sonya share their views, opinions and experiences on what they call "The Sartorial Ladder": a step-by-step journey toward personal elegance and style. Many gentlemen (and ladies) are becoming these days very attracted to classic style but most of them don't know where to begin in order to be ready to…
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In this Sartorial Talk, Hugo and Sonya share their "discoveries" and "eureka moments" about tailoring after more than a decade of experience with tailors around the world: Why is the neck area so important for the fit of a jacket? How to avoid the infamous "collar gap", but also the low resting collar and the high resting collar? How to find the na…
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In this new episode of Sartorial Talks, Sonya and Hugo share their wishes and encouragements for 2022. Happy new year everyone, and never forget that after rain comes the sun... always! Support the show (https://www.patreon.com/sartorialtalks) Support the show Our YouTube channel: https://www.youtube.com/@SARTORIALTALKS Support the show: https://ww…
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In this first episode of the season 4 of Sartorial Talks, The Podcast, Sonya Glyn and Hugo Jacomet experiment a new style of episode: a free, impromptu and unprepared talk about their sartorial lifestyle, their best (and worst) memories as sartorial commentators, their favorite brands, their favorite craftsmen families etc. If you like this new kin…
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In this episode, Hugo and Sonya explain how men who are large or thin can improve their silhouette, visually, by mastering a few simple rules and principles. Dressing for your body type is a subject peppered with a lot of misguided prescriptions and arcane rules. However following the simple tips explained in this episode can help stouter and slimm…
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In this new episode of Sartorial Talks, the Podcast, Hugo and Sonya share their admiration for three style icons and ask the question: why when we speak of style icons, we most of the time refer to men of the 1930s and 1940s and not to men of today? Is it simply a question of clothing? Film stars of the ‘golden age’ of Hollywood were actually never…
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This episode is an experiment we wanted to do since a long time: exploring, during free and spontaneous talks, the cultural differences between our two countries, France and the USA as we split our time among both places. The aim is to find out if this would be interesting, entertaining and even enlightening for our followers and subscribers. Let u…
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In this special edition of Sartorial Talks, Hugo Jacomet is sharing the last updates on all the projects around the podcast and the YouTube channels: the publication of the long due English version of "Shoes, the Art of Male Footwear", the new studio equipment acquired thanks to the patrons of our Patreon page, a new Vinyl project with the show's o…
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In this new episode of Sartorial Talks, Hugo Jacomet and Sonya Glyn discuss how to break some so-called "rules" promoted (on YouTube or on blogs) by self-proclaimed "style gurus" who spend their days making lists of do's and don'ts. There are some mistakes that are perfectly ok to make. In a world of über-conformity where most of people are dressin…
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In this new episode of Sartorial Talks, The Podcast, Hugo Jacomet and Sonya Glyn discuss the most common mistakes men are making when they dress up and how to avoid them. Live from Bourgogne France. Support the show Our YouTube channel: https://www.youtube.com/@SARTORIALTALKS Support the show: https://www.patreon.com/sartorialtalks…
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Lorenzo Cifonelli may well be the most famous master tailor on earth, making the most beautiful suits for demanding gentlemen. Today Lorenzo, the 4th generation of Parisian tailoring powerhouse Cifonelli Paris is the guest of honour of Hugo Jacomet for Sartorial Talks. This exceptional episode was recorded last week from Hugo and Sonya's house in B…
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In these troubled times, this may sound like an unimportant question, but it is a crucial one. In this episode Hugo and Sonya Glyn discuss the incredible potential power of listening and debating, but in a civilised manner: A way of interacting the world and the media seem to have forgotten these days... Support the show Our YouTube channel: https:…
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In this episode, Hugo and Sonya Glyn are addressing a crucial subject: how to revive the lost art of conversation. How politeness, etiquette and listening skills have the power to improve our society, in a world which is becoming more and more impersonal and vulgar. Please share and rate as much as you can, it is important for the growth of our cha…
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In this episode recorded live from Bourgogne France, Hugo Jacomet and Sonya Glyn discuss the key role of patience in finding your own style. Listen and re-discover how patience can be a beautiful and powerful value. In an era where convenience rules supreme, Hugo and Sonya invite you to re-discover the pleasure of waiting and dreaming. The antithes…
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How to define Style ? Yves Saint Laurent called it eternal. Coco Chanel said that when everything else fades, it remains. Audrey Hepburn said everyone has his own. Charles Bukowski called it “everything”, saying that Joan of Arc had style, John the Baptist, Jesus, Socrates, Ceasar, Garcia Lorca… A common perception is that you must put a lot of tho…
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In this episode, Hugo Jacomet and Sonya Glyn share their favorite books on men's style and sartorial education. Some of them are very popular (the books of Alan Flusser or G. Bruce Boyer) while some others are more obscure but nevertheless very interesting for any sartorial cognoscenti . A selection of 20 books on tailoring, shoes, shirts, ties, ac…
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In this new episode, Hugo Jacomet and Sonya Glyn discuss an article by Theresa Huang (from I-fashionmag.com) entitled : "The Fashion Industry in the Post Covid-19 Crisis Period". What will change in the fashion/style world ? Is the dictatorship of "fast fashion" (at last) over ? "Fashion is a form of ugliness so intolerable that we have to alter it…
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