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112: Beyond Formality: How Breaking the Fourth Wall Can Revolutionize Your Donor Relationships
Manage episode 441538309 series 3508844
Did you catch last week’s episode on ditching formality? I'm so excited to dive a little deeper into the concept today with the idea of breaking the fourth wall and why it's so crucial, especially as we approach the critical year-end fundraising season. Breaking the fourth wall is all about ditching the formality and inviting your audience, your donors, to be a true part of the narrative.
By creating these interactive, authentic moments, you can build deeper, more lasting relationships, not just transactional interactions. You’ll hear about examples from TV, film, and businesses that have mastered this approach, showing how it earns trust, boosts organic reach, and ultimately drives higher donations and retention. You’ll learn how to identify ways you can incorporate breaking the fourth wall into your upcoming campaigns and communications, whether it's a vulnerable email, a behind-the-scenes social post, or getting your team and advocates involved. The key is taking that first step to make your donors feel truly connected to your mission. Ready?
Topics:
- What it means to break the fourth wall, which is most often seen in entertainment, but how you can apply it to your nonprofit
- How breaking the fourth wall increases authenticity, story creation, and extends your reach to build deeper relationships
- Examples from Toms, Charity Water, Patagonia, and more on how they’re breaking the fourth wall really well
- The collateral benefits (support, engagement, participation, etc.) you may experience when breaking the fourth wall
- Action steps you can take today to start the process of breaking the fourth wall
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
>> Book a Growth Strategy Call
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
FREE WEBINAR ON 1/30: REGISTER HERE
Resources:
- Purpose & Profit Club™ Coaching Program [Get on the waitlist for bonuses]
- Instagram, LinkedIn, website
- Purpose and Profit Club weekly newsletter
- Click here for our Free Guide: 10 Winning Email Subject Lines
May contain affiliate links
129 episoder
Manage episode 441538309 series 3508844
Did you catch last week’s episode on ditching formality? I'm so excited to dive a little deeper into the concept today with the idea of breaking the fourth wall and why it's so crucial, especially as we approach the critical year-end fundraising season. Breaking the fourth wall is all about ditching the formality and inviting your audience, your donors, to be a true part of the narrative.
By creating these interactive, authentic moments, you can build deeper, more lasting relationships, not just transactional interactions. You’ll hear about examples from TV, film, and businesses that have mastered this approach, showing how it earns trust, boosts organic reach, and ultimately drives higher donations and retention. You’ll learn how to identify ways you can incorporate breaking the fourth wall into your upcoming campaigns and communications, whether it's a vulnerable email, a behind-the-scenes social post, or getting your team and advocates involved. The key is taking that first step to make your donors feel truly connected to your mission. Ready?
Topics:
- What it means to break the fourth wall, which is most often seen in entertainment, but how you can apply it to your nonprofit
- How breaking the fourth wall increases authenticity, story creation, and extends your reach to build deeper relationships
- Examples from Toms, Charity Water, Patagonia, and more on how they’re breaking the fourth wall really well
- The collateral benefits (support, engagement, participation, etc.) you may experience when breaking the fourth wall
- Action steps you can take today to start the process of breaking the fourth wall
For a full list of links and resources mentioned in this episode, click here.
Connect with Christina on Instagram: @splendidconsulting
>> Book a Growth Strategy Call
Think you’ve reached out to “everyone” in your network? Out of ideas to get noticed and get funded? Generate leads for your nonprofit or social impact business: https://www.splendidcourses.com/prospect
Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here.
FREE WEBINAR ON 1/30: REGISTER HERE
Resources:
- Purpose & Profit Club™ Coaching Program [Get on the waitlist for bonuses]
- Instagram, LinkedIn, website
- Purpose and Profit Club weekly newsletter
- Click here for our Free Guide: 10 Winning Email Subject Lines
May contain affiliate links
129 episoder
Alle episoder
×1 128: Old School Fundraising Won’t Get You New School Money: What to Do Instead 45:30
1 127: Raising Major Funds Without a Social Media Audience 25:39
1 126: 10 Key Trends in Nonprofit Fundraising & Marketing for 2025 28:48
1 125: 5 Reasons Donation Plateaus Happen & How to Fix Them 25:42
1 124: 3 Questions Every Donor Asks Before They Give 24:27
1 123: Grassroots Giving: Women & Collective Philanthropy with Catherine Curry-Williams & Dr. Theresa Ashby 48:12
1 122: Go All In: How Improv Transformed My Fundraising Mindset 25:09
1 121: Win Giving Tuesday: 10 Ways to Create Record Breaking Campaigns 26:56
1 120: Building a Thriving Monthly Giving Program (and Donor Base) with Dana Snyder 36:03
1 119: Increasing Your Monthly Donors with Recurring Giving Expert, Erica Wassdorp 37:59
1 118: Recurring Giving Trends: Unlocking Sustainable Revenue for Nonprofits with Abby Jarvis 48:08
1 117: The Growing Power of Influencer Marketing in Nonprofits: Get in Before You’re Left Behind 22:03
1 116: Purpose First: Amplifying Your Impact for More Income with Floyd Jones 51:59
1 115: Courageous Conversations and Inclusive Leadership with Jenn Graham [The Investor Mindset Series] 46:27
1 114: Finding the Right Yeses: Kendra Koch on Rejection, Persistence, and Building a Neurodivergent Community [The Investor Mindset Series] 39:28
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