#57: Employer Branding With Purpose – On Fostering Communal Relationships Across the Talent Lifecycle

The Changing State of Talent Acquisition

The Changing State of Talent Acquisition

Player FM - Internet Radio Done Right

Lagt till four år sedan

Innehåll tillhandahållet av Graham and Marty from Change State and Marty from Change State. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av Graham and Marty from Change State and Marty from Change State eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

State Secrets: Inside The Making Of The Electric State

1
Family Secrets: Chris Pratt & Millie Bobby Brown Share Stories From Set 22:08

för 6 dagar sedan22:08

Spela Senare

Listor

Gilla

Gillad

22:08

Host Francesca Amiker sits down with directors Joe and Anthony Russo, producer Angela Russo-Otstot, stars Millie Bobby Brown and Chris Pratt, and more to uncover how family was the key to building the emotional core of The Electric State . From the Russos’ own experiences growing up in a large Italian family to the film’s central relationship between Michelle and her robot brother Kid Cosmo, family relationships both on and off of the set were the key to bringing The Electric State to life. Listen to more from Netflix Podcasts . State Secrets: Inside the Making of The Electric State is produced by Netflix and Treefort Media.…

för ungefär ett år sedan 46:20

MP3•Episod hem

Topics include: the evolution of and current state of employer brand as an industry, reactive employer branding vs. strategic employer branding, why employer brand should “live” under HR instead of marketing, the concept of recruitment marketing as a subset of employer branding activities, transactional vs. communal relationships in marketing, post-hire employer brand touchpoints, the limits of consumer marketing when applied to employer branding, the differences between competition for talent and competition for products and services, how early career and hourly jobs can be more than transactional, the current state of the candidate experience, and why large organizations are sometimes the worst offenders in terms of offering poor candidate experiences
Susan LaMotte

CEO, exaqueo

Kapitel

1. Transforming Employment (00:00:00)

2. Evolution of Employer Brand Strategy (00:05:33)

3. Employer Branding and Relationship Marketing (00:11:38)

4. Employer Brand vs. Consumer Marketing (00:21:22)

5. Candidate Experience in Employer Branding (00:32:56)

65 episoder

#Careers #Entrepreneur #Business #Marketing #Graham and Marty from Change State #Marty from Change State #Talent Acquisition #Recruiting #Employer Branding #Startup #Human Resources #Recruitment Marketing

The Changing State of Talent Acquisition

#57: Employer Branding With Purpose – On Fostering Communal Relationships Across the Talent Lifecycle

The Changing State of Talent Acquisition

published för ungefär ett år sedan

Dela

MP3•Episod hem

CEO, exaqueo

Kapitel

1. Transforming Employment (00:00:00)

2. Evolution of Employer Brand Strategy (00:05:33)

3. Employer Branding and Relationship Marketing (00:11:38)

4. Employer Brand vs. Consumer Marketing (00:21:22)

5. Candidate Experience in Employer Branding (00:32:56)

65 episoder

ทุกตอน

The Changing State of Talent Acquisition

1
The Future of Work: How AI, Gig Economy, and Fractional Employment Are Redefining Careers 46:45

för 1 day sedan46:45

46:45

In this episode of The Changing State of Talent Acquisition , we sit down with Rishad Tobaccowala—author, speaker, and strategist with 37 years of leadership experience at Leo Burnett and Publicis Groupe—to explore the shifting dynamics of work in the age of AI and digital transformation. Rishad shares insights from his books Rethinking Work and Restoring the Soul of Business , diving into the rise of task-based employment, the growing trend of fractional roles, and how both individuals and companies must adapt. We discuss: Why the traditional full-time job is evolving into a modular, task-based system The "Company of One" mindset and how fractional employment creates flexibility for both companies and workers How companies can foster strong cultures without relying on physical office presence The six essential skills individuals need to stay relevant in the AI-driven future of work If you've ever wondered what the future of employment looks like—and how to prepare—this episode is a must-listen. Connect with Rishad Tobaccowala: Books: Rethinking Work & Restoring the Soul of Business Newsletter: rishad.substack.com Podcast: What Next?…

