'Story Story Night' Returns For 15th Season Idaho Matters podcast

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How Anthropologie gets omnichannel right (and what to learn) 27:29

för 18 hours sedan27:29

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

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'Story Story Night' returns for 15th season

för ungefär ett år sedan 7:26

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Innehåll tillhandahållet av Boise State Public Radio. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Boise State Public Radio eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

A wooden chess board.

(Darren McEvilly / Flickr)

This month, Story Story Night is back for their 15th season, and it will be full of strategy.

In the game of chess, much like in life, it’s important to know when to make a move and when to be patient. Which is something that this year’s storytellers are experts at.

Jodi Eichelberger, artistic director of Story Story Night, joined Idaho Matters to talk more about this flagship season.

… continue reading

4767 episoder

#News #Boise State #Boise State Public Radio #Politics #News Talk

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'Story Story Night' returns for 15th season

16 subscribers

published för ungefär ett år sedan

Dela

MP3•Episod hem

Innehåll tillhandahållet av Boise State Public Radio. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Boise State Public Radio eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

A wooden chess board.

(Darren McEvilly / Flickr)

This month, Story Story Night is back for their 15th season, and it will be full of strategy.

In the game of chess, much like in life, it’s important to know when to make a move and when to be patient. Which is something that this year’s storytellers are experts at.

Jodi Eichelberger, artistic director of Story Story Night, joined Idaho Matters to talk more about this flagship season.

… continue reading

4767 episoder

#News #Boise State #Boise State Public Radio #Politics #News Talk

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Hells Canyon National Recreation Area celebrates 50 years 20:03

för 5 hours sedan20:03

20:03

This year Idaho is looking back at one of the state's natural wonders as they celebrate 50 years of beauty and collaboration.

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Idaho Matters Reporter Roundtable: March 28, 2025 33:48

för 3 dagar sedan33:48

33:48

It’s Friday, which means it's time for our Reporter Roundtable when Idaho Matters gets you up to date on all the news that made headlines this past week.

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Now that spring has officially arrived, so have lots of new spots to eat!

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för 4 dagar sedan10:40

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In recent decades, wildfires have gotten larger and more intense. But new research looking at centuries of wildfires shows that, today’s blazes pale in comparison.

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History has been shaped by many, from activists to scientists to politicians. However, not all who have contributed have been recognized, particularly those who are women.

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What to Watch: A new series, a new movie and Conan O'Brien (again) 20:00

för 4 dagar sedan20:00

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A brand new streaming service is getting rave reviews, there's a series looking back at historical villains and we're tipping our hats to Conan O'Brien.

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Idaho Matters Doctor Roundtable: March 26, 2025 24:49

för 5 dagar sedan24:49

24:49

There’s a new study looking at which diet will help you live longer, tuberculosis in India is on the rise and a recent story says that getting bit by a tick could make you allergic to red meat.

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How one collaborative is addressing Idaho's top health priorities 11:50

för 5 dagar sedan11:50

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Western Idaho Community Health Collaborative , or WICHC for short, has an action plan to try to

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'Art for a Cause' returns for it's third year 6:41

för 5 dagar sedan6:41

6:41

Thursday night, Idaho Art Gallery will be giving back with their third annual "Art for a Cause" charity event.

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Ada County faces forensic pathologists shortage 14:33

för 6 dagar sedan14:33

14:33

The Ada County Coroner’s Office is home to the only forensic pathologists in the state.

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Stories of resilience: Nonprofit raises awareness of domestic abuse 9:28

för 6 dagar sedan9:28

9:28

Each year, during the month of April, communities come together to raise awareness around issues of domestic violence and sexual assault.

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'PS: I Hate You:' An author interview with Lauren Connolly 14:07

för 6 dagar sedan14:07

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Idaho Matters sits down with author Lauren Connolly to talk about her latest novel, a story of love, loss and second chances.

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New law alters Medicaid Expansion program 17:50

för 7 dagar sedan17:50

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Last Wednesday, Gov. Brad Little signed House Bill 345 into law, making sweeping changes to Idaho's voter-approved Medicaid Expansion.

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'The Paris Express:' An author interview with Emma Donoghue 9:48

för 7 dagar sedan9:48

9:48

In 1895, a passenger train in France was running late, so the driver put on some extra speed to make up lost time, resulting in an infamous disaster.

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Idaho Matters Reporter Roundtable: March 21, 2025 30:41

för 10 dagar sedan30:41

30:41

It’s Friday, which means it's time for our Reporter Roundtable when Idaho Matters gets you up to date on all the news that made headlines this past week.

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