MM 154 - Scaling Your Business - CEO Focus System

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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This Is Woman's Work with Nicole Kalil

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How To Pitch Yourself (And Get A Yes) | 300 27:52

för 6 dagar sedan27:52

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We made it— 300 episodes of This Is Woman’s Work ! And we’re marking this milestone by giving you something that could seriously change the game in your business or career: the skill of pitching yourself effectively. Whether you’re dreaming of being a podcast guest, landing a speaking gig, signing a client, or just asking for what you want with confidence—you’re already pitching yourself, every day. But are you doing it well? In this milestone episode, Nicole breaks down exactly how to pitch yourself to be a podcast guest … and actually hear “yes.” With hundreds of pitches landing in her inbox each month, she shares what makes a guest stand out (or get deleted), the biggest mistakes people make, and why podcast guesting is still one of the most powerful ways to grow your reach, authority, and influence. In This Episode, We Cover: ✅ Why we all need to pitch ourselves—and how to do it without feeling gross ✅ The step-by-step process for landing guest spots on podcasts (and more) ✅ A breakdown of the 3 podcast levels: Practice, Peer, and A-List—and how to approach each ✅ The must-haves of a successful podcast pitch (including real examples) ✅ How to craft a pitch that gets read, gets remembered, and gets results Whether you’re new to pitching or want to level up your game, this episode gives you the exact strategy Nicole and her team use to land guest spots on dozens of podcasts every year. Because your voice deserves to be heard. And the world needs what only you can bring. 🎁 Get the FREE Podcast Pitch Checklist + Additional Information on your Practice Group, Peer Group, and A-List Group Strategies: https://nicolekalil.com/podcast 📥 Download The Podcast Pitch Checklist Here Related Podcast Episodes: Shameless and Strategic: How to Brag About Yourself with Tiffany Houser | 298 How To Write & Publish A Book with Michelle Savage | 279 How To Land Your TED Talk and Skyrocket Your Personal Brand with Ashley Stahl | 250 Share the Love: If you found this episode insightful, please share it with a friend, tag us on social media, and leave a review on your favorite podcast platform! 🔗 Subscribe & Review: Apple Podcasts | Spotify | Amazon Music…

för ungefär ett år sedan 5:07

MP3•Episod hem

When you don't have a system that allows you to invest focused time into growing your business, you're making the scaling impossible.
Lack of focus creates becoming distracted by:

Shiny Object Syndrome - there are always more opportunities that seem the WAY to a million dollars than you can handle. You won't be able to say YES to the right ones without the space and time to assess the best ones and strategically make decisions.
Fear of Missing Out - when you don't have a Winning Strategy and a clear plan to implement it, you don't know HOW to scale. That's why so many business owners keep running after the latest hot method of scaling, which just creates a loss of momentum and slows them down.

In today's Maggie's Moment, I share with you 3 components of the Focus System and tips on how to implement it so that you set the foundation for successfully scaling your service business.
If you'd want me to help you create tailored systems that will double your business without adding work to your schedule, book a sales call with me here - https://calendly.com/maggie-s2l/discovery-call

395 episoder

#Entrepreneur #Business #Marketing #Maggie Perotin #Women Entrepreneurs #Entrepreneurship #Online Business #Ceo Mindset #Online Marketing #Small Business #Podcasting Education #Self-Improvement #Females In Business #High Performance Habits #Business Coach #Business Owners #Your Servicebased Business

MM 154 - Scaling Your Business - CEO Focus System

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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published för ungefär ett år sedan

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MP3•Episod hem

When you don't have a system that allows you to invest focused time into growing your business, you're making the scaling impossible.
Lack of focus creates becoming distracted by:

Shiny Object Syndrome - there are always more opportunities that seem the WAY to a million dollars than you can handle. You won't be able to say YES to the right ones without the space and time to assess the best ones and strategically make decisions.
Fear of Missing Out - when you don't have a Winning Strategy and a clear plan to implement it, you don't know HOW to scale. That's why so many business owners keep running after the latest hot method of scaling, which just creates a loss of momentum and slows them down.

