Bästa Tea Productions Limited podcaster (2024)

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TEA 156: How To Sell Limited-Quantity Products/Boxes Using Meta Ads (w/ Sarah Williams) 48:53

27d ago48:53

48:53

► Check Out Sarah's Podcast: https://www.launchyourboxwithsarah.com/blog?tag=podcast More money is spent online in Q4 than in any other quarter, accounting for up to 50% of annual ecommerce sales. Which means… There’s no time to waste—you need to go all in. Sarah Williams with Launch Your Box Podcast had me on to discuss selling limited-quality pro…

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TEA 159: The Ultimate 2024 BFCM Ecommerce Playbook (Pt. 1) 37:13

6d ago37:13

37:13

► Attend Our "Best Black Friday Ever” Workshop Here This episode is PART 1 of our ultimate 2024 BFCM ecommerce playbook. We have to lay the foundation for the best Q4 ever.. and in order to do that we have to have a great offer and a great website. So Josh breaks down 10 offer structures we like to use, how we increase our website conversion rate, …

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TEA 158: These Non-Scalable Activities Will Help You Scale Faster 15:55

13d ago15:55

15:55

For years, Josh thought everything in business had to be scalable. If it couldn’t be automated or felt like “crappy work,” he’d dismiss it. But he learned a powerful lesson: scaling is often a byproduct of the non-scalable activities that truly connect with customers. In this episode, Josh shares how shifting from a B2B or B2C mindset to an H2H (he…

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TEA 157: How Engaged Audiences & Existing Customers Work In Advantage+ Shopping Campaigns 11:09

20d ago11:09

11:09

► Watch Our Episode About Kill Switches and Ad Cycling In this episode, Josh breaks down the difference between "Engaged Audiences" and "Existing Customers" in Meta's Advantage+ campaign. He also shares how to use them effectively inside your campaign and our recommendations for them This is a technical episode that should answer all your questions…

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TEA 155: How To "Bump The Lamp" & Keep Customers For Life (LIVE From The MPM Orlando Intensive) 55:29

1M ago55:29

55:29

This episode is from a live 3-day intensive we held for our Max Profits Mentorship clients at Walt Disney World. Learn how small, thoughtful details can create unforgettable customer experiences that build loyalty and drive repeat business. In this episode, Josh explores the concept of “bumping the lamp”—going the extra mile in ways customers may n…

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TEA 154: 7 Ways To Increase Your AOV For The Holidays 28:56

1M ago28:56

28:56

Just had a pre-holiday planning session with our clients. From doing this for many years now, I can confidently say that the ones who wait until November to start prepping will lose to the ones who prepare in September/October. Shocking, early bird gets the worm type stuff. Because it’s such a compressed timeline, it’s critical that you maximize th…

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TEA 153: The Easiest $50,000 Ad Campaign We Ever Ran 18:02

2M ago18:02

18:02

We recently spent $50,000 during a 14-day promotion and this campaign required ZERO optimization. This was a new test we ran. In this episode, Josh breaks down the hypothesis, setup, results, and observations. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Exper…

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TEA 152: Building A Conversion Funnel (w/ Susan Bradley From Social Sales Girls) 34:51

2M ago34:51

34:51

► Join The Social Sales Girl's Conversion School Here: https://thesocialsalesgirls.activehosted.com/f/126 In this episode, josh interviews Susan Bradley, founder of The Social Sales Girls. Susan talks about building your conversion funnel, shares some insight on where your attention/focus should be on your business, what the highest leverage activi…

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TEA 151: Q4 Ecommerce Predictions, The Fiji Files, and $10M Thinking 26:35

2M ago26:35

26:35

► Learn More About The Max Profits Mentorship - https://www.maxprofitsmentorship.com/apply-to-join In this episode Josh shares his Q4 marketing predictions, some life updates, and how "The Fiji Files" have opened him up to $10m Thinking. This is a packed episode filled with tons of laughs, insight, and fun. P.S. This episode was recorded LIVE durin…

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TEA 150: Five Crucial Growth Levers (From $600M+ In Sales) 47:25

2M ago47:25

47:25

I talk shop with the founders of Shopanova on 5 levers you can pull to maximize your growth this year. If you haven't heard of Shopanova, they're a high-performance marketing agency that has helped their ecommerce clients generate more than $600M in sales over the last few years. Robby & Daniel were a blast to have on the podcast – enjoy learning f…

