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The Consumer Behavior Lab is dedicated to teaching marketersacross the United States how behavioral science principles can beapplied to help their brands. By decoding the underlying motivationsof how consumers make decisions, the CBL seeks to make a betterindustry - where both brands and agencies put proven sciencebehind their decision making.
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First Lady & Friends

KSL Podcasts

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Join Utah’s First Lady Abby Cox and her friends for timely and candid conversations with fascinating people with unique perspectives in an effort to unite us all through our common humanity. Each week, Abby dives into discussions on topics ranging from education to motherhood to mental health and beyond. Abby is an outspoken advocate for “getting proximate” with people who have different viewpoints, and using her platform as Utah’s First Lady to combat the empathy crisis our country is facin ...
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E373 – "Inner Voice: A Heartfelt Chat with Dr. Foojan Zeine." In this episode, Dr. Foojan Zeine chats with Rich Christiansen, a globally recognized thought leader, entrepreneur, and humanitarian. For decades, he has been helping people fearlessly face their dragons, make peace with them, and navigate the intricate mazes of their lives. Rich has fou…
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E375 – "Inner Voice: A Heartfelt Chat with Dr. Foojan Zeine." In this episode, Dr. Foojan Zeine chats with Behnam Bakhshandeh, Ph.D., MPS, an accomplished business manager and a personal and professional development expert with over three decades of field experience working with individuals, teams, and organizations. He is widely known as a dynamic…
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Dr. Tomicah Tillemann (President of Project Liberty) joins Utah's First Lady, Abby Cox, to discuss the breakdown of institutions in our society, fears that the United States won’t be a trusted global partner due to conflicts within the country, and how Project Liberty is focused on helping people regain control of their digital lives. We also dive …
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In this episode we talk with Les Binet, co-author of The Long and the Short of it about his research into effective advertising. We discuss some of his best-known findings, such as the value of emotional campaigns. But we also cover some lesser-known areas such as whether wear out is a myth, why music in ads should get more attention and finally wh…
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E374 – "Inner Voice: A Heartfelt Chat with Dr. Foojan Zeine." In this episode, Dr. Foojan Zeine chats with Dr. Dan Siegel. He is the executive director of the Mindsight Institute and founding co-director of the Mindful Awareness Research Center at UCLA, where he was also Co-Principal Investigator of the Center for Culture, Brain and Development and…
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We discuss Eneasz’s Shrimp Welfare Watches The EA Gates, briefly touch on Hanson’s Cultural Drift, and tackle a lot of follow-ups and feedback. LINKS Shrimp Welfare Watches The EA Gates (also at TwitterX) Cultural Drift Significant Digits is here! From AskWho Eneasz has a boomer crisis about his AI clone Deep Utopia review Utopia, LOL? (Jamie Wahl’…
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In this special episode, we discuss how behavioral science can be used to encourage voter registration and turnaround. We cover well known ideas like social proof including some of the most relevant nuances and how it’s often misused by campaigns for good. We also turn to lesser known research by Bryan on how we label behavior can have a significan…
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E372 – "Inner Voice: A Heartfelt Chat with Dr. Foojan Zeine." In this episode, Dr. Foojan Zeine chats with Dr. Aileen Zaballero and Dr. Behnam Bakhshandeh about their latest book, “Revolutionizing The Online Learning Journey – 1500 Ways to Increase Engagement”. Aileen G. Zaballero, Ph.D., CPTD, is a senior partner of Rothwell & Associates (R&A) wit…
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Utah's First Lady, Abby Cox, recently had the opportunity to appear on the Girls Talk Healthy Aging podcast with hosts Alli Kerr and Shawna Kaminski. We enjoyed the conversation so much that we wanted to share it here! We dove into the balance of taking care of family while making a meaningful impact across Utah and Abby's profound responsibility t…
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E371 – "Inner Voice: A Heartfelt Chat with Dr. Foojan Zeine." In this episode, Dr. Foojan Zeine chats with Michelle M. May, LPC, the Chair of the Intensive Short-Term Dynamic Psychotherapy (ISTDP) program at the New Washington School of Psychiatry in Washington, DC. She is a psychotherapist and supervisor specializing in intensive dynamic therapy w…