395 episoder

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Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 198 - The Unsexy Truth About Business Success 3:47

för 15 hours sedan3:47

3:47

Today, Maggie shares a powerful perspective on what truly drives business growth amidst the distracting political climate in Canada and the US. Key Points: • Why political drama and exciting news can pull us away from business fundamentals • The real, "boring" activities that consistently generate revenue • How habits and systems create sustainable business success Quotable: "Your business grows in the quiet moments between the excitement." Resources Mentioned: • T.O.P. CEO Framework - Maggie's signature system for sustainable business growth Connect with Maggie: • Book a Discovery Call: https://calendly.com/maggie-s2l/discovery-call • Email: maggie@stairwaytoleadership.com • Website: https://stairwaytoleadership.com #BusinessGrowth #BusinessSystems #Entrepreneurship #BusinessSuccess #SmallBusinessTips…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 197 - The Success Triangle. 3 Critical Areas Every Business Owner Must Master 26:18

för 4 dagar sedan26:18

26:18

In this value-packed episode, Maggie Perotin breaks down the three essential areas of self-development that every entrepreneur needs to focus on to achieve sustainable business growth. Discover why your business can't outgrow you and how developing these critical areas leads to faster, more sustainable success. What You'll Learn: Personal Development as a Human Entrepreneur • Mindset foundations: embracing failure, making fast decisions, and maintaining focus • Physical wellbeing: nutrition, movement, and rest for sustained energy • Spiritual growth: building faith and self-belief in entrepreneurship Business Leadership Skills • Essential CEO capabilities • How to identify and fill skill gaps • The importance of leading by example • Why confidence matters in hiring and team building Industry-Specific Expertise • Staying innovative in your field • Continuous learning strategies • Creating more value for clients through expertise Key Insights: ✦ The three crucial mindset shifts that accelerate business growth ✦ How personal development directly impacts business success ✦ Why mastering business skills is essential for scaling ✦ The connection between self-development and effective leadership 💡 Episode Quote: "Your business cannot outgrow you. Our skills allow us to be more effective, not only in decision-making and having a better perspective, but also in doing things faster." Resources Mentioned: • DREAM-PLAN-DO journal • Personal development books (reach out to Maggie for recommendations) Ready to accelerate your business growth through personal development? Visit https://Stairwaytoleadership.com to book a free consultation with Maggie.…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 197 - 3 Life-Changing Principles I Wish I Knew in My 20s 3:58

för 7 dagar sedan3:58

3:58

In Today's Maggie's Moment, Maggie Perotin shares three transformative self-development principles that could have changed the trajectory of her early career and life. These timeless insights are valuable for entrepreneurs and professionals at any stage of their journey. Key Takeaways: • Being proactive vs. reactive: Learn the power of intentional goal setting and weekly planning • Focus on controllable factors: Discover how to redirect energy from external stressors to actionable progress • Prioritize self-care: Understand why filling your own cup first is crucial for sustainable success 🎯 Action Step: Choose one principle to implement this week. Start with weekly planning, identify areas within your control, or create a self-care routine. 💡 Quote: "Your energy is finite. When you redirect it from what you can't control to what you can influence, magic happens." Ready to take your leadership journey to the next level? Visit https://stairwaytoleadership.com to learn more about working with Maggie. #BusinessGrowth #Leadership #SelfDevelopment #EntrepreneurMindset #PersonalGrowth #BusinessCoaching…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 196 - Inside the Diamond Effect Group: How We Turn Side Hustles into Sustainable 5-Figure Businesses 33:08