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TEA 149: Going “ALL IN” is keeping you broke: do this to 10X your sales. 21:14

3M ago21:14

21:14

► Join The Waitlist For Our LIVE 3 Day Ecommerce Facebook Ads Bootcamp https://ecommercealley.com/waitlist Most people go deep before they go wide. They go ALL IN on one idea, one product, one campaign, etc. without asking, “is this what I should go all in on or is there something better?” This is something we’ve really been exploring lately and ha…

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TEA 148: How To Scale Meta Ads In 2024 26:11

3M ago26:11

26:11

When your ads are achieving your target numbers, HOW do you scale them up without everything crashing and burning? 00:00 Deep vs Wide Scaling 04:00 Deep, Consolidated, Simple Scaling 11:02 Our 2 Scaling Strategies 22:37 Which Strategy Should You Use? -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Special Podcast Listener Deal On Our Scientific Facebook Ads …

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TEA 147: An Ad Budget Management System That’ll Protect & Grow Your Bank Account 16:22

3M ago16:22

16:22

Poor ad budget management will have your ad account eating your bank account in no time. Because if you’ve advertised for any period of time, then you know that things aren’t always as they seem. I recently had a conversation with a friend who spends $500k/mo on Meta. They’ve done it for years, but ran into a cashflow crunch and had to halt their a…

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TEA 146: What Are Meta’s New Flexible Ads? (Bye Bye, DCAs…) 14:55

3M ago14:55

14:55

► Learn About Our Mentorship Program: https://www.maxprofitsmentorship.com/apply-to-join ► Learn Our DCA (Now Flexible Ads) Campaign Strategy: https://youtu.be/PedgzYqaX10 Meta has officially rolled our “Flexible Ads” which are taking the place of Dynamic Creative Ads (DCAs). Here’s everything you need to know about them, the differences, and what …

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TEA 145: I had $1.06 in my bank 5 years ago... so here's what I did. 24:52

3M ago24:52

24:52

Five years into business, I had $1.06 in my bank accounts with a dozen staff and was stressed out of my mind. This is how I was able to turn things around, grow a portfolio of millions in real estate, and find the freedom I truly wanted inside my business without feeling like a slave. It is attainable. And if a goofy pale white dude from the middle…

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TEA 144: Our Favorite Meta Ads Campaign Structure Right Now 18:48

4M ago18:48

18:48

A lot has changed with Meta in the last 3 months. And if you listened to our State of Advertising 2024 podcast, then you’re likely aware of one of our FAVORITE campaign structures: Advantage+ Shopping Campaigns. However, right now, something else has our attention. And we’re seeing better results than we’ve ever seen with it. -=-=-=-=- ** MENTIONED…

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TEA 143: What To Do When Summer Sales Are Slow 21:04

4M ago21:04

21:04

Summer means slower sales for many ecommerce brands. So, what do you do when people are vacationing and spending is down? Here’s a solid list of things to do. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10) ► Leave Us An Honest Rat…

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TEA 142: I Pay $60K/Yr for a Business Coach (Here’s What Happened) 21:35

4M ago21:35

21:35

I’ve always invested in courses I found interesting to continue growing. But at the start of 2023, I decided to invest the most money I’d ever invested in a SERIOUS coaching program. In this podcast, I’m going to share my findings from spending $60,000/yr for a business coach. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Special Podcast Listener Deal On O…

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TEA 141: Lifetime vs Daily Campaign Budgets: a $40k Test & Results 18:02

4M ago18:02

18:02

Should you set your Meta Ads budgets DAILY or LIFETIME? Well, we spent $20,000 on each budgeting structure. Here’s what happened… And which one took the cake. -=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- ► Special Podcast Listener Deal On Our Scientific Facebook Ads Testing Course + Free 30-Minute Ads Expert Call Included (Only $10) ► Leave Us An Honest Rat…

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TEA 140: Stop Wasting Your Time Making Ad Creatives That Suck 30:29

5M ago30:29

30:29

(This episode is a re-run that originally aired on August 28, 2023.) Creatives are almost always the culprit in poor ad performance. Copy is important, creative is more important. But… if your copy AND creatives are both aligned on your messaging, then the outcome is scalability. In this podcast, I break down our "seed, sprout, and scale" framework…