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Classic, season one adventure this week! Eneasz and Steven have a loosely structured conversation about the sequences’ value, the virtue of silence, scissor statements, and the value of philosophy. LINKS Cryonics is Free! Dan Dennett – Where Am I? The Virtue of Silence Scissors Statements 00:00:05 – Pre-pre show Discussion 01:41:43 – Guild of the R…
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In this episode, we explore how indulgence brands like soft drinks and ice creams can use behavioral science principles. We discuss moral licensing, where people overcompensate in one area after behaving virtuously in another, and how brands like Miller and L'Oreal have applied this insight. Lastly, we examine a study by Read, showing how shoppers …
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E370 – "Inner Voice: A Heartfelt Chat with Dr. Foojan Zeine." Dr. Foojan Zeine chats with William Rothwell, President of Rothwell & Associates, Inc., Rothwell & Associates, LLC, and Rothwell & Associates Korea in this episode. As a consultant, he has worked with over fifty multinational companies and countless governments and nonprofits. As a Disti…
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We talk with Daniel about his ACX guest post that posits that thoughts are conscious, rather than brains. LINKS Consciousness As Recursive Reflections Seven Secular Sermons Seven Secular Sermons video on TwitterX LightHaven’s Eternal September 0:00:05 – Recursive Reflections 01:29:30 – Personal News from Eneasz 01:31:04 – Guild of the Rose 01:32:15…
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E369 – "Inner Voice: A Heartfelt Chat with Dr. Foojan Zeine." In this episode, Dr. Foojan Zeine chats with Aly Vredenburgh, an emerging leader and expert in youth advocacy, education, and research. She holds a sociology degree and an M.A. in Social Innovation from the University of San Diego. Her research in adolescent mental health has been featur…
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We talk with Matt about his favorite practical examples of behavioural science being applied by brands. We cover how Pret a Manger use uncertain rewards to excite customers, how Perrier harnessed the principle of essentialism to launch in the US and why more brands should think about marketing to groups rather than individuals.…
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E368 – "Inner Voice: A Heartfelt Chat with Dr. Foojan Zeine." In this episode, Dr. Foojan Zeine chats with Dr. Ashkan Farhadi, a distinguished physician, researcher, and educator with over two decades of experience in academic medicine. As a senior American College of Gastroenterology member, he has been a researcher and professor at leading univer…
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Rich and Gaye Christiansen join Utah's First Lady, Abby Cox, to discuss Rich's new book, BlindSighted. The book documents Rich’s journey of identity, faith, and healing and his being shaken to his core at the age of 54 after he learned that he was one of the first donor-conceived children. Then Rich opens up about meeting family members from the si…
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Eneasz tries to understand why someone would posit a Chalmers Field, and brings up the horrifying implications. LINKS Zombies! Zombies? 2 Rash 2 Unadvised (the Terra Ignota analysis podcast) The previous TBC episode, where we first discussed other aspects of this … Continue reading →Av The Bayesian Conspiracy
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E367 – "Inner Voice: A Heartfelt Chat with Dr. Foojan." In this episode, Dr. Foojan Zeine chats with Dr. Harville Hendrix and Dr. Helen LaKelly Hunt, Imago Relationship Theory and Therapy co-creators. In 2015, Harville and Helen also co-founded Safe Conversations LLC--a training institute that teaches a relational intervention based on the latest r…
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E366 – "Inner Voice: A Heartfelt Chat with Dr. Foojan Zeine." In this episode, Dr. Foojan Zeine chats with Dr. John E. Lewis, Ph.D., the Founder and President of Dr Lewis Nutrition™ (https://www.drlewisnutrition.com) and past full-time Associate Professor in the Department of Psychiatry and Behavioral Sciences at the University of Miami Miller Scho…
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Tami Olsen (Recruiting and Foundation Director for the Young Automotive Group) joins Utah's First Lady, Abby Cox, to discuss Young Caring For Our Young, the charitable group of the Young Automotive Group, and how the foundation is tackling issues related to clothing, hunger, literacy, and teen homelessness. We also explore how the foundation is hel…
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E365 – "Inner Voice: A Heartfelt Chat with Dr. Foojan Zeine." In this episode, Dr. Foojan Zeine chats with Dr. Sabrina Strings, professor and North Hall Chair of Black Studies at the University of California, Santa Barbara. Her book, Fearing the Black Body: The Racial Origins of Fat Phobia, won the 2020 Body and Embodiment Best Publication Award gi…
