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Content Strategy Insights

Larry Swanson

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Conversations with content strategists from all crafts (strategy, design, engineering, operations, etc.) and backgrounds (enterprise, agencies, UX, content design, technical communication, marketing, SEO, publishing, journalism, etc.).
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Content + AI

Larry Swanson

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Content + AI has two missions: to demystify the family of technologies and practices known as artificial intelligence and to democratize the use of AI across the span of content practice.
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Contemplify

Paul Swanson | Contemplative Shoveler

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The Contemplify podcast kindles the examined life for contemplatives in the world. Through artful musings & conversations with scholars, creatives, and master teachers each episode delivers a subtly intoxicating* exchange on the contemplative lifestyle with practical takeaways to emulate in daily life. Host, Paul Swanson, is a husband, father and contemplative educator at the Center for Action and Contemplation and co-host of Another Name for Every Thing with Richard Rohr**. *Contemplify is ...
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Anything Goes

Larry Swanson

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Hosts Carrie Bradstreet and Larry Barry share their views on current events. They look at the often unusual side of politics, entertainment and lifestyle choices.
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Writers of Silicon Valley

Patrick Stafford

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UX writing. Content design. Call it whatever you want, but the truth is clear: words and content are more important to good design than ever. The words, phrases, and sentences you see in a user interface don't just appear there. They are written. Carefully crafted. This podcast is about the people who write those words, who design experiences with words, and who combine the power of language and technology.
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Listen on: Apple Podcasts Spotify Do you enjoy the podcast? Please leave a review! Larry Swanson might be one of the most knowledgeable and friendly people in content design and content strategy. Every time you speak to him, he’s full of joy and passion about the craft. Not just that - he’s probably one of the most intelligent people in the industr…
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Ilse Jonker and Joyce van AaltenModern content projects get the best results when content strategy and conceptual meaning are considered together, and the results can really shine when long-time collaborators do the work.Ilse Jonker and Joyce van Aalten are independent consultants who have teamed up on many content projects over the past dozen year…
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Modern content projects get the best results when content strategy and conceptual meaning are considered together, and the results can really shine when long-time collaborators do the work. Ilse Jonker and Joyce van Aalten are independent consultants who have teamed up on many content projects over the past dozen years. Ilse focuses on content stra…
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“A powerful and important plunge into the reality of the mind and climate.” — Joan Halifax, author of Being with Dying and Standing at the Edge Susan Murphy is an Australian Zen teacher whose passionate feeling of kinship with the natural world began during her early childhood years living near the Great Barrier Reef and the Gondwanaland rainforest…
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Jeff CoyleGenerative AI tools and LLMs bring the need for a new kind of content awareness in organizations of all sizes.While some have focused on content creation, Jeff Coyle has grown and accelerated his content-marketing capabilities by leveraging the content discovery and operations improvements that AI can deliver.We talked about: his decade-l…
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Vinish GargVinish Garg takes a holistic and pragmatic view of the role of content and other crafts in digital product design, using an approach he calls "product sense."Content strategy and design are just two of many practices that contribute to the success of any digital product. All digital practitioners justifiably take pride in their individua…
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Vinish Garg takes a holistic and pragmatic view of the role of content and other crafts in digital product design, using an approach he calls "product sense." Content strategy and design are just two of many practices that contribute to the success of any digital product. All digital practitioners justifiably take pride in their individual crafts, …
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"In Touch the Earth, Drew Jackson's poetry offers a word-weary world a new language of engagement, disruption, and insight. As with all great poetry, the words are spare, but the literary images loom large, creating indelible impressions on the reader. Like echoes that reverberate long after the first sound, the poems stay with you, they dance with…
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Get US $100 off your ticket for the upcoming Button Conference! Use UXCC100 at checkout! Listen on: Apple Podcasts Spotify Do you enjoy the podcast? Please leave a review! I know, I know. A lot of AI. But I swear, the conversation in this one is really worth listening to. For so many organizations, the use of AI is dictated by the CEO, or head of p…
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Tracy Cochran is a writer, meditation teacher, and editorial director of Parabola, an acclaimed quarterly magazine that draws on the world’s cultural and wisdom traditions to explore the questions that all humans share. Her writing has appeared in The New York Times, Psychology Today, O Magazine, and New York Magazine to name a few. Her latest publ…
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Listen on: Apple Podcasts Spotify Do you enjoy the podcast? Please leave a review! Getting into content design is hard enough, but contracting roles are a different struggle altogether. While they can be lucrative (potentially depending where you live) they're also difficult to crack. But they're also a necessary struggle to understand - often the …
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The CMS landscape has evolved a lot over the past couple of decades. Recently, headless CMSs and decoupled content architectures have appeared to address the need for omnichannel content experiences. While their separation of the management of content from its presentation offers many benefits, these systems have left many users dissatisfied and di…
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Preston SoThe CMS landscape has evolved a lot over the past couple of decades. Recently, headless CMSs and decoupled content architectures have appeared to address the need for omnichannel content experiences.While their separation of the management of content from its presentation offers many benefits, these systems have left many users dissatisfi…
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Cennydd BowlesLike most designers who work in technology, Cennydd Bowles has reflected at times on the impact of his work and its ethical implications.After a couple of decades of information architecture and interaction design practice, Cennydd stepped back from his design work to explore philosophy and ethics in depth.His explorations have led hi…
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Brian D. McLaren is an author, speaker, activist, and public theologian. A former college English teacher and pastor, he is a passionate advocate for “a new kind of Christianity” – just, generous, and working with people of all faiths for the common good. He is a core faculty member and Dean of Faculty for the Center for Action and Contemplation an…
