Free Zone

CPG Insiders

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Innehåll tillhandahållet av Mark Young and Justin Girouard. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Mark Young and Justin Girouard eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Biscuits & Jam

1
Biscuits & Jam Returns on March 4th for Season 6 with The War & Treaty! 1:42

för 7 dagar sedan1:42

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1:42

Join us for the launch of Season 6 of Biscuits & Jam on Tuesday, March 4th, 2025 with The War and Treaty’s Michael and Tanya Trotter. Learn more about your ad choices. Visit podcastchoices.com/adchoices

för ungefär ett år sedan 50:54

MP3•Episod hem

On today’s episode of CPG Insiders, Mark + Justin explore the concept of the "Free Zone”, where brands can escape competition by creating unique value. They discuss how consumer brands can find untapped market spaces and leverage collaboration to elevate their industries. With examples ranging from beauty to beverages, they dive into how brands can distinguish themselves by aligning authentically with their customers and finding new ways to create impact. Learn how to navigate your brand towards a sustainable competitive advantage!

92 episoder

#Business #Marketing #Mark Young #Justin Girouard #SEM #Advertizing #CPG

Free Zone

CPG Insiders

published för ungefär ett år sedan

Dela

MP3•Episod hem

92 episoder

#Business #Marketing #Mark Young #Justin Girouard #SEM #Advertizing #CPG

Alla avsnitt

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Beyond the Sale: Why Purpose Driven Brands Win 1:17:34

för 14 dagar sedan1:17:34

1:17:34

In today’s episode of CPG Insiders, Justin is joined by J+H’s Creative Director, Paul, to dive into a growing industry trend—brands searching for deeper purpose beyond selling products. With consumers increasingly making purchasing decisions based on alignment with their values, businesses can no longer rely on surface-level messaging or marketing gimmicks. Learn why understanding your brand’s identity is critical, how it shapes long-term success, and what happens when companies skip this foundational work. Gain insights into the real impact of purpose-driven branding, why authenticity isn’t optional anymore, and how failing to define your customer can leave you lost in the noise.…

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Build Your Life's Operating System: Clarity, Focus + Purpose 55:09

för 28 dagar sedan55:09

55:09

In today’s episode of CPG Insiders, Mark +Justin are joined by Coach Bob Shenefelt to talk about cutting through the noise—both in business and in life. Visionaries and entrepreneurs are constantly bombarded with distractions, making it easy to feel scattered and stuck. Coach Bob, author of Unscatter the Chatter, shares his insights on how to break free from mental clutter, focus on what truly matters, and build a life and business with clarity and purpose. Learn why willpower alone won’t drive real change, how structure actually fuels creativity, and why understanding your North Star is critical for long-term success. From managing internal chatter to creating an environment that supports growth, this conversation unpacks the mindset shifts that lead to real progress.…

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CPG Survival Guide to the Trump Administration 47:52

för 6 weeks sedan47:52

47:52

In today's epsidoe of CPG Insiders, Mark + Justin discuss the major shifts coming to the CPG industry in 2025. With a new administration bringing regulatory changes and a push for healthier food options, brands must be prepared to adapt. They cover everything from new health-focused policies to evolving retail strategies and the rising influence of Amazon-style advertising models. Learn how changes like ingredient bans, price shifts, and evolving consumer preferences will impact your brand—and what you can do to stay ahead. Whether it's navigating new regulations or optimizing your retail partnerships, this episode is packed with actionable insights to help brands thrive in an ever-changing landscape.…

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Empathy and Understanding In Business - w/ Chris Voss 1:13:13

för 9 weeks sedan1:13:13

1:13:13

In this episode of CPG Insiders , Mark + Justin are joined by negotiation expert Chris Voss, former FBI hostage negotiator and author of Never Split the Difference , to discuss his new book Empathy and Understanding In Business . Together, they dive into the art of negotiation, exploring how empathy, trust-building, and collaboration can transform your business strategy. Learn why understanding the other party’s perspective is critical, how to create long-term vendor relationships, and why prioritizing collaboration over compromise is essential. Chris Voss brings his unique expertise to the CPG world, offering actionable insights to help brands win in high-stakes negotiations.…