för 10 dagar sedan33:08

33:08

In this episode, Maggie pulls back the curtain on her signature program, the Diamond Effect Group. She shares the story behind its creation and how it helps service-based business owners create sustainable 5K+ months without burnout. Key Highlights: The origin story: How Maggie's corporate burnout led to creating a program she wished existed when starting her business Why does the program run for 12 months, and what is the strategic reasoning behind each quarter's focus The four key components that make Diamond Effect Group unique: • Personalized implementation through weekly coaching • Leadership identity development from day one • Strategic network building and win-win relationships • Recession-proof business skill building Success Stories Mentioned: Stephanie: Excel expert who built a successful business through strategic networking Paola: Event decorator who scaled her business while maintaining work-life balance Glory: Therapy practice owner who successfully expanded her team Program Structure: Quarter 1: Foundation building and fast growth Quarter 2: Marketing mastery and consistent lead generation Quarter 3: Sales optimization and systems development Quarter 4: Sustainable scaling and legacy building Investment: $2,500 for 12 months with payment options available Success Guarantee: Additional 3 months of support if needed Resources Mentioned: Website: https://www.stairwaytoleadership.com/diamond-effect-group Frameworks included: • DREAM-PLAN-DO coaching model • Time on Demand Framework • Strategic Consistency Method • Premium Pricing Formula • Client Attraction and Qualification Process • Relationship Ripple Effect Ready to transform your side hustle into a thriving business? Visit https://www.stairwaytoleadership.com/diamond-effect-group to learn more and book a free consultation with Maggie. #DiamondEffectGroup #BusinessCoaching #Entrepreneurship #SmallBusiness #BusinessGrowth…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 196 - Hidden Time Wasters: A Business Owner's Guide to Schedule Spring Cleaning 4:32

för 14 dagar sedan4:32

4:32

In this quick bonus episode, Maggie Perotin shares a powerful strategy for spring cleaning your business schedule. Learn how to identify and eliminate time-wasting activities that secretly sabotage your productivity and business growth. Key Points Covered: • Why your calendar might be as cluttered as an overstuffed closet • The 30-minute block tracking method for time audit • Three main time-clutter culprits to watch for • Real client success story: How reallocating 5 hours led to doubled consultation calls Action Steps: Track all activities in 15-minute blocks for one week Identify tasks done out of habit vs. necessity List activities that could be delegated or eliminated Align time blocks with quarterly goals Resources Mentioned: • Free Webinar: "Side Hustle Transformation Blueprint" - April 8th at 11 AM • Time on Demand Formula Quote from the Episode: "We accumulate time-wasting tasks like we collect promotional pens – they just keep multiplying when we're not looking!" Connect with Maggie: • Website: stairwaytoleadership.com • Email: maggie@stairwaytoleadership.com • Instagram: @maggie.perotin.s2l CTA: Register for the "Side Hustle Transformation Blueprint" webinar to learn how to create massive momentum in your business, even with limited hours. Perfect for entrepreneurs balancing business growth with full-time commitments.…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 195 - Balancing Business Growth & Family Life - A Balloon Artist's Journey to Building a Dream Life 29:33

för 18 dagar sedan29:33

29:33

Guest: Paola Di Fonzo, Owner of Balloonique What started with a $30 DIY balloon project during maternity leave has blossomed into Balloonique - a flourishing event decor company serving the GTA. In this episode, Paola shares her entrepreneurial journey, proving you don't have to choose between family dreams and business success. 🎈 The Journey: • Maternity leave creative project → Professional decor company • Solo creator → Team of three + company truck • Weekend installations while homeschooling during the week 💫 Key Moments We Explore: "I thought maybe in 5-10 years we could do this..." Paola reflects on how her hobby unexpectedly accelerated into a thriving business within just one year. 🔑 Business Growth Insights: • Using creativity beyond balloon art - in marketing, processes, and problem-solving • Building systems that protect family time while allowing business growth • Finding and trusting team members who share your vision ✨ Most Surprising Discovery: "Business sense is very close to common sense" - Paola shares how she transformed from doubting her business abilities to confidently leading a growing company. 💡 Biggest Takeaway: You can build a successful business that works around your life priorities - not the other way around. It's about getting creative with your systems and trusting the process. 🎯 Connect with Paola: Website: https://balloonique.ca Instagram: @ballooniqueto…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 195 - Your Limitations Aren't Limiting - They're Your Superpowers 4:10

