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The challenges and opportunities of rebranding, with Leah Glass, VP, Global Marketing at Convera
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Shameer sat down with Leah Glass, VP of Global Marketing @ Convera, to talk about how to navigate a rebrand.
Before becoming Convera, the company was part of Western Union Business Solutions, a lesser-known division dedicated to b2b payments.
Leah was first introduced to payments and fintech in her prior role at Amazon. At Convera, she leads a cross-functional marketing team that drives growth, customer engagement, and competitive differentiation.
She oversees lead generation, sales enablement, customer retention, integrated campaigns, and product marketing, ensuring alignment with business goals and customer needs.
Join them as they cover topics such as:
- The challenges and opportunities of rebranding
- Establishing a solid brand foundation
- Maintaining consistency in messaging
- The importance of having a credible website experience,
- Leveraging LinkedIn as the primary social media channel,
- Maintaining authenticity and transparency in B2B marketing.
Leah says:
“You're never going to know 100% if your messaging resonates with your audience before you go to market.”
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About the show
The FML Podcast is brought to you by Growth Gorilla. To find out how our marketing experts can boost your fintech’s growth, head to “growthgorilla.co.uk”. And make sure to search for “the fml podcast” in Apple Podcasts, Spotify, or anywhere else podcasts are found. Don’t forget to click follow to ensure you don’t miss any future episodes. On behalf of the team here at Growth Gorilla, thanks for listening.
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