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TEA 139: Use This Business Model If You're Under $3 Million/Year In Sales 29:01

5M ago29:01

29:01

Most businesses exist for one reason: freedom. Freedom to do what you want with who you want and when you want to. (Time) Freedom to buy what you want and give what you want. (Financial) The “Freedom Business” model is built to do precisely that as you ascend through different revenue thresholds in your business – and everything inside the Max Prof…

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TEA 138: Your Sales Funnel Is Bottlenecking In 1 Of These 4 Areas 25:34

5M ago25:34

25:34

► Our Client-Exclusive Bottleneck Finder We actively work with about 200 ecommerce brands right now. And what we’ve learned is that if you’re having sales issues, it’s happening in 1 of 4 areas. In this episode, Josh will show you how to identify where people are getting stuck in your sales funnel in less than 90 seconds, give you benchmark numbers…

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TEA 137: You Can 2x Your Profit By Doing These 3 Things 23:39

5M ago23:39

23:39

(This episode is a re-run that originally aired on December 12, 2022.) Profit is the oxygen in your business. Without it you will die... When it comes to doubling your profits in the next 30 days, there are 3 basic "levers" you can pull. I'm going to throw them out and break them down step by step. I also will be telling you the exactly order I wou…

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TEA 136: Building a $150M Brand In 4 Years, Bribing Target, Product Heists, and Unconventional Marketing (Bloom Supplements) 39:52

5M ago39:52

39:52

When co-founder Mari Llewellyn hit rock bottom mentally and physically, she decided to take ownership of her health by turning to wellness. With the help of her now-husband, Greg, she lost 90 pounds and finally found self-love. Inspired to help other women do the same, Mari created Bloom: high-quality, delicious health supplements designed to help …

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TEA 135: Your Ads Don't Suck -- Your Website and Offer Probably Do 10:25

5M ago10:25

10:25

► Grab A Ticket For The Workshop (Limited Seats) Most people think their ads are the issue. You often don't think about where you're driving traffic to. Your ads could be amazing, but if your landing page or offer is not "high-converting" it will make it LOOK like your ads are under performing. That's why, in this podcast Josh is going to share an …

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TEA 134: It's Time You Make Email A Revenue Driver For Your Business 25:37

5M ago25:37

25:37

(This episode is a re-run that originally aired on January 23, 2023.) Today I'll be going behind the scenes covering one of the most recent case studies my team and I personally generated for one of our email clients with a 47,000-person email list. The first time I truly realized how powerful email was, it totally changed my life and my business f…

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TEA 133: How To Apply $100M Offers To Ecommerce 20:59

6M ago20:59

20:59

► Apply For The Max Profits Mentorship ► Grab Alex's $100 Million Dollar Offers Book $100M Offers has been a revolutionary book for so many people. If you’re unfamiliar or want to know how to build a Cash Cow Offer for your ECOMMERCE business that people feel stupid saying “no” to, then Josh will break it down in the podcast in great detail! 00:00 …

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TEA 132: What Is A Good ROAS/CPA For My Business? (How To Calculate It) 21:34

6M ago21:34

21:34

► Grab our KPI Calculator Running ads as a business owner can very quickly turn into an emotional decision if you don't have solid numbers to monitor your ads with. That's why, in this video Josh is going to break down the importance of calculating your breakeven ROAS and Cost Per Acquired Customer (CPA) and then he will walk you through using our …

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TEA 131: Sweetwater Sends 350,000 Pounds Of Free Candy To Their Customers Each Year (With CEO Chuck Surack) 28:10

6M ago28:10

28:10

What does candy, Dolly Parton, and sound equipment all have in common? The guest of this week's podcast, CEO of Sweetwater, Chuck Surack. In this episode, Chuck tells the origin story of Sweetwater from VW Bus to 1,000,000 Sq Ft of space. Then, Josh asks the question we all want to know - why does Sweetwater send out so much candy with each purchas…

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TEA 130: 10 Ways To Increase Your Average Order Value (AOV) 25:57

6M ago25:57

25:57

(This episode is a re-run that originally aired on May 29, 2023.) Unlock the potential of your ecommerce business with 10 distinct strategies to increase your Average Order Value (AOV). This tactical episode dives into optimizing upsells, implementing free shipping thresholds, leveraging tools like Bundle Bear and One-Click Upsell Funnel, and much …