för 22 dagar sedan4:10

4:10

In this quick bonus episode, Maggie shares her journey of turning perceived business limitations into unique advantages. Key Points: • Starting a business in your 40s can be your advantage, not a setback • How being an immigrant with an accent became a memorable brand feature • Converting introvert tendencies into authentic connection strategies • Transforming limited social media experience into a genuine approach 🔑 Key Takeaway: There's always a solution to achieving the goals you truly want and commit to. Your perceived limitations aren't stopping you—they're setting you apart in the marketplace. Want to transform your "limitations" into business advantages? Book a call with Maggie: https://www.stairwaytoleadership.com/ Follow Maggie: Instagram - https://www.instagram.com/maggie.perotin.s2l/ LinkedIn - https://www.linkedin.com/in/maggie-perotin-business-and-leadership-coach/ #BusinessGrowth #Entrepreneurship #LimitingBeliefs #BusinessSuccess #Leadership…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP 194 - Win-Win Partnerships: The Hidden Growth Strategy Most Business Owners Miss 17:23

för 25 dagar sedan17:23

17:23

In this episode of the Diamond Effect Podcast, we dive into the power of strategic relationship building in business development and sales. Learn how cultivating meaningful business relationships can create opportunities that no paid advertising can match. Key Takeaways: • The African proverb rings true: "If you want to go fast, go alone. If you want to go far, go together." • Strategic relationship building is crucial for long-term business success • Success comes from focusing on select, valuable relationships rather than trying to connect with everyone My Early Sales Story: ✦ Started in the fashion industry sales with no experience ✦ Became top salesperson within a year ✦ Success came through strategic relationship building ✦ Focus on learning client needs and providing solutions Real-World Example: • RBC Women of Influence Award nomination process • Importance of community relationships beyond clients • Value of diverse business connections Action Steps for Listeners: Identify potential strategic relationships for your business Plan how you can add value first Create a consistent touchpoint strategy Integrate relationship building into your broader business strategy 💎 Diamond Effect Insight: The magic happens when you integrate strategic relationships into your larger business growth strategy. Want to learn more about building powerful business relationships? Visit https://www.stairwaytoleadership.com/ Resources Mentioned: • Diamond Effect Group Coaching Program • RBC Women of Influence Award #BusinessRelationships #StrategicGrowth #BusinessDevelopment #DiamondEffect #SalesStrategy #NetworkingTips #BusinessSuccess…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 194 - From corporate leader to full-time coach (my story) 3:48

för 28 dagar sedan3:48

3:48

Are you doubting whether your side hustle could ever replace your corporate salary? I get it. Five years ago, I was sitting in my corporate office, wondering if my coaching business would ever be more than just a dream... Back in 2019, my reality looked like this: • Leading a high-stakes corporate team • Starting my coaching journey • Completing my MBA • Raising young school-aged children during COVID The doubt and overwhelm were real. But then everything changed when I developed: 🔑 Time on Demand Framework Instead of trying to 'find' time, I created it 🔑 DREAM-PLAN-DO Model Turned overwhelming goals into organized action steps 🔑 Business Owner First Marketing Built a client pipeline that worked with MY schedule In 2022, I made the leap to full-time coaching on MY terms. Now I help others do the same. 👉 If you're building a side hustle or thinking about monetizing your skills... Drop a comment below: 💭 What's your side hustle? 💭 Why did you start it? P.S. Want to learn more about building a successful business alongside your career? Join me for " The Side Hustle Transformation Blueprint " masterclass on April 8th at 11 AM EST, where I'll share more of my journey and reveal the exact strategies that worked for me and my clients. Secure your spot here - https://www.eventbrite.ca/e/the-side-hustle-transformation-blueprint-tickets-1244867886359…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 193 - The Art of Hair Sculpting: Building an International Brand Through Social Media with Lina Waled 27:44