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How to Create an Advertising Budget for Growth 44:25

för 15 weeks sedan44:25

44:25

In this episode of CPG Insiders, Mark + Justin discuss why your advertising budget for 2024 won't cut it for 2025. They explore the impact of media inflation, the necessity of evolving your marketing strategy based on future goals rather than past performance, and the importance of understanding your brand's replenishment cycle. Dive into their conversation on the complexities of CPG advertising, how to effectively plan for growth, and why maintaining last year’s budget could hinder your success. This episode is packed with insights to help brands stay ahead and thrive in an ever-changing market.…

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Are You Playing to Win or Just Not to Lose? 43:29

för 17 weeks sedan43:29

43:29

In today’s episode of CPG Insiders, Mark, riding solo, dives into the critical mindset of “playing to win” versus “playing not to lose.” Drawing from his personal racing experiences and entrepreneurial insights, he explores how this shift in perspective can make or break success in consumer packaged goods. Learn the risks involved in retail entry, the power of brand awareness, and the importance of proving your product in the marketplace. For entrepreneurs looking to thrive, this episode reinforces why bold actions and calculated risks are essential for growth.…

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The Secret to Getting Your Product on Shelves (and Keeping It There) 55:16

för 19 weeks sedan55:16

55:16

On today’s episode of CPG Insiders, Mark + Justin are joined by frequent guest and veteran CPG expert David Biernbaum to discuss the do's and don'ts of preparing for ECRM meetings and the critical importance of a solid marketing plan. They dive into how retailers evaluate new products, and common mistakes to avoid, and how to ensure your product gets and stays on the shelf. Learn how ECRM can be a game-changer for brands that are ready to present themselves professionally and effectively.…

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Free Zone 50:54

för 21 weeks sedan50:54

50:54

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Navigating the Election Storm: What CPG Brands Need to Know 47:51

för 23 weeks sedan47:51

47:51

On today’s episode of CPG Insiders, Mark + Justin dive into the intersection of business and politics, with the upcoming U.S. presidential election looming large. They discuss how consumer brands must navigate the chaotic political climate, exploring how marketing strategies and consumer behavior shift during election season. From the rising cost of goods to political alliances and the potential implications for your business, learn insights on how brands can prepare for the uncertainty ahead. Don’t miss this crucial episode on steering your brand through turbulent times.…

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The Secret to Smart Scaling: Leverage CFO Expertise on a Budget 46:16

för 25 weeks sedan46:16

46:16

In today's episode of CPG Insiders, Mark dives into the importance of assembling the right team, particularly focusing on the value of a fractional CFO for growing businesses. Joined by Paul Harrison, a seasoned fractional CFO with extensive experience in the consumer packaged goods industry, they discuss the critical role a CFO plays in managing finances, predicting cash flow needs, and avoiding costly mistakes. Tune in to learn insights on how a fractional CFO can provide the expertise of a full-time CFO without the full-time cost, making it an ideal solution for startups and mid-sized companies. Bio: Paul Harrison is a seasoned fractional CFO with over 15 years of financial and operational experience, specializing in supporting high-growth companies. His expertise spans working with major retailers like Whole Foods, Trader Joe's, Walmart, Costco, Kroger, Aldi, Home Depot, and Amazon. Paul has successfully created financial models for profitable product launches and secured financing from lenders and investors. His leadership experience includes roles at Krispy Kreme Doughnuts and Lucy's, where he led teams across FP&A, accounting, finance, HR, IT, and risk management. Paul holds an MBA from the University of Virginia's Darden School and a BA from Emory & Henry College, and he is a Certified Public Accountant (inactive). In addition to his professional achievements, Paul has served as a board member and finance committee chair for HabitatForsyth, a Habitat for Humanity affiliate. Outside of work, he is an avid runner and triathlon participant who enjoys the outdoors. LinkedIn: https://www.linkedin.com/in/paul-harrison-2957b21/…

