Marketing That Gets Clicks With Melissa Stiles Gabfocus Self Storage podcast

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<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/all-about-change">All About Change</a></span>

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/all-about-change">All About Change</a></span> podcast artwork

<div class="span index">1</div> <span><a class="" data-remote="true" data-type="html" href="/series/all-about-change">All About Change</a></span> podcast artwork

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All About Change

för 21 hours sedanför 21h ago

En gång i månaden+

How do we build an inclusive world? Hear intimate and in-depth conversations with changemakers on disability rights, youth mental health advocacy, prison reform, grassroots activism, and more. First-hand stories about activism, change, and courage from people who are changing the world: from how a teen mom became the Planned Parenthood CEO, to NBA player Kevin Love on mental health in professional sports, to Beetlejuice actress Geena Davis on Hollywood’s role in women’s rights. All About Change is hosted by Jay Ruderman, whose life’s work is seeking social justice and inclusion for people with disabilities worldwide. Join Jay as he interviews iconic guests who have gone through adversity and harnessed their experiences to better the world. This show ultimately offers the message of hope that we need to keep going. All About Change is a production of the Ruderman Family Foundation. Listen and subscribe to All About Change wherever you get podcasts. https://allaboutchangepodcast.com/

Gabfocus Self Storage Podcast « »
Marketing That Gets Clicks with Melissa Stiles

för ungefär ett år sedan 1:12:05

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MP3•Episod hem

Innehåll tillhandahållet av Josh Huff, Melissa Huff, and Tommy Nguyen. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Josh Huff, Melissa Huff, and Tommy Nguyen eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Melissa Stiles from Storage Asset Management brings her expertise managing marketing for over 600 self storage locations to the group as we dive into digital marketing. What tactics work for lease up, large stores, small stores, or stable properties? When is it time to change things up? What should your budget look like? We explore social media, Google Ads, Analytics, Business Profiles, and competing with other operators in your market. Plus, we reveal the most underutilized marketing tactic in self storage.

This is a re-broadcast of the 11/21 webinar.

Guest: Melissa Stiles, Storage Asset Management

Hosts: Tommy Nguyen & Melissa Huff

Brought to you by the teams at StoragePug and Lighthouse Storage Solutions

… continue reading

133 episoder

#MBA #Business #Josh Huff #Melissa Huff #Tommy Nguyen #Selfstorage #Storage #IT Management

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Marketing That Gets Clicks with Melissa Stiles

Gabfocus Self Storage Podcast

published för ungefär ett år sedan

Dela

MP3•Episod hem

Innehåll tillhandahållet av Josh Huff, Melissa Huff, and Tommy Nguyen. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Josh Huff, Melissa Huff, and Tommy Nguyen eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Melissa Stiles from Storage Asset Management brings her expertise managing marketing for over 600 self storage locations to the group as we dive into digital marketing. What tactics work for lease up, large stores, small stores, or stable properties? When is it time to change things up? What should your budget look like? We explore social media, Google Ads, Analytics, Business Profiles, and competing with other operators in your market. Plus, we reveal the most underutilized marketing tactic in self storage.

This is a re-broadcast of the 11/21 webinar.

Guest: Melissa Stiles, Storage Asset Management

Hosts: Tommy Nguyen & Melissa Huff

Brought to you by the teams at StoragePug and Lighthouse Storage Solutions

… continue reading

133 episoder

#MBA #Business #Josh Huff #Melissa Huff #Tommy Nguyen #Selfstorage #Storage #IT Management

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Gabfocus Self Storage Podcast

Gabfocus Self Storage Podcast podcast artwork

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New Self Storage Legislation and More From the SSA Spring Show 38:19

för 5 dagar sedan38:19

38:19

Fresh off the Self Storage Association (SSA) Spring Conference & Expo in Orlando, we break down key legislative updates and share our top takeaways from the event. New and Pending Legislation – Updates on non-monetary defaults, unsigned leases, and the push to remove outdated newspaper advertising requirements Why Industry Self-Regulation Matters – The risks of government overreach, rent control legislation, and why letting the market decide is best for the industry The Power of Networking – How peer-to-peer learning and hallway conversations can be just as valuable as formal education sessions Education & Exposure – Why attending industry events is essential for staying current with trends, discovering new tools, and growing your business Trade Show Highlights – Cool finds, must-know vendors, and tips for getting the most out of the expo floor Plus, we explain why events like SSA and ISS are so valuable—and how you can find one near you using the ISS events calendar - Click here for the Inside Self Storage Events Calendar 🎧 Tune in now to stay ahead of industry changes and find out why making space in your schedule for these conferences is one of the smartest moves you can make! Hosts: Josh Huff & Melissa Huff Produced by Lighthouse Storage Solutions…

