Not your average revenue podcast; Ashley & Katrine’s Infinite Revenue Playlist is your new work bestie. Through conversations with other women in the revenue space, Ashley and Katrine get candid about their unique experiences, help women tackle challenges in the workplace, and uncover ways to grow as revenue pros. Maybe you’ll learn a little, cry a little, laugh a little, have an epiphany, or at the very least, get a killer playlist to listen to while you work. Being a woman in this industry ...
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Each episode, host Erik Martin explores early examples and fascinating threads from B2B Marketing history (or "Industrial Marketing" as it was called back in the day). Learn tales from the early days of content marketing, customer testimonials, database marketing, and more. Listen for stories about pioneers in the field, analogs of modern tactics, and emerging trends over time.
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This is a derivative of our popular "Make Them Famous" podcast about partner enablement. Only this time, I wanted to take a journalistic approach to uncover unique stories between partners. You will hear parts of the story being told in an interview I had with the guest. Then, you will hear my co-host Chris and I break down the key learnings of the story and provide more context or anecdotes from our experience running agencies and working with partner teams. Each episode will have: 1. A sto ...
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Hiring the Right People Starts with Removing Unconscious Biases
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Hiring the right people and promoting a great culture is the only foundation that matters to business execution. Without the right people on your team, how can you expect to be aligned to achieve your goals? Today we welcome Co-Founder and CEO of Blueprint Expansion, Krissy Manzano, to talk about how making the GTM space more inclusive for women an…
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A Sales Leader With A Crush On Marketing With Laura Erdem
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Today’s guest is a ‘sales leader with a crush on marketing”. Welcome to the stage Laura Erdem, all the way from Copenhagen! Like many sellers, Laura describes finding herself in a sales career as a total accident. And yet, she now runs the North America Sales team at a startup called Dreamdata, a fully automated B2B Customer Data Platform. While La…
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You Get What You Give: Sales Enablement With Paty Araiza
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If you're a seller, you've probably rolled your eyes or huffed and puffed at having to do a sales training at some point during your career (we've all been there). But according to Paty Araiza, you get what you give when it comes to sales trainings. To have a successful sales enablement program, you need both leadership and individual sellers to in…
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It's not everyday that you're joined by "The GTM People's Champion". And luckily, that's exactly who today's guest is, Corrina Owens. Corrina is an award-winning revenue marketer with 13+ years of experience. Her specialities lie in account-based marketing, demand generation, content creation, and go-to-market strategies. She currently co-hosts the…
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How Speargrowth increase revenue by including partners in events
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Agency: Speargrowth.com, B2B marketing, 20 employees CEO: Ishaan Shakunt Situation: In need of new leads. They were doing all inbound marketing. They decided, after learning about Partnerhub® ironically, to start turning on partnerships. Subsequently, partner-led events. Result: Hundreds of leads, lots of personal thought leadership for Ishaan, and…
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Combatting Biases and the Scarcity Mindset With Christina Brady
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According to Christina Brady, women, especially at work, can possess a scarcity mindset. And there is a reason. Women tend to protect "what they have". It stems from being biologically wired to grow and nurture. So when roles, especially leadership roles, are far and few between, it's unsurprising that some women feel like there's only "room for on…
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How a top enterprise salesperson and agency went to market together successfully w/ Jill Rowley and David Lewis
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Situation: It’s early days at Eloqua and David Lewis sees a huge opportunity to build an agency focused on helping companies adopt marketing automation - specifically on Eloqua to start. He allies with Jill Rowley who is a top salesperson at Eloqua at the time. Result: Together they close huge deals with Eloqua - building David’s agency while makin…
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The Best Sellers Are Multifaceted With Mafalda Johannsen
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It's tough out there as a seller right now. So what can you do to stand out? According to Mafalda Johannsen, the best sellers bring lot of different skills and qualities to the table. Everything from top-notch organizational skills to copywriting to dabbling in social selling to having a decent understanding of technical matters is required if you …
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Cyclical Bodies in A Linear World - With Danielle Keiser & Haley White