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TEA 129: What To Do When Meta Ad Results Are Volatile 25:31

6M ago25:31

25:31

Recently, we’ve seen some people reporting disastrous results with Meta ads. - No Purchases One Day, Tons The Next (Or None At All) - Automations not firing as accurately - Inaccurate reporting - Unpredictable spending So… when this happens, what do you do? In this episode, Josh gives advice on checking metrics, looking in the big picture, and thin…

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TEA 128: Battlbox's $21M Content & Community Strategy (w/ John Roman) 39:41

7M ago39:41

39:41

When business owners think about acquiring customers, most go straight to ads. John Roman from Battlbox thinks a bit differently. In this episode, John breaks down the important role that community and content plays in retaining and acquiring new subscription box customers. 00:00 Intro 01:53 Short Background Of John's Battlbox Journey 09:42 Battlbo…

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TEA 127: 3 Things To Do When Your Business Is Scaling (w/ Stafford Newsome) 45:47

7M ago45:47

45:47

Most business owners think they are scaling when they're actually growing. In this episode, Josh brings on Stafford Newsome to discuss the difference between "Growth Mode" and "Scale Mode" in your business. Then, they discuss what your main focuses should be when you're in each of those modes. 00:00 Intro and Get To Know Stafford 07:37 The Differen…

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TEA 126: If Your Ads Aren't Working... Try These 4 Things 21:16

7M ago21:16

21:16

(This episode is a re-run that originally aired on December 18, 2023.) After working hands on with 500+ brands, we've seen very clear distinctions between the ones who struggle to get their ads profitable and the ones who 5 or 10X their growth exceptionally fast. In this episode, I share why most ads don't scale, and then break down the "4 Dials" y…

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TEA 125: Managing A Multi-Million Dollar Facebook Ads Account (w/ Conner Fleming from Hostage Tape) 39:46

7M ago39:46

39:46

► Check Out Hostage Tape Here Conner Fleming is the head of growth for Hostage Tape. He spends 7-figures per month on Meta and knows a thing or two about creating hyper growth for an ecommerce brand! 00:00 Intro 01:50 Hostage Tape's 2023 Numbers 03:40 Hostage Tape In Australia 04:56 Issues With Amazon 06:26 Brand Deal With UFC and Andy Elliot 10:35…

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TEA 124: We Grew Profit 562% In 100 Days With This 17:20

7M ago17:20

17:20

I challenged my team to 100 days of extreme activity with the objective of bringing in more customers than ever before and... it worked. Our revenue more than doubled in 100 days. In this episode, I break down precisely what we did, how we tracked it, and the results. ► If you do this challenge yourself, message Josh your results on Instagram 00:00…

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TEA 123: Offer Economics & Our 5 Favorite Offer Structures To Cut Acquisition Costs 25:34

7M ago25:34

25:34

(This episode is a re-run that originally aired on November 27, 2023.) Sometimes all it takes is ONE tweak that can cut your cost to acquire a customer by 30%, 40%, or even 96% – and it's likely not what you think. I'm talking from $105 cost per customer to $4.51. Or $43 to $23 cost per customer. All with one change: the offer. In this episode, I'l…

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TEA 122: How To Protect Your Ad Accounts, Avoid Meta Shut Downs And Scale To 6 Figures Per Month (W/ Hernan Vazquez) 47:21

7M ago47:21

47:21

► Connect With Hernan On Facebook In this episode, Josh interviews Hernan Vazquez, a paid media buyer that owns scaledriven.com and has worked with some big names like Frank Kern, Grant Cardone, and Tony Robbins. In the last 6 years, Hernan has managed over 60 million dollars in direct response advertising. If you're an advertising nerd, this episo…

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TEA 121: How Many Emails Should You Send? 24:50

8M ago24:50

24:50

Email is one of those things that, as an ecommerce brand, you can’t AFFORD to ignore. I believe it’s the only LEGAL way to print money as a business owner and if you aren't doing it right, then you're leaving a lot of profit on the table and by just doing a few tweaks, you can have it working FOR YOU. 00:00 Intro and Why Email Is Important 07:47 Ba…

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TEA 120: Unlock More Revenue With A Subscription Box Using Your Existing Product (w/ Sarah Williams) 52:33

