How We Use AI for Content and Marketing [Special Episode] (445)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

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Lagt till ten år sedan

Innehåll tillhandahållet av Joe Pulizzi & Robert Rose, Joe Pulizzi, and Robert Rose. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Joe Pulizzi & Robert Rose, Joe Pulizzi, and Robert Rose eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

Cloud Realities

1
CR093: Role of AI/Gen AI in cybersecurity with Corence Klop, Rabobank 44:18

för 11 dagar sedan44:18

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44:18

AI and Generative AI are transforming cybersecurity by enhancing threat detection and response. These technologies offer unmatched accuracy and efficiency, making them crucial for protecting sensitive data. As cyber threats evolve, integrating AI into security strategies is essential. This week, Dave, Esmee and Rob talk to Corence Klop, CISO at the Rabobank, about the expanding role of AI and Generative AI in cybersecurity, and how to begin integrating these technologies into your organization. TLDR 04:45 Rob is confused about wrong AI information for a hotel booking 08:20 Conversation with Corence 33:40 How can you identify the state of flow for your end-user in agile practices? 40:50 Going to the swimming pool and disco with your daughter Guest Corence Klop: https://www.linkedin.com/in/corenceklop/ Hosts Dave Chapman: https://www.linkedin.com/in/chapmandr/ Esmee van de Giessen: https://www.linkedin.com/in/esmeevandegiessen/ Rob Kernahan: https://www.linkedin.com/in/rob-kernahan/ Production Marcel van der Burg: https://www.linkedin.com/in/marcel-vd-burg/ Dave Chapman: https://www.linkedin.com/in/chapmandr/ Sound Ben Corbett: https://www.linkedin.com/in/ben-corbett-3b6a11135/ Louis Corbett: https://www.linkedin.com/in/louis-corbett-087250264/ ' Cloud Realities' is an original podcast from Capgemini…

för ungefär ett år sedan 57:19

MP3•Episod hem

In this special episode, Joe and Robert talk about the future of AI in marketing and how each of them use AI for both content creation and marketing ideation.

-----

This week's sponsor:

Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/

-------

Liked this show? SUBSCRIBE to this podcast on Spotify, Apple, Google and more. Catch past episodes and show notes at ThisOldMarketing.com. Catch and subscribe to our NEW show on YouTube. NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Experience Advisors.

475 episoder

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

How We Use AI for Content and Marketing [Special Episode] (445)

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

54 subscribers

published för ungefär ett år sedan

Dela

MP3•Episod hem

In this special episode, Joe and Robert talk about the future of AI in marketing and how each of them use AI for both content creation and marketing ideation.

-----

This week's sponsor:

Grow better, faster with Hubspot's all-in-one intuitive customer platform - Hubspot.com/

-------

475 episoder

Alla avsnitt

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

1
Into the Dumbery (474) 1:09:17

för 3 dagar sedan1:09:17

1:09:17

Possibly our dumbest episode yet. Joe and Robert go deep into the dumbery to try to make sense of an incredibly weird (and dumb) week. TikTok is for sale. No it's not. Maybe it is. Will we know this week? Elon Musk merges his two companies into one, creating the dumbest valuation in the history of corporate mergers. And META's AI steals a bunch of copyrighted books. Heck, they've probably already stolen this podcast. Marketing losers include vibe marketing and Hooters. Raves and commentary include Gartner and Chris Ross and how the tariffs will affect marketing spending. This week's links: Amazon Interested in TikTok TikTok Looming Deadline Elon's Merger Is Dumb META Steals Copyrighted Books Ghibli Effect Takes Over ChatGPT Hooters Bankruptcy Chris Ross from Gartner ----- This week's sponsor: Whether you are swimming in content requests, struggling to reach Gen Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now. Go to http://clickhubspot.com/marketing to download it for free. ------- Liked this show? SUBSCRIBE to this podcast on Spotify , Apple , Google and more. Catch past episodes and show notes at ThisOldMarketing.com . Catch and subscribe to our NEW show on YouTube . NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.…

