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Audio Branding

Jodi Krangle

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Keeping a consistent sound in how you present your company really is the "hidden gem" of marketing. But audio or sonic branding influences us in many different ways and in many different places within our lives. Education is key! I'll be exploring that here, both with my own observations and by interviewing knowledgeable professionals in the field of advertising, marketing, music and science.
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Join conversations about marketing, business, and life-in-between with Janice Hostager and a variety of world-class entrepreneurs! We will fill you with step-by-step training, marketing strategy, and life experiences from where life and business intersect. We'd love to have you join the fun!
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You want to start a podcast, but you’re unsure where to start. You need advice on how to grow or monetize your show, and stop being so scared that it won’t work! I can help by showing you what mistakes NOT TO MAKE and much more. Subscribe to the show and soak in the 18+ years of podcasting experience from Podcaster Hall of Fame Inductee Dave Jackson.
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Social Media News Live keeps you up-to-date on what's happening in the world of social media! We discuss the latest social media tools, tips, and tactics with industry experts, innovators, creators, and storytellers. We broadcast live so YOU can ask the questions that matter most to you and your business.
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Audio Leads

Rumble Studio

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Audio is quickly taking the marketing world by storm. Branded podcasts, social audio, microcasts and more. However, finding the right audio marketing strategy to grow your business can be a challenge. Listen to our conversations with brands and experts, as we explore the best strategies, tools and techniques for using audio to grow our business, and yours. Brought to you by Rumble Studio.
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Beyond the Microphone is a podcast about podcasters and the stories of how their shows came together, grew, and what they discovered along the way. Whether you got into podcasting out of a personal passion or you're using podcasting to monetize your business, the shared experience of creating your podcast concept, planning your launch, and working to grow your podcast is something we can all relate to as podcasters. Listen in and discover the stories behind the podcasts, find out from experi ...
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Ever wonder how a brand's voice can make or break its image? Today, we're diving into a literal take on "brand voice" and revealing the secrets of voice actor Jodi Krangle. She masters the feel and sound of a brand, transforming words into captivating voiceovers that connect audiences to the brands. Jodi is an accomplished voice actor whose voice h…
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Ever thought about hitting the reset button? We sure have! Join Jeff Sieh and Conor Brown as they reflect on what they’d do differently if they had to start their business from scratch. From avoiding rookie mistakes to smarter strategies, this episode is packed with wisdom earned the hard way. Jeff and Conor dive into the top 10 things they’d chang…
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“AI, at least right now, is really adept at iteration, but not so adept at innovation. So I think it’s really good at augmenting the creative process, yeah, inspiring, but not necessarily great at coming up with something with all the nuances that, again, at a subconscious level, we might pick up on.” -- Steve Keller This episode is the second half…
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Unlock the secrets to building a strong brand identity that’s more than just logos and looks. Join me as I walk you through the key elements that create a powerful brand. We’ll talk about visual and emotional components, the importance of recognition, trust, and connecting with your audience. I’ll share insights from my experience at my design agen…
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Value for Value or (podcasting 2.0) is NOT just about streaming Satoshi's (a very small amount of bitcoin). Today, we will discuss asking for support and what tools fit best for your situation. I may earn a small commission for some of these as I participate in their affiliate program. This costs you nothing and supports the show. Got Feedback On T…
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“We should be hearing diverse voices. As I like to say, if the only time we’re hearing voices of color is in advertising to those segments, then we’ve not just segmented those voices, we’ve actually segregated them. So let’s lean into sonic diversity. You’ll create better representation and a better relationship for your brands with those communiti…
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Unlock the secrets to building your small business's online presence with our latest episode featuring SEO expert Nadin Thomson. Nadin breaks down SEO and compares it to following a recipe! She explains how focusing on quality content and customer questions can set you apart from the competition. She also brings in the wisdom of Marcus Sheridan's "…
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Today I reflect on my trip to Washington DC to Podcast Movement 2024. We talk about the gear, some presentations, some things that could only happen at Podcast Movement in DC, and why there wasn't any carpet. I used the Rode Interview Pro Portable Microphone to record some interviews in the very noisy vendor hall. With this in mind, I thought I'd t…
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“For all of us, we are gaining our trust, our stability, our hope, our aspirations, our inspirations, all come to us through the medium of sound. Video is important, right? But FDR was able to keep a country from going mad on the brink of fear and concern and anxiety by fireside chats over the radio during the war. And we still look to our presiden…