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Gabfocus Self Storage Podcast

Gabfocus Self Storage Podcast podcast artwork

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Owning Your Local Market with Stephanie Tharpe 1:13:51

för 11 dagar sedan1:13:51

1:13:51

Five years ago, Gabfest kicked off the Gabfocus webinar series to bring expert insights and real-world strategies to the self-storage industry. Now, in our 70th webinar episode, we’re diving into one of the most important topics for storage operators: How to Dominate Your Local Market. In this special episode, Tommy and Melissa sit down with industry expert Stephanie Tharpe to discuss how a strong local presence can set your facility apart from the competition. Topics covered include: Identifying Your Target Market – How to map out where your tenants are coming from and which local businesses can drive referrals Engaging with Your Community – The value of sponsoring local events, supporting charities, and partnering with businesses Grassroots Marketing Tactics – Direct mail, flyers, local events, and other effective ways to build brand recognition Referral Programs – How to structure incentives for customers and local businesses to spread the word Optimizing Your Website for Local SEO – Why local photos, keywords, and backlinks matter for conversions Converting Leads into Tenants – How to position your facility against REITs and online price wars From networking with local businesses to running promotions that actually drive results, this episode is packed with practical strategies to help you own your market and increase occupancy. Guest: Stephanie Tharpe , President, A+ Management Group Hosts: Tommy Nguyen & Melissa Huff Brought to you by the teams at StoragePug and Lighthouse Storage Solutions…

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Gabfocus Self Storage Podcast

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The Best Self Storage Software - 2025 Edition 50:09

för 21 dagar sedan50:09

50:09

With so many self-storage management software options available, how do you choose the right one for your facility? We unpack the key features and must-haves for 2025, helping you navigate the software landscape to find the best fit for your business. Online Rentals & Payments – How to streamline the tenant experience with electronic signatures, ID collection, and insurance selection Pricing & Revenue Management – The importance of value pricing options to stay competitive in online rate wars Reports & Data Tracking – Why reports matter (even if you don’t check them daily) and how they impact occupancy, sales, and future buyers Tenant Communication Tools – Texting capabilities, chatbot integrations, and record-keeping for seamless interactions Website & SEO Integration – What to look for in a software that enhances your online presence and booking experience Gate Access & Security – Compatibility with access control systems, late-to-lien automation, and other key integrations Support & Training – What kind of support, training, and updates you should expect from your provider Choosing the right software can mean the difference between a smooth operation and daily headaches. 🎧 Listen now to our other "Best Self Storage Episode" by clicking here Hosts: Josh Huff & Melissa Huff Produced by Lighthouse Storage Solutions…

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Gabfocus Self Storage Podcast

Gabfocus Self Storage Podcast podcast artwork

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How The Market Impacts Your Rates 40:49

för 26 dagar sedan40:49

40:49

Pricing your self-storage units isn’t just about setting a number and hoping for the best—it’s about staying informed and adapting to market conditions. In this episode, we break down why keeping an eye on your local competition, regional trends, and even seasonal factors is essential for optimizing your rates and specials. Topics covered include: Market Research Tactics – How to track competitor rates using AI, rate-scraping services, or manual calls Comparing Apples to Apples – Why it's crucial to compare similar unit sizes and property types Rate Adjustments & Local Development – How new construction, economic shifts, and population changes impact pricing The Role of Specials & Discounts – When to offer promotions and when to hold firm on pricing Seasonal Pricing Factors – How college schedules, moving trends, and local events should influence your rates Whether you're using technology or old-school research methods, staying ahead of market trends ensures your pricing remains competitive and profitable. Hosts: Josh Huff & Melissa Huff Produced by Lighthouse Storage Solutions…

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Gabfocus Self Storage Podcast

Gabfocus Self Storage Podcast podcast artwork

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The Power of Self Storage Mentorship 52:00

för 5 weeks sedan52:00

52:00

A consultant shows you the path you need to walk, but a mentor walks the path with you. In a business as nuanced and unique as self storage, enlisting a mentor can be the difference between a successful business venture and one that never makes it through lease up. As the industry evolves, new investors often face overwhelming decisions about facility design, technology, and operations, while experienced operators struggle to modernize outdated systems and marketing strategies. We tackle this topic from both perspectives: Common mistakes new owners make when setting up a facility How outdated practices can hold long-time owners back The role of mentorship in navigating technology, pricing, and marketing Where to find a mentor and why expert guidance saves time and money Plus, we share a few key recommendations you don't want to miss. Hosts: Josh Huff & Melissa Huff Produced by Lighthouse Storage Solutions…