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Happy International Women’s Day! March 8th serves as a global day to celebrate the achievements of women and marks a call to action for accelerating women's equality. This years theme, as set by the United Nations, is “Invest in Women: Accelerate Progress”, and what better way to invest in women than by understanding how women’s health is impacted …
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Breaking Barriers: Founding Uncapped with Zoya Segelbacher
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Only 15.7% of founders in North America are women. Our good friend Zoya Segelbacher joins that small percent of women this week as she formally announces the launch of her company, Uncapped. Uncapped is a sales platform designed to bring more diversity into tech sales and improve sales rep retention by providing networking opportunities and B2B sal…
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Professional Wing Woman: Winning Business By Making Real Connections With Shaena Harrison
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Have you ever heard of a "Professional Wing Woman"? Until meeting Shaena Harrison, we hadn't either. But given it's Valentine's Day, a day all about connection, we figured it would be a great time to figure out what exactly it means. On this weeks episode, Shaena Harrison breaks down how she became the tech spaces's go-to "Professional Wing Woman".…
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How they won a larger client together - Duo Strategy and PBLC Media
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Agencies: duostrategyla.com and pblcmedia.com CEOs: Taylor Kratz, Grant McNaughton, Jon Farah Situation: Jon needed to grow his client base, and he knew partnerships was the way to get there quickly. Result: A successful partnership between two agencies that resulted in net new business and higher client retention. Listener takeaways: Why Jon went …
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A very large rep-driven deal that led to Carabiner Group's “Cocktail of solutions” with their partner Formstack
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Situation: A high-profile customer was having a difficult digital transformation off a legacy tech stack. Carabiner and Formstack worked closely to get them through it. Result: A successful digital transformation off of a failing tech stack onto a new reliable stack which Carabiner group supported them in. The client was able to expand and grow aft…
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How This AE Hit President's Club in 2023 With Christie Young
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Selling in the tech space in 2023 was an incredibly difficult job. Some reports show only 28% of sellers actually hit quota. Yet, cohosts Ashley and Katrine had the opportunity to sit down with Christie Young, an Account Executive (AE) who not only hit her ramping new hire quota - she went on to hit a fully ramped sellers quota to qualify for Presi…
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Using Video In Your Sales Outreach With Bethany Stachenfeld
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There is a TON of noise in the world of selling. To cut through that noise, sellers must find creative, meaningful, and effective ways to reach prospects. According to Bethany Stachenfeld, the key is video prospecting. Bethany Stachenfeld is a co-founder & CEO of Sendspark, a video based platform built for sellers. Prior to founding Sendspark, Beth…
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Teaching Ladies How to Get Paid (& other things) With Ashley Louise
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We're back and kicking off Season 2 of Ashley & Katrine's Infinite Revenue Playlist with a topic that most women shy away from (but want to learn how to navigate better): money. Ashley Louise, Co-Founder and CEO of Ladies Get Paid, isn't scared of answering the question, "Ladies, are you sick and tired of being underpaid and undervalued at work?" A…
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How the #1 Eloqua salesperson + the #1 Marketo service partner = GTM perfection
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This episode is very special. I interviewed David Lewis in 2018 on my last podcast about his success in his agency DemandGen. My guest, Jill Rowley, is a social selling evangelist who was one of the first employees at Salesforce. She met my David Lewis, our guest, while leading sales at Eloqua. David was one of their customers. Soon after their con…
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Combating Toxicity at Work and on LinkedIn With Zoe Hartsfield
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Welcome back to another episode of Ashley & Katrine's Infinite Revenue Playlist! Today's guest, Zoe Hartsfield, is the Senior Manager of Evangelism & Community at Apollo.io. She describes herself as "a salesperson trapped in a marketer's body" because if sales is batman, then she is Robin. Zoe is an advisor, keynote speaker, and content creator. Sh…
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Get scrappy with Growth and Partnerships alignment - with Gauri Chawla and Mason Cosby
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When partner managers attempt to create with their strategic growth teams, it can often be an uphill battle for both sides. Misalignment, lack of understanding of the other departments objectives, processes and tribulations… And many times, it ends in failure. This episode is all about how to overcome the roadblocks partnerships teams may face when…
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The Reality For Women Founders - With Jessie Shipman
