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Ever wonder how a brand can elegantly dance around the issue of product knock-offs while reinforcing its market dominance? Sinead Morrissey from Prohibition joins us to reveal how Olaplex's 'Ola Dupe' campaign did just that—turning the tide of imitation into a wave of authentic brand love. Sinead, who rose through the ranks from intern to senior account manager, shares her first-hand experience of this marketing masterstroke. Together, we unwrap how Olaplex sent fake duplicates to influencers, setting the stage for a grand reveal that showcased the unmatched value of their patented haircare formula. This innovative approach not only combated counterfeit culture but also amplified Olaplex's prestige in the beauty industry.
We're have a candid conversation about the art of keeping things straightforward yet profoundly impactful in creative campaigns. Sinead captivates us with a story of a slight PR blunder, reminding us that we're all human—even the pros. Don't miss this episode of Campaign Crunch, where we explore the brilliance behind Olaplex's fight against fakes and celebrate the delightful mishaps that keep the world of PR spinning.
Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth.
👉 [Book your call with Chris now] 👈
Subscribe to our Newsletter
✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips!
Follow Chris Norton:
X, TikTok, LinkedIn
Follow Will Ockenden:
LinkedIn
Follow The Show:
TikTok, YouTube
75 episoder
What topic would you like us to cover next?
Ever wonder how a brand can elegantly dance around the issue of product knock-offs while reinforcing its market dominance? Sinead Morrissey from Prohibition joins us to reveal how Olaplex's 'Ola Dupe' campaign did just that—turning the tide of imitation into a wave of authentic brand love. Sinead, who rose through the ranks from intern to senior account manager, shares her first-hand experience of this marketing masterstroke. Together, we unwrap how Olaplex sent fake duplicates to influencers, setting the stage for a grand reveal that showcased the unmatched value of their patented haircare formula. This innovative approach not only combated counterfeit culture but also amplified Olaplex's prestige in the beauty industry.
We're have a candid conversation about the art of keeping things straightforward yet profoundly impactful in creative campaigns. Sinead captivates us with a story of a slight PR blunder, reminding us that we're all human—even the pros. Don't miss this episode of Campaign Crunch, where we explore the brilliance behind Olaplex's fight against fakes and celebrate the delightful mishaps that keep the world of PR spinning.
Is your marketing strategy ready for 2025? Book a free 15-min discovery call with Chris to get tailored insights to boost your brand’s growth.
👉 [Book your call with Chris now] 👈
Subscribe to our Newsletter
✒️Don't miss a hilarious fail or event by 👉 subscribing to our newsletter here. 👈 Each week we document what we are doing in our business, we share new things we've discovered, mistakes we've made, and tons of valuable marketing tips!
Follow Chris Norton:
X, TikTok, LinkedIn
Follow Will Ockenden:
LinkedIn
Follow The Show:
TikTok, YouTube
75 episoder
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