The Changing State of Talent Acquisition

1
#64: Rethinking Upskilling: On Building Resilient Careers in an AI-Driven World 40:37

för 16 dagar sedan40:37

40:37

In this episode of the Changing State of Talent Acquisition, hosts Graham Thornton and Martin Predd are joined by Matthew J. Daniel, Senior Principal of Talent Strategy at Guild, for a deep dive into the evolving nature of skills and career development. Matthew shares insights from his diverse background in learning, talent development, and in-house strategy, challenging the notion of a rapid "half-life" for skills and advocating for a more nuanced approach to skill-building in today’s fast-changing market. Topics include: The Durable Skillset vs. the Half-Life Myth: Rethinking the idea that all skills quickly become obsolete and emphasizing the enduring value of fundamental abilities like communication and problem-solving. Building a Skill Portfolio: How to strategically invest in skills as long-term career assets rather than viewing them as fleeting data points. AI’s Role in Upskilling: Exploring where organizations are on the Gartner hype cycle for AI and practical approaches to integrating AI into talent development without over-reliance on outdated models. Practical Strategies for Talent Development: From auditing current AI usage among employees to designing learning strategies that address both immediate needs and future capabilities. Join us for a candid conversation that bridges the gap between HR strategy and real-world application in the era of AI, and discover actionable insights to help your organization and employees stay ahead of the curve. Matthew J. Daniel, Senior Principal of Talent Strategy, Guild LinkedIn…

The Changing State of Talent Acquisition

1
#63: Workforce Risk – On Navigating Demographics, AI & the Changing American Dream 44:50

för 23 dagar sedan44:50

44:50

This week Graham and Marty sit down with Cole Napper, VP of Research and Innovation at Lightcast and host of the Directionally Correct Podcast, to dive into groundbreaking research on workforce risk. Cole draws on his extensive people analytics experience—from multinational corporations to startups—to shed light on Lightcast’s Workforce Risk Report and its roots in earlier studies like Demographic Drought and Rising Storm. Topics include: • Workforce Demographics & Skills Gap: How retiring baby boomers, a shrinking Gen Z, and declining college enrollment are fueling a critical skills mismatch that could leave 85 million jobs unfilled. • Impact of AI & Technological Change: Why AI is more about augmenting roles than replacing them, and the urgent need for upskilling and reskilling. • Industry Examples & Organizational Response: Comparing companies like Walmart and Amazon to illustrate how different business models can face vastly different workforce risks—and why proactive talent investments matter. • Reframing the American Dream: Rethinking the four-year degree as the sole path to success, and exploring how trades and skills-based hiring offer a more sustainable future. Cole Napper, VP Research & Innovation, Lightcast https://www.linkedin.com/in/colenapper/ Lightcast Risk Outlook…

The Changing State of Talent Acquisition

1
#62: The Promise of AI – Aligning Efficiency with the Candidate (and Recruiter) Experiences 43:46

för 29 dagar sedan43:46

43:46

This week we welcome David Ellis to the podcast. David started his career as a recruiter in New Zealand, before relocating to Europe to work as a talent consultant. After earning his PhD, he moved to Boston to join Korn Ferry, where he currently sits as SVP of Talent Transformation. Topics include: The future of talent acquisition, how AI can streamline processes while enriching candidate experiences, how to strike the right balance between AI and human touch, the ethical considerations when training AI, AI in high volume recruiting vs. executive recruiting, the shift towards skills-based hiring, talent acquisition roles of the future, the debate over hybrid work, the importance of critical thinking, approaches to measuring the ROI of artificial intelligence, and how AI is already empowering “wow” moments in recruiting David Ellis SVP of Talent Transformation, Korn Ferry Linked In Articles: Korn Ferry’s Talent Trends 2025: Progress Over Perfection…

The Changing State of Talent Acquisition

1
#61: State of the Industry – On The Trends That Will Shape Talent Acquisition in 2025 39:07

för 7 weeks sedan39:07

39:07

The Changing State of Talent Acquisition

1
#60: On the Frontline – How AI is Shaping the Future of High Volume Recruiting 37:51

för 44 weeks sedan37:51

37:51

#60: On the Frontline – How AI is Shaping the Future of High Volume Recruiting This week we welcome Sean Behr to the podcast. Sean is a successful entrepreneur spanning multiple industries, including e-commerce, advertising and automotive. Before joining Fountain as an investor and CEO, Sean held a number of founding and senior leadership roles at STRATIM, Adap.tv, and Shopping.com. He is also an active investor and advisor for numerous early stage companies, including Nana, AntHill, and Kinectic Eye, among others. Topics include: the unique challenges and opportunities of frontline recruiting, the limitations of applying recruiting tactics and technologies designed for corporate roles to frontline roles, how the labor market is forcing organizations to consider new approaches to frontline recruiting, technological innovation in recruiting as an agent for (and impediment to) change, the increasing demands for efficiency in HR/TA, strategy vs. technology, task-based automation vs. goal-based automation, and the iterative nature of advances in artificial intelligence Sean Behr CEO, Fountain LinkedIn…