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Only 2% of VC funding goes to women founders. This isn’t shocking news for Jessie Shipman, Founder & CEO of Fluincy, given women and other minority groups don’t fit the “pattern” when it comes to a VCs vision of a startup opportunity worth investing in. In this episode of Ashley & Katrine's Infinite Revenue Playlist, Jessie breaks down the reality …
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How To Be A Marketer That 'Gets' Sales with Trinity Nguyen
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The story of sales and marketing teams feuding with each other over metrics, processes, and credit is a tale as old as time. According to Trinity Nguyen, VP of Marketing at UserGems, it’s not surprising considering sales and marketing teams are taught to speak ‘different languages’ at most companies. Her solution? Set up your entire revenue functio…
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Show Me You Know Me: Modern Selling With Sam McKenna
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B2B sellers currently live in a world where the same cold outreach strategies and cold calling tactics that have been taught for decades, are simply repackaged and re-shared as "the best new tactics" year after year. This week we are privileged to be joined by a guest who shares a refreshing perspective on the state of sales that does not simply gi…
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What it Takes to be a Good Sales Manager with Lori Harmon
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There’s more to being a good manager than making sure your team is hitting their goals, and in this episode of Ashley & Katrine’s Infinite Revenue playlist, Lori Harmon shares what it takes from the perspective of a sales leader. Lori is an experienced sales leader who specializes in helping customers maximize their returns, driving sales innovatio…
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What the young CEO of a $50M startup thinks about sales and partnerships w/ Mac Reddin of Commsor
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In today’s sales climate, account executives and partnerships teams need to collaborate more than ever before to win deals. Enter Mac Reddin, CEO of Commsor which is pivoting into sales enablement with their product Bronto. Mac has been an outspoken contrarian this past year (follow him on LinkedIn) and is joining me today to share his views on par…
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Efficient partner operations w/ Marco De Paulis
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Marco De Paulis began his career work at top digital agencies before joining Privy as their agency-partnerships lead. He’s now been spearheading Ryder Commerce’s partner program using little more than Google docs, sheets, and Salesforce. In this episode, Marco and I will dig through: Marco’s tech stack for managing Ryder Commerce’s partner program …
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Enterprise Sales: Lessons from a Trailblazer — With Amy Volas
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In this episode of Ashley & Katrine's Infinite Revenue Playlist, we talk all things enterprise sales with trailblazer Amy Volas, (otherwise known as Amy 007, International Selling Agent). With more than $100MM in revenue sold, a LinkedIn Insider and Top Sales Voice, Founder, Strategic Advisor, and LP at Stage 2 Capital, Amy Volas is a sales fanatic…
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American Railroad Journal - Content Marketing & Thought Leadership for an Emerging Industry
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This episode explores the early history of the American Railroad Journal, a pioneer in content marketing and thought leadership in emerging industries. Learn how ARJ balanced technical and business content, analyzed industry problems, and evolved its scope as the railroad industry underwent massive change from ARJ's first issue in 1832. The episode…
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Navigating Tough Conversations with Confidence — With Kate Reed
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In this episode of Ashley and Katrine's Infinite Revenue Playlist, we welcome to the stage Kate Reed, Head of Customer Experience at Commsor, an expert on handling tough conversations. Whether you’re dealing with a difficult customer, discussing sensitive topics with an employee, or trying to manage upwards, Kate reminds us that maintaining confide…
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Talking With Prospects (Not At Them) - With Leslie Venetz
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In this episode of Ashley & Katrine’s Infinite Revenue Playlist, hosts Ashley and Katrine explore the philosophy of “talk with prospects, not at them” with Leslie Venetz, the founder of Sales Team Builder LLC. A LinkedIn Top Sales Voice of 2023, Leslie has headed up sales departments at three different organizations, spent 15 years in C-Suite enter…
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Coaching BDRs in Social Selling — With Cynthia Handal
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On this week's episode, our hosts Ashley and Katrine dive into the world of business development and social selling with Cynthia Handal, Head of Global Sales at Simera. Cynthia, an experienced business development leader, is a founding member as well as the first sales hire at Simera, an AI-powered on-demand supply and demand matching platform. The…
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How partnerships work between top agencies