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JP Hightek, a live video and global branding expert, shares his journey from traditional media to building a thriving brand with live video while sharing practical strategies that can transform your business. From branding insights to the crucial role of community in live streaming, JP offers a masterclass on how to leverage live video to engage au…
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Unlock the secrets of video marketing with the masterful insights of Knives Monroe in this week’s episode of Weekly Marketing. Discover how Knives' remarkable journey—from finding a camera in a trash can to establishing his own video production company, Indie Darlings—can inspire your own video content strategies. Learn why video is an unparalleled…
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DISCLAIMER: Today's show contains adult content. Maybe listen to this one when the kiddies aren't around. Today, I share some insights that will explain why I spent close to $400 to fly to Atlanta for one day. Then I share some stories about some strange laws in the UK that are getting people arrested for posting memes and two words that cost a com…
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Join us for a fascinating conversation with Mike Russell, as he reveals how he’s blending the power of AI with creativity to revolutionize content creation. With over 25 years of experience in radio, podcasting, and audio and video production, Mike shares his journey of using AI tools to grow his YouTube channel Creator Magic, create engaging conte…
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“Early on in that we noticed that there are so many people in the blind and visually impaired community that are underrepresented in the respect of entertainment, both as an entertainer and as the consumer. The only products they have are descriptive videos on Netflix or something like that. And so they can’t get the exact same experience as the si…
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Are you confident your podcast content is truly resonating with your audience? Many podcasters assume their content is "fine" without digging deeper. But there's a powerful way to gain invaluable insights directly from your listeners. In this episode, I share a game-changing strategy I recently used at my new job with Podpage. By conducting one-on-…
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Eden Liu is a live streamer and podcaster who has taken the content creation world by storm. Eden shares her unique journey from podcasting to becoming an in-house creator for Camo Studio, shedding light on the evolution of her career and the strategies she employs to create engaging content. Eden’s story is a fascinating one, starting as a fan of …
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“It’s definitely an important aspect of our lives, and we can start with a small thing, just, like, when you feel that something’s odd, just pause for a second and ask yourself what exactly is off. Is it the music? Is it the feeling? Is it, is there a physical need? Like, literally just pause it for a second and ask yourself this question. And it’s…
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Ever wondered how to turn your passion and experience for your business into a successful book? It may not be out of reach as you think! Join us to learn how to publish a book with Nicole Frail, CEO of Nicole Frail Edits. Nicole shares the incredible story of how she transitioned from a job editing test prep materials to a pivotal role at Skyhorse …
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70% of podcasts are discovered via word of mouth (Jacobs Media). So if we can understand what makes someone recommend something, we can start to do that in our show. We heard words like affordable, quality, and unique. Some people recommend based on a relationship that delivers value. When you deliver something you can't get any place else. Got Fee…
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“If you play on an instrument for a while, for example, every day for a week, for example, or something like that, you will start noticing that you have your own melody that you will play over and over again. And it could be that the melody changes while your emotion changes. It can be that, just the speed of the melody will change. But basically, …
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Entrepreneurship is certain to come with a fair amount of ups and downs. Actually, who are we kidding...it's a white-knuckled roller coaster ride! Join us as we sit down with Eric Holtzclaw, a visionary Chief Strategist and Principal Partner at Liger Partners in Atlanta, GA. With nearly 30 years of experience and founder of multiple successful star…
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My last day at Libsyn was July 12th, 2024. I'm starting a new chapter in my podcasting career, and so to announce the next chapter, I thought it might be fun (and maybe inspirational? ) for newbies to see what is possible with a podcast. Last week I talked about my journey through technology. I explained that where I am now is NOT where I started a…
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Join us for an insightful conversation on the influence of sound in branding and communication with Jodi Krangle, a Toronto-based professional voice-over artist. Jodi has lent her voice to major brands like Dell, HGTV, Nespresso, and Kraft. She shares her expertise on how sound can shape brand perception and elevate business communication. Jodi del…
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“Social media, if you want to be on all of the places, it’s a best practice to have your voice be represented in those places. But, also, the content is representative for that place. People go to Instagram with an expectation, they go to YouTube with an expectation, they open up your audio podcast with an expectation of a more immersive experience…
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Ready to up your sales page copywriting game? Join me as I sit down with brilliant copywriter Lynda Cathcart, an expert in crafting compelling sales pages. Lynda unveils her proven process, highlighting the importance of focusing on the transformation your ideal customer seeks. Ever wondered how the right language can make or break your sales page?…