The Changing State of Talent Acquisition

1
Change State Methods & Practices #1: Where to Start When Building an Employee Value Proposition 18:17

för 46 weeks sedan18:17

18:17

Change State is thrilled to introduce a new recurring “mini” feature on the Changing State of Talent Acquisition podcast. In “Change State Method and Practices”, we’ll periodically share practical tips, frameworks, tools, and strategies we rely on to help our clients build world-class talent brands and recruitment marketing strategies. What is Methods & Practices? We launched the podcast five years ago with a focus on education: how do we engage with, promote, and elevate the most interesting voices in our industry? This has led to fascinating conversations with nearly 60 leaders in and around the talent acquisition space. As our listener base has grown, some questions keep popping up from our fans: What is Change State, anyway? How do we help clients? How can I take a similar approach in my organization? Methods & Practices is one part of our answer. Staying true to our educational mission, these mini episodes provide a quick “behind the scenes” look at our approaches to solving common problems in the TA space. And while we love the opportunity to partner with new clients, we created these, like all of our episodes, to be helpful whether you ever become a Change State Client. Have a topic or guest suggestion? We love to hear from our fans! Shoot us an email at podcast@changestate.io Topics include: The definition of employer brand, how an employer brand differs from an employee value proposition, perception vs. reality in branding, the connection between a consumer or master brand and an employer brand, key dimensions of strong employer brands, stakeholder groups involved with an EVP project, and the top considerations when designing an employee survey.…

The Changing State of Talent Acquisition

1
#58: The Coming Storm – Interest Rates & Workforce Readiness in a Persistently Tight Labor Market 39:17

för 49 weeks sedan39:17

39:17

This week we welcome William Sims to the podcast. Before joining Lightcast as SVP of Professional Services, Williams held a number of leadership positions in talent acquisition and sales at Qualtrics, Jani-King Gulf Coast, and Career Builder, where he served as Director of Global Solutions Architects. Topics include: the current state of the labor market, the connection between the labor market and interest rates, the role of the Fed, the near and far term prognosis of the labor market, the concept of workforce readiness, Gen Z attitudes towards employment, the trend towards “quick quits”, novel approaches to talent retention, the growth and evolution of people analytics roles in senior leadership, reactive vs. proactive mindsets, how public-private partnerships are attempting to address the skills gap, and the future of universities in a world where college degrees are becoming less valuable in the labor market William Sims SVP Professional Services, Lightcast LinkedIn…

The Changing State of Talent Acquisition

1
#57: Employer Branding With Purpose – On Fostering Communal Relationships Across the Talent Lifecycle 46:20

för 51 weeks sedan46:20

46:20

This week we welcome Susan LeMotte to the podcast. Before starting exaqueo, Susan held a number of leadership positions in talent acquisition and employer branding, including as an HR consultant for Home Depot, Director of Talent Acquisition at Ritz Carlton, and Senior Director of Global Employer Branding and Marketing at Marriott. Topics include: the evolution of and current state of employer brand as an industry, reactive employer branding vs. strategic employer branding, why employer brand should “live” under HR instead of marketing, the concept of recruitment marketing as a subset of employer branding activities, transactional vs. communal relationships in marketing, post-hire employer brand touchpoints, the limits of consumer marketing when applied to employer branding, the differences between competition for talent and competition for products and services, how early career and hourly jobs can be more than transactional, the current state of the candidate experience, and why large organizations are sometimes the worst offenders in terms of offering poor candidate experiences Susan LaMotte CEO, exaqueo LinkedIn…

The Changing State of Talent Acquisition

1
#56: Employer Branding From the Top Down – How To Move Beyond Tactics and Leverage Your Employer Brand as a Strategic Asset 29:28

för 1 year sedan29:28

29:28

This week we welcome Heather Tenuto to the podcast. Before taking on her current role as CEO of The Muse Group (owners of The Muse and Fairygodboss), Heather spent her early career as a public school teacher before pivoting to a range of sales enablement and revenue growth roles, including VP of Channels at ShoreTel, VP of Sales (SMB Services) at Office Depot, and Chief Revenue Officer of Zift Solutions. Topics include: employer brand as a strategy vs. tactic, employer brand ambassadors, how to identify and activate employer brand ambassadors, the importance of incorporating regular employee feedback into employer brand management, DEI beyond gender and ethnic identity, and the value and power of introverts to an organization. Heather Tenuto CEO, The Muse Group LinkedIn…

The Changing State of Talent Acquisition

1
#55: State of the Industry – How Modern Workforce Intelligence is Shaping the Future of Work 37:30

för 1 year sedan37:30

37:30

This week we welcome Ben Zweig to the podcast. With a Ph.D. in Economics, Ben currently teaches a course on “the Future of Work” at NYU’s Stern School of Business, and serves as CEO of Revelio Labs, a workforce intelligence consultancy he founded in 2018. Topics include: economics, the basic definition of “work,” the value of viewing jobs as a bundle of work activities and people as bundles of skills, the trouble with understanding jobs as collections of skills, the difficulty of quantifying the output or profitability of individual employees, the forces shaping the future of work, the difference between workforce intelligence and talent intelligence, the variety of available external data sources, why social profiles are foundational to workforce analytics, choosing the right benchmarks vs. choosing the right metrics, and approaches to evaluating the quality of external data sources, and generative AI and the future of recruiting Ben Zweig CEO, Revelio Labs Adjunct Professor, NYU Stern School of Business LinkedIN…