8M ago52:33

52:33

(This episode is a re-run that originally aired on March 13, 2023.) Sarah Williams did $5M in sales in the first 4 years of starting her subscription box and built a list of raving customers who happily pay her every month. Since then, she’s started to teach other entrepreneurs, who have existing products, how to take those products and create a re…

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TEA 119: TikTok Shops Are The Wild West 44:09

8M ago44:09

44:09

Remember the early days of Facebook ads or Amazon selling? Some may have described it as "the wild west". Well, it's that time again with a new platform... TikTok Shop. In this episode Josh interviews Neil Twa, and they talk about how TikTok Shops are growing and developing. It's the wild west - so there's no rules and possibly gold to be found. ► …

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TEA 118: Our Facebook "Kill Switch" And Ad Cycling System 22:13

8M ago22:13

22:13

When do you turn off an ad and cycle in new ones? How much should you spend on an ad before deciding to kill it altogether? Knowing the answer to these questions will make you a much better Facebook Advertiser and help remove emotion from your decision making so that you're trusting the math! In this episode, Josh breaks down: 00:00 How To Determin…

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TEA 117: How To Seed, Sprout, And Scale Ad Creatives 31:26

8M ago31:26

31:26

(This episode is a re-run that originally aired on August 28th, 2023 – we believe this is very relevant right now!) Creatives are almost always the culprit in poor ad performance. Copy is important, creative is more important. But… if your copy AND creatives are both aligned on your messaging, then the outcome is scalability. In this podcast, I bre…

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TEA 116: "CRO" Is NOT What You Think It Is... (With Ethan Bence From 4080 Marketing) 52:56

8M ago52:56

52:56

► Increase Your Conversion Rate and Average Order Value with Ethan's Conversion Revenue Optimization Workshop: https://4080testingacademy.com/crow?sl=theecommercealley There is a lot of misconception around what "Conversion Rate Optimization" is. Changing your button color is NOT a proper "CRO" test... and in this episode, Ethan Bence from 4080 Mar…

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TEA 115: How & Why We Blacklist A**Holes From Ever Buying From Us 35:49

9M ago35:49

35:49

"The customer is always right." - Everyone Who's Never Run a Business Trolls, fraudsters, and a-hole customers suck the life out of your and your team like a vacuum at a confetti party. If you've been in business for a minute, then you know what I'm talking about. Customers get a choice. But so do YOU. In this episode, I'll share: WHY We Blacklist …

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TEA 114: How Nicole's Subscription Box Does $500k/Mo With Only Ads & Email 17:57

9M ago17:57

17:57

(This episode is a re-run that originally aired on February 28, 2022.) Two of the most powerful and predictable marketing strategies you need are paid advertising and email marketing. Inspired by a client of ours who generates $500k+ per month from these two marketing mediums, I break down 3 steps in this episode that will help you begin leveraging…

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TEA 113: Stop Trying To "Scale" All The Time 19:55

9M ago19:55

19:55

The word "scale" gets used so much that I think it's wise to take a step back and think through what it looks like in REAL life terms for most businesses who aren't the "wild success stories." Don't ask HOW to scale, but WHEN to scale. Because sometimes, it's best to do the brutal, boring work that's required to set a stronger foundation for those …

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TEA 112: The State Of Facebook Advertising 2024 1:05:12

9M ago1:05:12

1:05:12

What's working right NOW with Facebook Ads? We get this question a lot. But, unfortunately, the answer to that questions is always moving. So... in this episode, I brought on Dylan (our producer & paid media buyer at The Ecommerce Alley) to dive deep into some of the most-asked questions we get, as well as share insights as to what trends we see be…

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TEA 111: How Much Should You Spend To Get A New Customer? 20:22

9M ago20:22

20:22

(This episode is a re-run that originally aired on October 2, 2023.) If you walked into Shark Tank, there are three pretty common questions you'd get asked. Most people know the answer to TWO of them: what are your sales? What is your profit? But most can't answer: what's the cost to acquire a customer? In the marketing world, the acronym for this …

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TEA 110: The First 5 People You Should Hire 24:34

9M ago24:34

24:34

The goal of entrepreneurship is to be able to buy back your time. That's probably part of the reason you started your business -- to create financial freedom to do what you want, but if you got that and you were a slave to your business time-wise, it probably wouldn't be enjoyable. That's why, in this episode, Josh breaks down how to determine what…

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