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

1
The 5 Keys to Content Marketing Success [Special Episode] (473) 49:16

för 10 dagar sedan49:16

49:16

A very special episode on what makes a successful content marketer or content creator. Robert and Joe talk about what works today to successfully build and monetize an audience with these five keys. 1. For marketers, setting a clear goal up front - sales, savings or sunshine and then find a measurement tool that aligns with current corporate measurement. From the creator side, what's my goal? You exit at the beginning. 2. What's the show for your particular audience AND is it consistent AND is it (or will it be) indispensable? To the point - do I have a tilt that is unique, interesting AND attracts financial support? 3. Build audience like crazy at the start and try not to sell anything...or sell just one thing. Put 1/3 time into the content and two-thirds into promotion. 4. Considering everything, we'd lean toward a video podcast series, which takes advantage of all the social video and the cost effectiveness of podcasts. Then we'd have some kind of email deliverable, at least to get the data...but ultimately a newsletter. 5. Create THE LIST of good and bad things you do/want to do. Develop a stopping list. ----- This week's sponsor: Whether you are swimming in content requests, struggling to reach Gen Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now. Go to http://clickhubspot.com/marketing to download it for free. ------- Liked this show? SUBSCRIBE to this podcast on Spotify , Apple , Google and more. Catch past episodes and show notes at ThisOldMarketing.com . Catch and subscribe to our NEW show on YouTube . NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.…

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

1
Heading Toward Marketing Recession (472) 1:11:00

för 17 dagar sedan1:11:00

1:11:00

New data suggests that advertising growth is slowing. Overall marketing is soon to follow. Will the current political environment drive us into a marketing recession? Anthropic CEO Dario Amodei proclaims that AI will take over all coding in the next year. Robert takes offense and the boys talk about the reasons these types of proclamations are made. And is AI slop a brute force attack on the major platforms? The point? AI content is taking over YouTube, TikTok and Facebook and the platforms simply don't care. Marketing losers are Unilever and the NFL. Rants are the AI-ification of press and the killing of Voice of America. This week's links: Ad Growth Slows Anthropic CEO Predicts AI Coding Takeover AI Slop Is Non-Stop Unilever's Big Mistake Adobe and AI Agents The Death of Voice of America ----- This week's sponsor: Whether you are swimming in content requests, struggling to reach Gen Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now. Go to http://clickhubspot.com/marketing to download it for free. ------- Liked this show? SUBSCRIBE to this podcast on Spotify , Apple , Google and more. Catch past episodes and show notes at ThisOldMarketing.com . Catch and subscribe to our NEW show on YouTube . NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.…

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

1
Content Marketing M&A Starting to Heat Up (471) 1:10:08

för 24 dagar sedan1:10:08

1:10:08

The boys are back and the buys are heating up. Food-delivery startup Wonder purchased Tastemade, now boasting content creation to meal preparation to delivery all in one. Is more on the way? We think so. Spotify paid $5 billion dollars to indie creators last year. Is it better to go outside the labels than sign with a big agency? And Unilever ups their social media budget to 30 to 50 percent of total marketing budget...all for targeted local influencers. But did they forget about employees? Marketing winners and losers include Southwest Airlines and CMO tenure. Rants and raves include Substack and shadow AI. This week's links: Spotify Pays the Indies Are Big Music Labels Valuable? Wonder Acquires Tastemade Unilever Doubles Down on Influencers CMO Tenure Study Shadow AI Brands Are Launching Substacks ----- This week's sponsor: Whether you are swimming in content requests, struggling to reach Gen Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now. Go to http://clickhubspot.com/marketing to download it for free. ------- Liked this show? SUBSCRIBE to this podcast on Spotify , Apple , Google and more. Catch past episodes and show notes at ThisOldMarketing.com . Catch and subscribe to our NEW show on YouTube . NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.…

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

1
Media's Death Creates Huge Opportunity for Brands (470) 1:05:32

för 4 weeks sedan1:05:32

1:05:32

The boys are back with commentary on the death of media. It's a sad case on both political spectrum. And the opportunity in the future belongs to non-media brands. Let's see what happens. In other news, more and more creators are going full AI. How close is it to real, or does that even matter? Marketing winners and losers include Disney and Trump's Gold card. Rants and raves include travel within the US and Meta testing out agents in advertising. This week's links: The Media's Credibility Has Bottomed Creators Are Now Going Full AI Disney Starts Killing Off News Media Trump's Gold Card Meta Testing AI Agents for Business Ads ----- This week's sponsor: Whether you are swimming in content requests, struggling to reach Gez Z, or just need to do more with less - The 2025 Marketing Trend Report delivers real solutions you can use now. Go to http://clickhubspot.com/marketing to download it for free. ------- Liked this show? SUBSCRIBE to this podcast on Spotify , Apple , Google and more. Catch past episodes and show notes at ThisOldMarketing.com . Catch and subscribe to our NEW show on YouTube . NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.…