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Gabfocus Self Storage Podcast

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2025 State of the Industry with John Chang 1:10:04

för 6 weeks sedan1:10:04

1:10:04

In this rebroadcast of our February 20, 2025 webinar, John Chang from Marcus & Millichap provides an in-depth analysis of the self-storage industry's economic landscape in 2025. With inflation stabilizing, interest rates remaining high, and occupancy trends shifting, John breaks down key market forces shaping the industry and what operators should be prepared for. Topics covered include: The impact of economic uncertainty on self-storage Pricing strategies, rate wars, and competitive pressures Market saturation, construction slowdowns, and regional trends How younger tenants are changing length-of-stay patterns The growing role of technology and AI in operations and marketing Investment insights: Is now a good time to buy, sell, or expand? If you’re a self-storage owner, investor, or operator looking for expert insights into what’s ahead, this episode is packed with valuable takeaways. Guests: John Chang , Marcus & Millichap Hosts: Tommy Nguyen & Melissa Huff Brought to you by the teams at StoragePug and Lighthouse Storage Solutions…

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Gabfocus Self Storage Podcast

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Beyond the 4 Ds: Why Business Owners Need Storage with Jamie Boros 45:49

för 7 weeks sedan45:49

45:49

Self-storage isn’t just for life transitions anymore—more and more small business owners, gig workers, and entrepreneurs are using storage units to run and grow their businesses. From Etsy sellers and antique dealers to pharmaceutical reps and lawn care companies, these customers have unique needs and can be some of the longest-staying tenants. In this episode, we explore how self-storage operators can attract and serve business customers effectively. We discuss marketing strategies beyond the traditional "4Ds," including digital advertising, social media platforms like Pinterest and TikTok, and pricing models that work for business users. Joining us is Jamie Boros, Business Development Manager at StorSuite, who shares her insights on why business owners are an untapped market for self-storage and how facilities can position themselves as the perfect solution for their storage needs. Plus, we throw in a few moving and cruising recommendations. Guest: Jamie Boros from StorSuite Hosts: Josh Huff & Melissa Huff Produced by Lighthouse Storage Solutions…

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Gabfocus Self Storage Podcast

Gabfocus Self Storage Podcast podcast artwork

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Telling Your Self Storage Story 36:03

för 8 weeks sedan36:03

36:03

Today we dive into figuring out your self storage story- the characters, the plot, and the target audience. It's only after those pieces are in place that an effective story can be told, and your business is no different. But that's only half of the journey. Once you've figured out your story, you have to tell it, and often words just aren't enough. We discuss several examples of storytelling in our industry and dive into figuring out the "why" of your business. A good story will set you apart from your competition and may bring surprising results. Plus, we end with a few recommendations, including an unorthodox marketing campaign we hope someone tries. Hosts: Josh Huff & Melissa Huff Produced by Lighthouse Storage Solutions…

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Gabfocus Self Storage Podcast

Gabfocus Self Storage Podcast podcast artwork

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Self Storage SEO Part 2 50:29

för 9 weeks sedan50:29

50:29

We're back for part 2 of the self storage SEO discussion that began on last week's episode. There were so many unanswered questions that needed a response: What if you have multiple locations? Do you use 1 website, 1 Google Profile? How do you get in the Map Pack if your not already? Should my website list every single chain restaurant near my facility? When is it worthwhile to mention a landmark or other business in my content? What if people don't have Google accounts? What metrics should we prioritize to accurately measure the ROI of our SEO efforts, particularly in driving move-ins and reducing customer acquisition costs? Can you advise on how to ask customers and the frequency for reviews after rate increases have been given across multiple facilities? How do you get people to follow your Facebook page? As voice search usage increases, how can self-storage businesses adapt their SEO strategies to capture leads from queries like 'storage near me' or 'affordable storage units nearby'? For the longest time we have heavily focused on Google Ads thinking it was the primary lead driver. However are you all saying it is actually organic/SEO? How do you measure how well your website is doing compared to other facilities? Does SEO have to cost a lot? We are paying an outside company a lot of money a month to put us at top. Would it be worth it to do it ourselves to save money? Yes, we tackle all of these, plus give a few recommendations at the end for furthering your self storage education. Listen to Last Week's SEO Episode - SEO 101: How To Rent More Units Online Hosts: Josh Huff & Melissa Huff Produced by Lighthouse Storage Solutions…

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Gabfocus Self Storage Podcast

