How to Craft Messaging that Builds Trust in Health Marketing

B2B Marketing & Copywriting

As marketers and copywriters in the wellness field, we talk a lot about the importance of building trust with your messaging. And it's never more important than within the health space. In this episode, Monica H. San Miguel, CEO of HueTrition, discusses the nuances of marketing in the health and nutrition space. She talks about the emotional aspects of food, the significance of sustainable health habits, and the art of crafting relatable content for consumers. We also touch on the challenges of lifestyle changes and the necessity for authenticity in health marketing.

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Find Monica here:

Website: https://huetrition.com/

LinkedIn https://www.linkedin.com/in/monicahs/

Instagram https://www.instagram.com/huetrition/

Facebook https://www.facebook.com/HueTrition/

YouTube https://www.youtube.com/c/HueTrition Twitter https://twitter.com/eathues

TikTok https://www.tiktok.com/eathues

Pinterest https://www.pinterest.com/Huetrition/

You can earn more about living a simple, mindful lifestyle by grabbing a copy Monica's book “HueTrition: Healthy & Colorful Eating Made Fun” on Amazon, Google Play, or Barnes & Noble. https://www.amazon.com/HueTrition-Healthy-Colorful-Eating-Made/dp/1950282783/

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For proven copywriting formulas that can't miss, check out my ebook, 15 High Converting Copywriting Formulas: https://thecopyworx.com/15-high-converting-copywriting-formulas/

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Time stamps:

A Good Copy That Connects (00:00:00)

Monica H. San Miguel's Field of Expertise (00:01:09)

The HueTrition (00:04:48)

Balancing Nutrition and Exercise (00:08:40)

Approach to Content Creation in the Nutrition Industry (00:09:51)

Positive and Actionable Messaging in Copy (00:20:48)

Enjoying Food Without Guilt (00:21:51)

The Importance of Quality Ingredients (00:24:18)

Therapeutic Effects of Baking (00:27:27)

Teaching Nutrition and Cooking Skills (00:30:05)

Authentic Marketing in Health and Wellness (00:31:10)