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Is Your Amazon Strategy Up to Date? Don’t Miss These Key Tactics 50:43

för 28 weeks sedan50:43

50:43

In today’s episode of CPG Insiders, Mark is joined by Drew Littlejohns, co-founder of VH Nutrition and an expert in the Amazon landscape, to dive into the often-overlooked challenges of building a successful Amazon business. This conversation explores the complexities of navigating Amazon's ever-evolving platform, the impact of AI on search algorithms, and the steps brands must take to protect their presence online. Learn insider strategies, including the importance of tightly managing your Amazon listings, handling rogue resellers, and the hidden costs of staying competitive on the platform. This episode is a must-listen for anyone selling on Amazon who wants to ensure they’re maximizing their success while avoiding the platform's pitfalls. Bio: Drew Littlejohns is the CEO and Co-Founder of VH Nutrition, a company that has sold over $60 million worth of products on Amazon, Walmart, and Shopify. Starting from humble beginnings in basements and garages, Drew and his partner grew the business into a multi-seven-figure operation with a GMP-certified facility, FDA registration, and a spot in the top 1% of third-party Amazon sellers. Beyond eCommerce, Drew is an adventurer who has climbed all 58 of Colorado's 14,000-foot peaks and is pursuing a PhD in Philosophy from Kairos University. With over 14 years of Amazon experience, Drew now runs AMZFixer.com, a consulting and brand management agency helping businesses navigate the complexities of selling on Amazon. You can connect with Drew at: Email: Drew.littlejohns@gmail.com Website: AMZFixer.com…

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Is Your Brand at Risk? Learn to Identify and Prevent Counterfeit Goods 42:52

för 30 weeks sedan42:52

42:52

In today’s episode of CPG Insiders, Mark is joined by award-winning entrepreneur Justin Floyd to address a growing concern in the industry: counterfeiting. Mark + Justin discuss the alarming rise of counterfeit products and the impact on both consumers and legitimate brands. Learn how AI and advanced technology can help combat this issue and protect supply chains with real-world examples, highlighting the significant economic implications and the importance of maintaining product integrity. About Justin Floyd Justin Floyd is an award-winning entrepreneur with a 25-year track record of founding and investing in pioneering technology companies solving the world’s biggest economic and social challenges. He founded RedCloud to address fundamental issues with the global supply of consumer goods that prevent brands, distributors and retailers in fast-growth economies from trading efficiently, transparently and cost-effectively with one another. Floyd’s previous experience includes founding and running cloud intelligence company Vecta and co-founding transatlantic fintech company CC. He is twice a regional Ernst and Young Entrepreneur of the Year finalist, four times a Red Herring 100 winner, a Finalist Codie award winner, and a Fast Track 100 finalist.…

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How to Drive Consumer Behavior: Insights from Today’s Top Entrepreneurs 55:56

för 31 weeks sedan55:56

55:56

In today’s episode of CPG Insiders, Mark is joined by entrepreneurial giants Dan Sullivan, Joe Polish, and Dean Jackson. They explore effective marketing strategies, drawing on decades of experience. The group shares transformative ideas that have propelled their careers, focusing on how small businesses can apply psychological principles to influence consumer behavior and the importance of consistent relationship-building. This episode provides firsthand experiences and actionable insights from top minds in marketing and entrepreneurship. Tune in for valuable knowledge to enhance your marketing and business growth strategies.…

1
How SKU Rationalization Impacts Your Brand 34:26

för 34 weeks sedan34:26

34:26

In today’s episode of CPG Insiders, Mark + Justin are joined by friend and frequent guest David Biernbaum to discuss SKU rationalization in retail. They dive into how retailers streamline their product offerings to boost efficiency and profitability, especially during economic downturns. The conversation covers the impact on both large and small brands, emphasizing the importance of maintaining unique products to attract loyal customers. Learn practical advice for challenger brands trying navigate SKU rationalization and effectively collaborate with retailers. Tune in for expert insights and strategies to help your brand thrive.…

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Creating Authentic Connections with Your Brand 50:19

för 36 weeks sedan50:19

50:19

In today's episode of CPG Insiders, Justin + Paul continue their exploration of the organizing idea, shifting focus to the essential first step: understanding your brand identity. Building on their previous discussion, they dive into why knowing who you are and why you exist is crucial for creating authentic connections with your audience. Learn practical insights and strategies for uncovering your brand’s true purpose, ensuring your messaging aligns and resonates with your target market.…

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