#57: Employer Branding With Purpose – On Fostering Communal Relationships Across the Talent Lifecycle

The Changing State of Talent Acquisition

This week we welcome Susan LeMotte to the podcast. Before starting exaqueo, Susan held a number of leadership positions in talent acquisition and employer branding, including as an HR consultant for Home Depot, Director of Talent Acquisition at Ritz Carlton, and Senior Director of Global Employer Branding and Marketing at Marriott.

Topics include: the evolution of and current state of employer brand as an industry, reactive employer branding vs. strategic employer branding, why employer brand should “live” under HR instead of marketing, the concept of recruitment marketing as a subset of employer branding activities, transactional vs. communal relationships in marketing, post-hire employer brand touchpoints, the limits of consumer marketing when applied to employer branding, the differences between competition for talent and competition for products and services, how early career and hourly jobs can be more than transactional, the current state of the candidate experience, and why large organizations are sometimes the worst offenders in terms of offering poor candidate experiences
Susan LaMotte

CEO, exaqueo

LinkedIn

Kapitel

1. Transforming Employment (00:00:00)

2. Evolution of Employer Brand Strategy (00:05:33)

3. Employer Branding and Relationship Marketing (00:11:38)

4. Employer Brand vs. Consumer Marketing (00:21:22)

5. Candidate Experience in Employer Branding (00:32:56)