för 5 weeks sedan27:44

27:44

Join Maggie Perotin as she interviews Lina Waled, an innovative haircutting specialist who transformed her career from a psychology graduate to an international hair artist and content creator. In this episode, discover how following your creative intuition can lead to unexpected success and business growth. Key Highlights: • Lina's unique journey from a psychology degree to becoming a sought-after hairstylist • How she developed her signature razor-cutting technique and "sculpted hair" concept • Strategic approach to content creation across YouTube, Instagram, and TikTok • Tips for relocating a service-based business internationally • Managing creative entrepreneurship while maintaining focus on business goals Topics Covered: [00:00:00] - Introduction and Lina's background [00:02:00] - The story behind becoming a hairstylist [00:04:00] - Developing unique razor-cutting techniques [00:08:00] - Content creation strategy across different platforms [00:12:00] - Relocating from Canada to Dubai [00:15:00] - Managing creativity and business focus [00:19:00] - The importance of business coaching and support Key Takeaways: • Different social media platforms require different approaches: YouTube: Long-form, detailed tutorials Instagram: Professional business presence and client booking TikTok: Casual, personal connection content • Success strategies for creative entrepreneurs: Brain dumping for idea management Creating systems for focus Regular journaling and planning Strategic experimentation Featured Guest: Lina Waled ( @linadoeshair ) Haircutting specialist and content creator based in Dubai, known for her innovative razor-cutting technique and viral hair content. Resources Mentioned: • Instagram: @linadoeshair • Diamond Effect Group Coaching Program Follow Lina on Instagram @linadoeshair to see her amazing hair transformations and content creation strategies in action. Join the Diamond Effect Group program like Lina did - https://www.stairwaytoleadership.com/diamond-effect-group…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 193 - Why Your Marketing Isn't Working (And How to Fix It) 4:20

för 5 weeks sedan4:20

4:20

Have you ever wondered if you're just spinning your wheels with your marketing strategies? 🤔 In this Maggie's Moment, I'm breaking down the three critical elements that determine whether a marketing strategy you picked is truly working. Learn why some business owners succeed with the exact same strategies that others claim "don't work" - and how you can be on the winning side! Save epsiode for when you need a reminder about: ✨ The right timeline for strategy evaluation ✨ Smart implementation techniques ✨ The game-changing role of expert feedback…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 192 - Time Management for Business Owners and CEO's - The 5-Step Formula to Take Control of Your Schedule 26:36

för 6 weeks sedan26:36

26:36

The Time On Demand Formula: How Successful CEOs Create More Hours in Their Day Tired of feeling overwhelmed and constantly busy? In this power-packed episode of the Diamond Effect Podcast, Maggie Perotin reveals her proven Time On Demand Formula - the exact system she used to simultaneously run a successful business, complete an EMBA, and maintain work-life balance without burnout. Key Points Covered: • Why everyone has the same 24 hours but different results • The mindset shift from "being busy" to "being in control" • The 5 components of the Time On Demand Formula • Practical strategies for eliminating time waste • How to make effective time management a habit Time Stamps: [00:00:00] - Introduction to the universal time management challenge [00:02:00] - Maggie's personal transformation story [00:04:00] - Component #1: The power of time awareness [00:07:00] - Component #2: Clarity and prioritization [00:11:00] - Component #3: Elimination and delegation strategies [00:17:00] - Component #4: Weekly planning and time blocking [00:21:00] - Component #5: Making it a sustainable habit Action Steps for Listeners: Track your time for one full week Identify and list your true priorities Start eliminating non-essential tasks Implement weekly planning sessions Practice delegation (both in business and personal life) Resources Mentioned: • Episode 167 : Five Indicators Your Small Business Team Is Underperforming • Episode 184 : Leadership Strategies for Service Business Owners • Diamond Effect Group Program • T.O.P. CEO Formula Quotable Moments: "We all have the same amount of time, 24-7-365. The difference is how we use it." "Prioritization is a decision. It's a commitment." "Nothing that we do the first time is perfect - you need patience and self-compassion." Next Steps: Ready to master your time management? Book a free consultation with Maggie here - https://stairwaytoleadership.com/ - to explore: • Diamond Effect Group Program (for new business owners) • Private coaching with T.O.P. CEO Formula (for established business owners)…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 192 - From Side Hustler to Entrepreneur CEO Mindset (My Story) 3:58