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E364 – "Inner Voice: A Heartfelt Chat with Dr. Foojan Zeine." In this episode, Dr. Foojan Zeine chats with Rebecca Ahmed, an award-winning speaker, business consultant, and an Energy Leadership IndexTM Master Practitioner (ELI-MP). She is also a Professional Certified Coach (PCC) with the International Coaching Federation (ICF). Rebecca advises com…
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Vicki Bourns (Director of the Utah Division of Arts and Museums) joins Utah's First Lady, Abby Cox, to remember Alice Merrill Horne, an innovative Utah artist and politician who helped establish a state arts organization and a state collection of artwork in 1899, and how the Utah Division of Arts and Museums helps care for art throughout the state.…
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Inspired by Trace’s speech about excellence at VibeCamp 3, Eneasz and Steven speak to Tracing Woodgrains about Excellence and its various aspects LINKS Trace’s SubStack Trace’s Twitter Wes on TracingWoodgrains as the Nietzschean Superman Gymnastics Then vs Now video Evolution … Continue reading →Av The Bayesian Conspiracy
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E363 – "Inner Voice: A Heartfelt Chat with Dr. Foojan Zeine." In this episode, Dr. Foojan Zeine chats with Sam Bennett, the author of "Get It Done, Start Right Where You Are" and, most recently, "The 15-Minute Method: The Surprisingly Simple Art of Getting It Done". A writer, speaker, actor, and creativity/productivity specialist, she founded TheRe…
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In this episode, we have Owain Service, cofounder and former managing director of the UK's Behavioral Insights Team and former deputy director of the Prime Minister's Strategy Unit, joining us to explore the possibilities of behavioral sciences in other sectors.Av Consumer Behavior Lab
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E362 – "Inner Voice: A Heartfelt Chat with Dr. Foojan Zeine." In this episode, Dr. Foojan Zeine chats with Amy Margolis, LCSW, a licensed therapist and co-clinical director of Santa Monica Counseling. Amy works with individuals and couples and runs groups for clients seeking healing in eating disorders, addictions, anxiety, depression, and related …
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E361 – "Inner Voice: A Heartfelt Chat with Dr. Foojan Zeine." In this episode, Dr. Foojan Zeine chats with Dr. Behnam Bakhshandeh and Dr. William J. Rothwell. Dr. Bakhshandeh is an accomplished business manager known widely as a dynamic writer, speaker, personal and professional development coach, and trainer for over 30 years. He is also the found…
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In this episode of our Educator Well-Being series, the hosts are joined by Milton Collins, principal of Lincoln Elementary in the Granite School District in the Salt Lake City region of Utah. Milton is having tremendous success in his school from students’ academic success to teacher happiness, thriving, and retention. He credits "leading from the …
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E360 – "Inner Voice: A Heartfelt Chat with Dr. Foojan Zeine." In this episode, Dr. Foojan Zeine chats with MIA NOSANOW, MA, LP, a licensed psychologist and longtime therapist specializing in college mental health. For twenty years, Mia worked at Macalester College in St. Paul, Minnesota, seeing thousands of students for individual and group counsel…
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Ava Leavitt joins Utah's First Lady, Abby Cox, to discuss how vital dancing has been throughout her life, how she’s navigated some of the most complex challenges she’s faced in high school, and her solution to how teenagers negatively engage with social media. Then, Ava shares how losing her identity inspired her to create Dancers Without Limits, a…
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Rikard joins us to speak about the benefits of consensual violence LINKS Rikard’s Substack – Drunken Masterpieces Rikard is @rikardhjort Twitter Defense Against the Dark Arts is just the Dark Arts The Ultimate Self-Defense Championship Armchair Violence The poem Rikard … Continue reading →Av The Bayesian Conspiracy
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E359 – "Inner Voice: A Heartfelt Chat with Dr. Foojan Zeine." In this episode, Dr. Foojan Zeine chats with Faust Ruggiero. He has been a psychologist in private practice for over thirty-five years. Before entering private practice, he worked in clinics for deaf children, prisons, nursing homes, substance abuse centers, and inpatient facilities. He …
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Dr. Jackie Jodl (Chief of Global Youth and Education of Global Youth and Education at Special Olympics) joins Utah's First Lady, Abby Cox, to talk about how fundamental education has been throughout her life, how her education journey has shaped her career, and the impact that Legg–Calvé–Perthes disease had on her life growing up. Then, we discuss …
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