Ep 357 - Crafting Authentic Brand Identities that Stand Out with Anni Valkama

Indie Game Movement - The podcast about the business and marketing of indie games.

Innehåll tillhandahållet av RenGen Media, Andrew Pappas, and Game Marketing Strategist. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av RenGen Media, Andrew Pappas, and Game Marketing Strategist eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

4M ago 55:25

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Crafting an authentic brand is crucial for indie games, especially when trying to stand out in a competitive market, but despite the need, it can be a real struggle for developers to define their positioning and know exactly what will cut through the noise. In this episode, we're going to discuss valuable insights on effective branding strategies, drawing from indie studio and publisher examples, and even explore how branding can be paried with marketing and storytelling, to help carve your niche and resonate with your audience. Episode Shownotes Link:

177 episoder

#Business #Marketing #Gamedevelopment #Gamemarketing #Indiegamemarketing #Video Games #Tech #RenGen Media #Andrew Pappas #Game Marketing Strategist #Lifestyle #Videogame