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Today’s episode is a look into a successful agency-to-agency partnership between two top development and design agencies; Merix Studio and Wayf Digital, and their partnerships leads; Jan Kubczak and Szymon Królikowski. This is a first for us. We typically interview tech and agency partners together, or just tech teams, but it’s very important for…
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Navigating the Buyer's Journey — With Hannah Ajikawo
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Meet Hannah Ajikawo, CEO & Founder of Revenue Funnel! In this value-packed episode, Hannah shares her deep (and down-to-earth) insights on the buyer's journey. She explains how to influence and nurture early-stage prospects, ensuring that when they're ready to buy, they turn to you. Hannah also digs into how she balances work and life, highlighting…
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How Gong Made Community a Touchpoint in Their Sales Cycle — With Nisha Baxi
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We have Gong's Visioneer's community to thank for connecting us — so how could we not have the mastermind behind it on the show? As the Head of Community and Digital Customer Success at Gong, Nisha knows how a community impacts business growth. She unpacks exactly how the community impacts every point in the Gong sales cycle, and the simple way her…
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Partnerships timing and GTM - a conversation with VC Sean Kester
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In this episode, I speak to Sean Kester, Partner at In Revenue - a unique new operator-immersive capital firm obsessed with enabling founders with what their Partners have learned. I asked Sean to join me because he is a former Partnerships lead at Salesloft, Stax, and an advisor to partnerships-driven org’s like PandaDoc. So he has the ideal exper…
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From AE to CEO in 10 Years — With Alexine Mudawar
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CEO within your first 10 years in sales? Impossible! Well, not for Alexine Mudawar. In this episode, the seasoned sales leader unpacks her journey from AE all the way to the top. And true to form, Alexine doesn't shy away from talking through the good, bad, and ugly of her career. She also explores how being a CEO is actually not that different fro…
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We Need to Talk About Representation in Sales — With Ashley Zagst
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In this episode, we sit down with Ashley Zagst, Senior Account Executive 2 at Chili Piper. Ashley shares her journey, challenges, and victories — from her first sales job to buying her own house. As President of Proud Pipers, Ashley digs into the importance of representation and diversity in the industry. She argues that a diverse sales team is a g…
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Mastering Mindset, Moxie, and Magic in Sales With Nikki Ivey
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In this episode of Ashley & Katrine's Infinite Revenue Playlist, we welcome guest Nikki Ivey, sales veteran and Contributing Writer at Sistas in Sales. From her personal framework — Mindset, Moxie, and Magic — to the importance of connecting on an authentic level with prospects, Nikki unpacks a host of topics and has plenty of insights to share. ✨ …
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What happens when a Product-Led org launches a solutions partner program…
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Today I had one of the most interesting discussions around a topic I don’t believe is discussed enough amongst product and leadership teams early on in SaaS growth - what happens when a PLG focused SaaS org launches into partnerships with service providers to support their extensive customer base or break into new markets? To answer this, I asked A…
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The Art of Social Selling: Finding Your Authentic Voice With Jen Allen-Knuth
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In this episode of Ashley and Katrine’s Infinite Revenue Playlist, we're joined by Jen Allen-Knuth, a sales and marketing expert who is passionate about empowering women in the sales industry. Jen candidly shares her experiences, the challenges she faced, and the importance of elevating women's voices in sales. In this conversation, Jen encourages …
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Partnerships learnings from Nick Thompson of The Stable - recently aqcuired by Accenture
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In this episode, we are going to focus on a very specific partner persona - a recently-acquired enterprise-focused digital agency - to learn how an acquisition presents new challenges and opportunities in partnerships, w/ Nick Thomson from The Stable. Today you will hear: What were some of the things Nick did immediately after the acquisition. How …
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How SaaS CEO’s can nurture and support a 1:1 partnerships strategy w/ Nik Sharma and Dillon Duchesne
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Welcome back, everyone! I hope you enjoyed the last episode where Will Taylor and I chatted about the viability of a partnerships-led-only growth strategy. I’m the luckiest podcast host again this week because I get to speak to an ecommerce thought leader who now runs a niche product and partnership offering supported by someone who cut her teeth i…
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What is "Partnerships-Led," and it's it viable on it's own?