The Changing State of Talent Acquisition

1
#54: Recruiter Enablement—Optimizing TA Operations Using Values-Driven Recruiting 32:35

för 1 year sedan32:35

32:35

This week we welcome Rachel Gulley to the podcast. Rachel started as a recruiter at staffing agencies before taking on a variety of recruiting operations management roles at WilsonHCG, Asurion, and FanDuel, where she currently serves as Director of Talent Acquisition Operations. Topics include: organizational culture, core values, how core values can serve as a “framework” for effective decision-making, using product-development frameworks to optimize recruiting operations, the value of iterative approaches in driving organizational alignment and buy-in, how to get “people” people to embrace data and analytics, the concept of recruiter enablement, and generative AI and the future of recruiting Rachel Gulley Director, Talent Acquisition Operations at FanDuel LinkedIn…

The Changing State of Talent Acquisition

1
#53: Talent Acquisition for Start-ups: The Wisdom of NOT Hiring 37:18

för 1 year sedan37:18

37:18

This week we welcome Carina Clingman to the podcast. With a PhD in biochemistry, Carina’s early experiences looking for jobs in the biotech space led her to start Recruitomics, a TA consulting group that helps small and startup biotechnology and pharmaceutical companies find and retain top talent. Topics include: the advantages (and disadvantages) of having recruiters with deep subject-matter expertise, why hiring the wrong person can be particularly costly for startups, the inherent tension between the speed and quality of hires, how the lens of “NOT hiring” can lead to better outcomes for early stage startups, the emerging concept of “fractional” hires, the difference between “fractional” hires and freelancers and consultants, the pros and cons of fractional positions from the candidate’s perspective, and the impact of AI on biotech and the jobs of the future Carina Clingman Founder & CEO, Recruitomics Biotalent Consulting LinkedIn Building Biotechs Podcast Startup Resource Guide…

The Changing State of Talent Acquisition

1
#52: David and Goliath – How Non-Technical Companies Can Compete with Tech Titans for Talent 38:05

för 2 years sedan38:05

38:05

This week we welcome Heather Dunn to the podcast. Passionate about HR from an early age (16!), Heather brings more than 15 years of experience has an HR leader in technology companies, having held senior roles at Microsoft and Dropbox before joining Gem, where she currently serves at Chief People Officer. Topics include: how HR can be a “lonely” role in an organization, the similarities between HR and therapy, the importance of having “truth tellers,” the prevalence of open technical roles in non-technical companies, how non-technical companies can leverage their talent brands to compete with tech juggernauts like Amazon and Meta, the importance of career pathing to tech talent, how to foster efficiency within the recruiting process, the value of transparency to tech workers, how to leverage employee “personas” in talent attraction, the delta between employer messaging and employee perceptions, employee engagement scores, candidate nurturing, the interaction between remote work and “belonging”, and the role and value of employee resource groups (ERG’s). Heather Dunn Chief People Officer, Gem LinkedIn Chief Chat: Heather Dunn My company pays ERG leaders $10K in equity per year. Here’s why How startups and non-tech firms can better attract laid-off Big Tech talent…

The Changing State of Talent Acquisition

1
#51: The Promises We Make — Maintaining an Employer Brand Through Times of Change 32:07

för 2 years sedan32:07

32:07

This week we welcome Gretchen Huestis to the podcast. Passionate about human potential and purpose-led change, Gretchen has more than 20 years of experience as a management consultant and holder of senior HR leadership roles. She honed her skills at Towers Perrin, Pitney Bowes, SABMiller, and HSBC before assuming her current position at Siegel+Gale, where she serves at Group Director of Brand-led Change. Topics include: building bridges between HR and marketing, the persistence of silos within an organization, aligning an EVP with an organization’s wider purpose, the concept of brand champions, how to identify and nurture brand champions, the intersection of brand understanding and brand passion, “wild cards” vs “spectators,” and the importance of maintaining promises to employees in times of change. Gretchen Heustis Group Director of Brand-led Change, Siegel+Gale LinkedIn Times May Be Changing, But the Promises You Make to Employees Never Should…

Välkommen till Player FM

Player FM scannar webben för högkvalitativa podcasts för dig att njuta av nu direkt. Den är den bästa podcast-appen och den fungerar med Android, Iphone och webben. Bli medlem för att synka prenumerationer mellan enheter.