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I had two people ask me about the "Behind the Scenes" operations of the School of Podcasting. I was nervous about doing this episode. If you're new to the show, I normally don't talk about myself for 47 minutes. As I had two people ask similar questions, I thought I'd share information about: Where I Started (start ugly - great book) My first podca…
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This week, we’re thrilled to have the legendary Lou Mongello back with us. Lou has mastered the solopreneur journey, transforming his passion for Disney into a thriving business and now he’s sharing his secrets in his new course, “Blueprint for Solopreneur Success.” In this episode, Lou dives into what it takes to succeed as a solopreneur. From ide…
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“People either have a vision of a Utopian wonderland out there, that we’re going to create all this amazing stuff with AI, or, on the flip side, everybody thinks it’s going to be a dystopian wasteland when we start using AI, and everybody’s going to be out of work, and the robots are going to take over... And it’s very difficult to find anybody tha…
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Ready to uncover the secrets of strategic pricing and entrepreneurial resilience? Tune in for my inspiring chat with Natalie Freeman, where you'll learn how to price–and not price–your products. For creative minds grappling with pricing strategies, this episode is a goldmine. We'll take a look at some common pitfalls that many creative professional…
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Some people can "riff" off the top of their heads, while others need a script. Do whatever works for you, but when it SOUNDS LIKE YOU'RE READING, it can lose listeners. Today, I bring in Professional Voiceover Artist Jodi Krangle to give us some tips on how to sound natural. She also shares some insights on the voiceover industry and her pet peeves…
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Join us for an eye-opening chat with the dynamic Lindsay Dollinger. Lindsay has successfully balanced a full-time teaching career while growing her coaching business. She shares her journey, strategies, and actionable tips for anyone looking to turn their passion into a thriving side hustle. We explore: Balancing Act: Learn how Lindsay juggles teac…
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“Specifically as it relates to voiceover, that was, the whole industry has shifted hugely, as you know, and it has democratized the industry a huge amount, which is, you know, I appreciate. You know, some people made a lot of claims about their studio when COVID first happened, and it wasn’t true. And so they would go on to live sessions, and there…
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Today's episode is an exciting one as we introduce a brand-new show, "Podcasting Hot Seat." This fresh concept blends the best elements of the Podcast Review Show and the Podcast Rodeo Show. Our inaugural guest on Podcasting Hot Seat is the multi-talented Stephanie Graham. We will discuss her engaging podcast, "Nosy AF," her vibrant art practice, a…
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Ever wondered how to balance the thrill of globe-trotting with running a successful business? Whitney Bateson, website designer and branding expert, pulls back the curtain on her adventurous life as a digital nomad. Whitney shares her experience with the logistical challenges of working remotely from stunning locales like Colombia, Portugal, and In…
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Join us for an insightful Social Media News Live episode as we explore "Essential LinkedIn Video Tips for Every Professional" with our expert guest, Louise Brogan. During our discussion, Louise covers the importance of optimizing your LinkedIn profile, the best practices for using video, and how to create engaging content that resonates with your a…
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“There was one we did a few years ago. This was while COVID was going on and it was with Nicolas Cage. And he was such a surprising guy. I mean, we all know, kind of… He’s an unusual fella. His films run the gamut really, and stylistically and genre. But he showed up early to get the tech right. He was super chatty. I always gauge, like, how someon…
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Ready to skyrocket your business's search engine game? Tune into our latest episode featuring Doug Bradley, founder and CEO of Everest Legal Marketing. Learn crucial tips on building a well-constructed website, generating high-quality content, and harnessing the power of backlinks and visibility. Gain practical insights into why focusing on a speci…
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How to Ensure Your Podcast Guests Shine: Understanding your audience is non-negotiable when crafting an exceptional podcast. All good podcasters start by clearly identifying their audience. Are you catering to 24-year-old women or 59-year-old women? Knowing your audience is essential to producing content that resonates. This involves diligent resea…
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“People are actually tuning in from their phones or, like, listening on Spotify or whatever while they’re shopping. And they actually measured how conscious people were of what they were spending. So yeah, it’s just really fascinating. It influences us in so many ways that I don’t even think we’re conscious of.” “Oh, absolutely. I totally agree wit…
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This week, Katie Fawkes and Natalie Burnett from The VHS Club discuss the ins and outs of starting a video podcast. These dynamic duos share their journey from childhood friends to video podcasting enthusiasts, offering a candid look at the challenges and triumphs of their creative venture. Katie and Natalie kick off by recounting their initial hur…
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When your press release is published by a big news organization, it can change the trajectory of your business literally overnight. Writing a press release doesn't seem complicated, but the reality is that only 3% of press release pitches get picked up by journalists. That's why I wanted to interview PR expert Mickie Kennedy, founder of eReleases, …
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