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Will Taylor asked this question on LinkedIn; "Can you build a great company with a 100% partner-led approach?" Before we go into much detail about that question from my friend Will, we should first ask ourselves the question; "What does partnerships-led mean?" Is a webinar I do with another company partner-led? Or, is that just solid efficient thou…
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Enabling power-user partners W/ RevPartners and Dealhub
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This podcast is recorded at a perfect time for us with HubSpot and Salesforce Partner Tracks around the corner, we are working with our friends at Dealhub (represented today by channel leader Omer Fuchs, VP of Strategic Alliances) to prepare their partner track with the intent of finding and aligning with more solutions partners like our guests on …
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5 ways to give referrals back to your partners!
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When your solutions partners ask and need referrals back from you in order to continue sending you referrals, here are some ways to keep that reciprocity engine going, in a manageable and scalable way. Scenario 1: You are managing hundreds of partners and you cannot possibly feed them all. Scenario 2: You are new or simply do not have customer acce…
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Partner GTM with Barrett King from HubSpot
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I cannot say enough about our guest today. Barrett King, Sr. Manager - GTM Strategy, Global Partner Ecosystem at HubSpot, joins me to run through how go-to-market with solutions partners. We’ve spent some time on previous episodes (refer to the episode with Justin Graci if you like this topic) on partner GTM, but I cannot tell you the listeners we …
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How to get into the preferred tech stack of a top digital agency w/ Malomo & Electric
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In this episode, I get to interview a newly-acquired agency’s founder Brandon Amoroso from Electriq, a top Shopify marketing agency, and one of his top partners, Noah Rahimzadeh who runs Partnerships at Malomo. This episode focuses on how to make your way into the preferred tech stack of a top digital agency. Learning about this retention-focused e…
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Let's talk about marketing-partnerships alignment w/ Mark Kilens and Rhonda Scher
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In today’s episode, we hear from one of the best partner-marketing leaders on the planet in Mark Kilens, and one of the most experienced partnerships people coming out of sales, Airmeet's new VP of Partnerships & Channel Sales, Rhonda Scher. Rhonda was deep into sales before working in her first partnerships role at Hopin. Mark cut his teeth buildi…
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Partner marketing 102 with Logan Lyles from Teamwork
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Logan Lyles, Head of Partnerships at Teamwork, and former VP of Revenue at a top B2B agency called Sweetfish (important context to know about him going into this), is joining us because he is having to ideat, present, gain buy-in and execute on partner marketing as we speak in his first year at Teamwork. On this episode, Logan and I will discuss: H…
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The what, why and how of building an Academy for your SaaS w/ Mark Kilens
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Today I definitely looked out for my audience and turned lemons into Lemonade. I had a podcast scheduled with Mark Kilens, CMO of Airmeet, and his new VP of Channel.... But, I forgot to invite his VP of Channel. Idiot move. This was Mark and my first ever call so we started to chat about his background and when we got onto the topic of his experien…
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Ecosystem development w/ Stripe and partner Aptitude 8 / A8 Labs
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Today, my guests are Tim Tsao, Head of Partner Programs at Stripe, and Connor Jeffers, Founder + CEO at Aptitude 8 and A8 Labs. I get to speak to these two at a very unique stage in both of their businesses. Aptitude8 launched A8 Labs recently to create products to bridge technical gaps between two products or inside HubSpot specifically. Stripe ha…
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