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SEO 101: How to Rent More Units Online 1:11:12

för 10 weeks sedan1:11:12

1:11:12

What is SEO, why does it matter, and how does it work for self-storage specifically? Today we tackle search engine optimization basics and discuss the impacts of the REITs, AI, and changes to expect in the coming year. Do you need to still be on page 1 of Google? What metrics should you pay attention to? Who and how do you target your ideal customer? David, the SEO expert from StoragePug, joins the webinar to answer these and many other questions to make sure you are on the right track. This is a re-broadcast of the January 23, 2025 webinar. Guests: David Austin , StoragePug Hosts: Tommy Nguyen & Melissa Huff Brought to you by the teams at StoragePug and Lighthouse Storage Solutions…

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Gabfocus Self Storage Podcast

Gabfocus Self Storage Podcast podcast artwork

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Optimizing Your Ops Manual 32:36

för 11 weeks sedan32:36

32:36

When is the last time you looked through your self storage operations manual, assuming you have one in place? Is it still fully applicable and relevant? Are you using it to train new employees or is it so out of date it just collects dust on the shelf? Today we talk best practices for optimizing your operations manual. These documents should be regularly used tools to run your business. If they aren't serving you well, we go over several ways to turn that around and make them a valuable piece of your operation. Hosts: Josh Huff & Melissa Huff Produced by Lighthouse Storage Solutions…

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Gabfocus Self Storage Podcast

Gabfocus Self Storage Podcast podcast artwork

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The More Things Change- Is it Time for TikTok, AI, and Billboards? 33:03

för 13 weeks sedan33:03

33:03

A new year is here and change is in the wind! Is it time to get into TikTok? Do you need to pivot to AI search? Maybe a billboard strategy or having a manager available 24/7 is what you need. As more and more options for doing self storage become available, what do you need to be doing as a business owner or operator? As with most things, the more things change, the more they stay the same. Self storage has been around for a while, and the basics are still the basics. Yes, there are more options, but the core of what we do isn't changing at all. Join us as we kick off 2025, leaning into what works and keeping an eye on what's coming. Listen to the SMART Goals Episode from 2022 Hosts: Josh Huff & Melissa Huff Produced by Lighthouse Storage Solutions…

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Gabfocus Self Storage Podcast

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Legal Chat Episode 4 with Carlos Kaslow and Scott Zucker 34:02

för 14 weeks sedan34:02

34:02

Welcome to Episode 4 of Legal Chat. This virtual "Power Hour" covers a variety of topics and questions sent in from self storage owners and operators around the country. Today it's all about costs, data protection, and un-signed leases. Is it okay to pass along costs to your tenants? How long should you hold on to your tenants information once they vacate their unit? What if your tenants refuse to sign a new or updated lease? Carlos and Scott tackle these topics on this quarter's episode. You can watch this episode over on the YouTube channel- Watch Episode 4 on YouTube Make sure to subscribe to watch future episodes. Hosts: Carlos Kaslow & Scott Zucker with the Self Storage Legal Network Brought to you by Lighthouse Storage Solutions…

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Gabfocus Self Storage Podcast

Gabfocus Self Storage Podcast podcast artwork

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Lessons Learned in 2024 1:18:01

för 14 weeks sedan1:18:01

1:18:01

"The sky is not the limit, demand is the limit for what we can do in self storage." This is just one of the nuggest from our end of the year review. What was your toughest challenge this year? What are the weaknesses you identified in your business? What worked? What didn't? What trends are you expecting in 2025 for self storage? We look back on 2024 and peak ahead at 2025 with our special owner, operator, and broker guests who join Tommy and Melissa on our final webinar episode of the year. This is a re-broadcast of the 12/19 webinar. Guests: Matthew Roberts ( Southern Storage ), Alexis Ducharme ( Stop-N-Go Storage Management ), and Jane Sauls ( Sauls Storage Group ) Hosts: Tommy Nguyen & Melissa Huff Brought to you by the teams at StoragePug and Lighthouse Storage Solutions…

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Gabfocus Self Storage Podcast

Gabfocus Self Storage Podcast podcast artwork

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Call Centers For the Win with Sherry Miller 55:30

för 16 weeks sedan55:30

55:30

You're paying hundreds, if not thousands, of dollars to get website visitors, walk-in traffic, and phone calls to rent self storage units. But what if you're not there to answer the phone? Too many voicemails and missed calls turn into missed opportunities if you aren't connecting with customers in the moment. But is a call center the right solution? Sherry Miller from XPS Solutions joins us as we talk tackle these questions and more: Are call centers essential for running a self storage business? What services should a good call center provide? Do domestic vs international agents make a difference? What are red flags to keep in mind when choosing a provider? Plus, we have several great recommendations and another Christmas bonus track at the end. Guest: Sherry Miller , XPS Solutions Hosts: Josh Huff & Melissa Huff Produced by Lighthouse Storage Solutions…

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