för 6 weeks sedan3:58

3:58

In this special bonus episode, Maggie shares her personal transformation story and reveals how a crucial mindset shift changed everything in her business - even before leaving her corporate career. Learn the exact moment that turned her side hustle into a thriving business and how you can make the same powerful transition. Key Points Covered: • The pivotal moment that transformed Maggie's approach to her business • Why traditional business strategies aren't always the first step to success • How embracing a CEO identity while still in corporate led to easier client acquisition • The impact of proper boundaries on business growth • The confidence-revenue connection in business development Action Steps for Listeners: Assess your current business identity - are you treating your business as a "side thing" or a CEO venture? Identify areas where you need to establish stronger boundaries to protect your business growth Review your pricing structure through the lens of a CEO List three ways you can show up more professionally in your business this week Resources Mentioned: • Free Masterclass: "The Side Hustle Transformation Blueprint" (April 8th, 11 AM EST) Quotable Moments: "The transformation started long before I handed in my resignation letter." "My confidence skyrocketed when I stopped treating my business like a 'side thing' and started thinking like a CEO." Register for the free masterclass to learn the complete Side Hustle Transformation Blueprint and start your journey from side hustler to confident CEO.…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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EP # 191 - From Excel Expert to Entrepreneur: How a Side Hustle Became a Freedom Business 28:12

för 7 weeks sedan28:12

28:12

Join Maggie Perotin in this special episode of the Diamond Effect Podcast featuring Stefanie Carroll, a successful member of the Diamond Effect coaching group. Stefanie shares her journey from being a part-time corporate employee to becoming the founder of Excelerates, a specialized spreadsheet solutions business serving clients across North America. Key Highlights: • How an accidental project sparked a successful business idea • The transition from secure employment to full-time entrepreneurship • Overcoming fears and mindset challenges in business • The importance of networking for introverted entrepreneurs • Building confidence and developing essential business skills • The role of consistency in business growth • Benefits of group coaching and community support Guest Bio: Stefanie Carroll, founder of Excelerates, is a spreadsheet solutions expert who helps businesses streamline their operations through customized Excel solutions. Based in Hamilton, Ontario, she serves clients across North America, including major accounting firms and sales organizations. Notable Quotes: "I get to play and get paid." - Stefanie Carroll "When I don't take the time for strategic planning... my business suffers." - Stefanie Carroll "The biggest reward is the freedom." - Stefanie Carroll Key Takeaways: - The importance of validating your business idea before leaving secure employment - How to transition from employee to entrepreneur mindset - Strategies for introverts to succeed in business networking - The critical role of consistency in business growth - Why professional guidance and community support matter in entrepreneurship Resources Mentioned: • Excelerates website: www.excelerates.ca • Connect with Stefanie on LinkedIn: Stefanie Carroll -https://www.linkedin.com/in/stefanie-carroll/ • Diamond Effect Group Coaching Program - https://stairwaytoleadership.com/…

Diamond Effect - Strategies to Scale Your Service Business as a Sellable Asset

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MM 191 - Beyond Peak Season: How Top Service Businesses Stay Profitable Year-Round 3:25

för 7 weeks sedan3:25

3:25

In this Maggie's Moment: • Why seasonal fluctuations don't have to mean financial uncertainty • Real examples of service-based businesses that overcame seasonal challenges • 3 actionable strategies to create consistent revenue streams Want to learn more about building a sustainable, scalable business with T .O.P. CEO Framework ? Book a discovery call with Maggie - https://stairwaytoleadership.com/:…

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MM 154 - Scaling Your Business - CEO Focus System