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David ConnisA crucial skill for any content practitioner is the ability to sort out complex work environments and thrive within them.David Connis shows how a systems thinking mindset can help you cope with the upheaval of AI, the messy realities of content work, and other complex design challenges.He teaches a course on systems thinking for content…
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A crucial skill for any content practitioner is the ability to sort out complex work environments and thrive within them. David Connis shows how a systems thinking mindset can help you cope with the upheaval of AI, the messy realities of content work, and other complex design challenges. He teaches a course on systems thinking for content designers…
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Sharon NiOne of the most engaging aspects of generative AI products is their conversational interfaces. This has led many content designers working on AI products to develop skills in conversation design.Sharon Ni works on both conversational AI products and script-driven chatbots in her content design role at Cisco. She has developed her conversat…
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Timi Stoop-AlcalaWhen the concept of "content" comes up it can be hard to get everyone aligned on exactly what you're talking about.At IKEA, Timi Stoop-Alcala focuses on the "what" of content via the practice of knowledge domain modeling both to deal with the complexity of content and to highlight its importance.Her knowledge-focused, human-centere…
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When the concept of "content" comes up it can be hard to get everyone aligned on exactly what you're talking about. At IKEA, Timi Stoop-Alcala focuses on the "what" of content via the practice of knowledge domain modeling both to deal with the complexity of content and to highlight its importance. Her knowledge-focused, human-centered approach has …
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Andrew SteinLike many content designers in the fall of 2022, Andrew Stein was concerned about the possible negative impact of generative AI on content and design practice. And his concern was heightened by the large number of content designers on his team.Since then, Andrew has discovered many ways to apply AI in his content design work, both in co…
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Listen on: Apple Podcasts Spotify Do you enjoy the podcast? Please leave a review! Ah, English degrees. So often the target of snide comments and "there but for..." looks. I don't think there's another academic pursuit that's used as a metaphor for uselessness quite as much. Maybe basket weaving. And yet, as content designers know, English majors c…
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Cassidy Hall is an author, award-winning filmmaker, podcaster, ordained minister in the United Church of Christ, and leading voice in contemplative spirituality. She is the cohost of the Encountering Silence podcast and the host of Contemplating Now and Queering Contemplation podcasts. Her latest book is Queering Contemplation, Finding Queerness in…
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Anna PotapovaGenerative AI creates new opportunities to create and manage content at scale. And scale is definitely required when crafting content experiences for one of the world's largest ecommerce companies.Anna Potapova is incorporating gen-AI across the span of her work at AliExpress: content creation and management, localization, personalizat…
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Hilary MarshOrganizations of all types and sizes struggle with presenting their content so that it both makes sense to readers and aligns with the organization's intentions.Hilary Marsh introduced the concept of the "digital council" to address this issue. Councils can take many forms, depending on the nature of the organization, but the intent alw…
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Organizations of all types and sizes struggle with presenting their content so that it both makes sense to readers and aligns with the organization's intentions. Hilary Marsh introduced the concept of the "digital council" to address this issue. Councils can take many forms, depending on the nature of the organization, but the intent always is to g…
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Duane ForresterSEO has always been difficult, but generative AI takes things to an entirely new level.Duane Forrester has been immersed in the search world for more than 20 years, including stints as the Product Manager for the Bing Webmaster Program and Vice President of Industry Insights at Yext, where he developed company AI strategy. He also he…
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Cruce SaundersContent is a precious business asset and should be treated as such in enterprise accounting.Cruce Saunders has been making the case for content as a financial asset for many years, arguing that much of it should be accounted for like the durable machinery that powers a factory, not like an ephemeral one-time business expense.He still …
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Content is a precious business asset and should be treated as such in enterprise accounting records. Cruce Saunders has been making the case for content as a financial asset for many years, arguing that much of it should be accounted for like the durable machinery that powers a factory, not like an ephemeral one-time business expense. He still sees…
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Listen on: Apple Podcasts Spotify Do you enjoy the podcast? Please leave a review! There's an interesting path opening up in content design: working on the actual language models underpinning this explosion of new features we're seeing. This is a new and fairly anxiety-inducing area. But as content designers, it's important that we engage and help …
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Dr. Larry Ward is a senior teacher in Buddhist Zen Master Thich Nhat Hanh's Plum Village tradition, the author of the book America's Racial Karma, and co-author with his wife, Peggy, of Love's Garden: A Guide To Mindful Relationships. Dr. Ward brings forty years of international experience in organizational change and local community renewal to his…
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Leah KraussNew AI products like Microsoft's Copilot can be powerful productivity enhancers, but if designers aren't careful they can inadvertently introduce into the product the bias and other hazards that can come with large language models.As a content designer working on Microsoft's Copilot for Sales product, Leah Krauss helps her colleagues und…
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Twenty years ago at IBM, the company's commitment to user-focused content led to the decision to develop a standard way of structuring content so that it could be used in multiple channels. Michael Priestley was uniquely positioned to lead the effort to create the corporate standard that became DITA, the Darwin Information Typing Architecture. http…
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Michael PriestleyTwenty-four years ago at IBM, the company's commitment to user-focused content led to the decision to develop a standard way of structuring content so that it could be used in multiple channels.Michael Priestley was uniquely positioned to guide the team that created the technical approach to the corporate standard that would ultima…
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David James Duncan is the author of the classic novels The River Why and The Brothers K, the story collection River Teeth, the nonfiction collection and National Book Award finalist, My Story as Told by Water, the best-selling collection of “churchless sermons," God Laughs & Plays. And lest we forget his latest, and what some have called his magnum…
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As the founder of the long-standing LavaCon conference and the principal at a technical content staffing agency, Jack Molisani gets a deeply informed view of the world of technical communication. While he sees the opportunities that generative AI presents, he raises several concerns for technical content strategy practitioners, among them the inacc…
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