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

1
Vertical AI Content Creation Next Big B2B Boom (469) 1:11:04

för 5 weeks sedan1:11:04

1:11:04

The boys kick off the show with Dow Jones news and their AI content marketplace of 5,000 publishers. The real news? Vertical content opportunities using proprietary LLMs may ultimately steal the show for B2B content creators. Differentiation is the key coming from B2B speakers at a recent marketing event. The move from company creators to individuals is in full force. And is Substack the new Instagram for smaller creators? Winners and losers include bars in Key West, Levi's and UTC. Rants and raves include MSNBC's big shift, Jeff Bezos, X and Forrester. This week's links: Dow Jones and Content Marketplace B2BMX Speaker Highlights Is Substack the New Instagram? Levi's and Nostalgia UTC Expands Marketing Division Jeff Bezos New WaPo Moves How to Use X Advertising By Forrester ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify , Apple , Google and more. Catch past episodes and show notes at ThisOldMarketing.com . Catch and subscribe to our NEW show on YouTube . NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.…

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

1
Is Google Primed to Buy Reddit? (468) 57:42

för 6 weeks sedan57:42

57:42

Reddit announced quarterly results and the stock got hammered. Is Google's changing algorithm to blame? And, if it is, could Google be primed to acquire the 9th largest website on the planet? In other news, episodic video programs and shows are getting more opportunities for syndication. But with so many shows out there, should brands look at partnering with a creator before creating their own content? Winners and losers include Allstate and Kai Cenat. Rants and raves include the Associated Press and Major League Baseball. This week's links: Reddit's Growth Problems Create a Series Is the New Mandate AI and Allstate Kai Cenat to Launch Streaming University MLB Trying Out Robo Umpires The AP and Trump ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify , Apple , Google and more. Catch past episodes and show notes at ThisOldMarketing.com . Catch and subscribe to our NEW show on YouTube . NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.…

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

1
Super Bowl Ad Winners & Highest Ratings in History (467) 1:07:10

för 7 weeks sedan1:07:10

1:07:10

Our Super Bowl predictions were dead on, as Joe predicted an Eagles win and Robert predicted a Kendrick Lamar controversy. But more importantly, who were the advertising winners and losers? And...is the Super Bowl the last remaining moment where everyone comes together to watch television at the same time? In other news, BuzzFeed launches a social media network called BF Island. We already predict extinction. And do paywalls work? They do...sort of. Marketing winners include partnerships and ChatGPT. Rants and raves include the end of book blurbs and Welch's content marketing. ----- This week's news links: Big Ratings Win for Super Bowl Super Bowl Ad Winners BuzzFeed Launches Social Media App The Paywall Dilemma OpenAI's Super Bowl Ad Welches Content Marketing The End of Blurbs ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify , Apple , Google and more. Catch past episodes and show notes at ThisOldMarketing.com . Catch and subscribe to our NEW show on YouTube . NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.…

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

1
OpenAI's Deep Research and Super Bowl Marketing (466) 1:03:03

för 8 weeks sedan1:03:03

1:03:03

It's Super Bowl week and the boys make their predictions. Speaking of the Super Bowl, the boys talk about the ads, the value, and what a Super Bowl ad truly costs. And...will there be any winners? Robert does a comparison between OpenAI's deep research and the corresponding Google product. Which one is better and what should marketers do? Winners and losers include Nielsen and Hertz communications. Rants and raves include AMO and Trump Coin. ----- This week's news links: Super Bowl Winners Deep Research Next Big OpenAI Move Influencer Marketing Rises Cable News as We Know It Nielsen Ends Panels Trump Coin Rug Pull ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify , Apple , Google and more. Catch past episodes and show notes at ThisOldMarketing.com . Catch and subscribe to our NEW show on YouTube . NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.…

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

1
Cling, Cling, Cling...DeepSeek Strikes Back (465) 1:09:57

för 9 weeks sedan1:09:57

1:09:57

Man you cappin'. This week, DeepSeek shocks the AI industry (and the world) with its cheaper more efficient model. What comes next for the industry? The buyers line up for TikTok, but is the US Government playing favorites? And Substack is paying cash for TikTok creators to make the switch. Marketing winners include Timothee Chalamet and the TGL golf league. Rants and raves include Chris Sacca (on the Tim Ferriss pod), creating moments, and the return of Nike. ----- This week's news links: The Real DeepSeek Why Is Everyone Freaking Out Over DeepSeek? Trump, TikTok and Socialism White House In Talks with Oracle Substack Paying $20 Million The TGL Golf League Chalamet Goes Gorilla Chris Sacca on Tim Ferriss Nike's Destruction ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify , Apple , Google and more. Catch past episodes and show notes at ThisOldMarketing.com . Catch and subscribe to our NEW show on YouTube . NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.…

