Deepika Bhan, President - Packaged Products at TCPL: Purpose. Values. Consumer-centricity. Growth

MVP - THE MASTERS' VOICE PODCAST - MEDIABRIEF

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Our guest on the 115th episode of MVP - The Master's Voice Podcast is Deepika Bhan, President of Packaged Foods at Tata Consumer Products Limited. She shares insights with series host Pavan R Chawla, who is also Founder-Editor of Mediabrief.com.
(READ THE COMPLETE POST ON MEDIABRIEF.COM. YOU CAN ALSO WATCH THE VODCAST ON YOUTUBE. VISIT MEDIABRIEF.COM FOR THE VIDEO AND LINKS)

Deepika walks us across her experience at Unilever and TCPL, focusing on leadership, marketing initiatives like Tata Salt's recent campaign during IPL24, and growth strategies for TCPL.
The conversation highlights trust-building with consumers, technology in marketing, and the importance of continuous learning. Deepika emphasizes values-driven leadership, community-centric practices, and the impact of culture on professional growth. Watch the Vodcast on YouTube or listen on top podcast platforms for more.
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1. Deepika Bhan, President - Packaged Products at TCPL: Purpose. Values. Consumer-centricity. Growth (00:00:00)

2. Introduction (00:00:06)

3. Campaign Objectives and Creative Process (00:09:28)

4. Reviving the Jingle and Emotional Connection (00:11:53)

5. Marketing Spend Balance: Linear vs. Digital (00:14:10)

6. Marketing Spend Ratio (00:15:35)

7. Vision for Future Growth (00:18:04)

8. Building Trust and Respect with Tata Salt (00:19:26)

9. Investment in Product Categories (00:23:33)

10. Impact of AI and Big Data in Marketing (00:26:49)

11. Importance of Talent and Happiness Measurement (00:32:11)

12. Exploring Wider Product Portfolio (00:34:54)

13. Key Traits for New Hires (00:35:27)

14. Learning and Growth at Tata Consumer Products (00:36:52)

15. Impact of Transition from HUL to Tata (00:38:43)

16. Conclusion and Thank You (00:39:37)