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

1
Will Meta Buy TikTok? (464) 1:22:00

för 10 weeks sedan1:22:00

1:22:00

The boys return with a cornucopia of news. TikTok returns (or did it?). We discuss what is really going on with the Chinese-owned app, whether a US company will buy them, and which one actually will. In other news, Instagram is throwing money at creators (but needs a real model), while META goes from moderated news to community news (but not for ads). In winners and losers, Edelman is out with their Trust Barometer, and Andrew Ross Sorkin has tomorrow's media model. In rants and raves, Anthropic's CEO predicts the future and the only good news coverage of the LA fires was local. ----- This week's news links: The TikTok Ban Update China Comments on TikTok Ownership RedNote Instagram Throws Money Meta Announces Community Notes Meta's Community Notes Don't Include Ads Edelman Trust Barometer Prof G with Andrew Ross Sorkin Inside Anthropic's AI Race ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify , Apple , Google and more. Catch past episodes and show notes at ThisOldMarketing.com . Catch and subscribe to our NEW show on YouTube . NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.…

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

1
How to Be Content Marketing Meh in 2025 (463) 34:20

för 11 weeks sedan34:20

34:20

The boys go through six different ways that content marketing professionals can be "content marketing meh" in 2025. They include: Create content on more than three platforms Create content in a highly competitive area Lean heavily into AI tools to create content Put all your influence efforts into finding external influencers and none on building internal influence Focus on making sure your tech stack is bulletproof and pour more time and effort into making things automated Brand Schmand you should really focus on lead gen…. ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify , Apple , Google and more. Catch past episodes and show notes at ThisOldMarketing.com . Catch and subscribe to our NEW show on YouTube . NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.…

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

1
How AI Bots Will Dominate the Future of Social Media (462) 1:02:03

för 12 weeks sedan1:02:03

1:02:03

META's plan to unleash AI Bots onto their social media sites is just a first step into the majority of the content we engage with being synthetic. The boys have more thoughts on this. How involved will Elon be with TikTok's future? More works are headed to the public domain, including Popeye and TinTin. Is there an opportunity for brands here? Finally, the boys discuss the fastest growing marketing roles. Winners and losers include AI-free and NFL red zone. Rants and raves include the Michael Lewis podcast and Pornhub. ----- This week's links: TikTok's CEO and Elon Talk Popeye and TinTin to Public Domain Meta's Plan to Unleash AI Bots Fastest Growing Marketing Roles Greg Isenberg's AI Predictions NFL Red Zone and Commercials Against the Rules Podcast Pornhub Blocked in South ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify , Apple , Google and more. Catch past episodes and show notes at ThisOldMarketing.com . Catch and subscribe to our NEW show on YouTube . NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.…

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

1
2025 Content Marketing Predictions [Special Episode] (461) 57:27

för 13 weeks sedan57:27

57:27

A very special This Old Marketing Predictions' episode. Not only do we cover our 2025 predictions of: Where will Bluesky Be? The Future of X X Buys Truth Social GENAI Stumbles Four (4) Trillion Dollars Companies in 2025 The 2025 Disease We All Saw Coming TikTok Will Not Be Banned The Donald Trump Presidency The Failure of Podcasts But we review our 2024 predictions as well as our NFL season-review predictions. How did we score? Listen to find out. ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify , Apple , Google and more. Catch past episodes and show notes at ThisOldMarketing.com . Catch and subscribe to our NEW show on YouTube . NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.…

This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose

1
2024 Lessons Learned [Special Episode] (460) 52:35

för 14 weeks sedan52:35

52:35

As we head into 2025, we look back on the crazy year that was 2024. What did we learn? What were the major marketing and life trends? Topics include: Going after that shiny (AI) object. Podcasts and can they even be successful anymore. Forgiveness in 2024 Forget influencers. Invest in your creators. And many more. You don't want to miss this special episode. ----- This week's sponsor: With smaller budgets and sky-high expectations — growth is feeling pretty painful right now. But HubSpot just announced more than 200 major product updates to make impossible growth feel impossibly easy. Like Breeze — a suite of new AI-powered tools that help you say goodbye to busywork and hello to better work. With HubSpot, it's never been easier to be a marketer. Create content that breaks through and campaigns that drive revenue. - Hubspot.com/marketers ------- Liked this show? SUBSCRIBE to this podcast on Spotify , Apple , Google and more. Catch past episodes and show notes at ThisOldMarketing.com . Catch and subscribe to our NEW show on YouTube . NOTE: You can get captions there. Subscribe to Joe Pulizzi's Orangeletter and get two free downloads direct from Joe. Subscribe to Robert Rose's newsletter at Seventh Bear.…

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How We Use AI for Content and Marketing [Special Episode] (445)