Cohort Data - Metrics That Matter Inside Of Your Gym (Part 2 of 3)

GymOwners.com Podcast

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In Her Ellement

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Navigating Career Pivots and Grit with Milo’s Avni Patel Thompson 26:18

för 22 dagar sedan26:18

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How do you know when it’s time to make your next big career move? With International Women’s Day around the corner, we are excited to feature Avni Patel Thompson, Founder and CEO of Milo. Avni is building technology that directly supports the often overlooked emotional and logistical labor that falls on parents—especially women. Milo is an AI assistant designed to help families manage that invisible load more efficiently. In this episode, Avni shares her journey from studying chemistry to holding leadership roles at global brands like Adidas and Starbucks, to launching her own ventures. She discusses how she approaches career transitions, the importance of unpleasant experiences, and why she’s focused on making everyday life easier for parents. [01:26] Avni's University Days and Early Career [04:36] Non-Linear Career Paths [05:16] Pursuing Steep Learning Curves [11:51] Entrepreneurship and Safety Nets [15:22] Lived Experiences and Milo [19:55] Avni’s In Her Ellement Moment [20:03] Reflections Links: Avni Patel Thompson on LinkedIn Suchi Srinivasan on LinkedIn Kamila Rakhimova on LinkedIn Ipsos report on the future of parenting About In Her Ellement: In Her Ellement highlights the women and allies leading the charge in digital, business, and technology innovation. Through engaging conversations, the podcast explores their journeys—celebrating successes and acknowledging the balance between work and family. Most importantly, it asks: when was the moment you realized you hadn’t just arrived—you were truly in your element? About The Hosts: Suchi Srinivasan is an expert in AI and digital transformation. Originally from India, her career includes roles at trailblazing organizations like Bell Labs and Microsoft. In 2011, she co-founded the Cleanweb Hackathon, a global initiative driving IT-powered climate solutions with over 10,000 members across 25+ countries. She also advises Women in Cloud, aiming to create $1B in economic opportunities for women entrepreneurs by 2030. Kamila Rakhimova is a fintech leader whose journey took her from Tajikistan to the U.S., where she built a career on her own terms. Leveraging her English proficiency and international relations expertise, she discovered the power of microfinance and moved to the U.S., eventually leading Amazon's Alexa Fund to support underrepresented founders. Subscribe to In Her Ellement on your podcast app of choice to hear meaningful conversations with women in digital, business, and technology.…

för 2 år sedan 14:11

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“Bring big business data into your small business” Welcome to the second episode in the three part series where the guys are going back to the basics to share the metrics that you should be tracking in your gym. This week they’re breaking down a specific aspect of churn– cohort data. Tracking Cohort Data helped Cale in his own gym to maintain sub 3% churn for over a year. He, along with Ed and Mike are sharing exactly why and how you should be doing this in your gym too.

28 episoder

#Entrepreneur #Business #Steve Meehan

Cohort Data - Metrics That Matter Inside Of Your Gym (Part 2 of 3)

GymOwners.com Podcast

published för 2 år sedan

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MP3•Episod hem

28 episoder

#Entrepreneur #Business #Steve Meehan

Alla avsnitt

1
Persistence w/ Sam Miller Founder of Proteus Motion [S1E29] 36:03

för 52 weeks sedan36:03

36:03

“It’s a Sports Science Lab in a Box” Sam Miller is on the podcast today to share why he created Proteus Motion– a revolutionary athlete training equipment brand. There was nothing on the market that worked the range of motion needed for an athlete, so Miller is updating the fitness industry to adapt to the needs of athletes. Take a listen to how he combined his engineering education, and athletic background to turn a closet sized workspace into a mega equipment brand.…

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What It Takes to Win w/ 7F Gym Owner Cameron Brown (Pt.1) [S1E28] 59:41

för 1 year sedan59:41

59:41

“I want to make an emotional experience every time someone comes into my gym”. Cale and Mike are joined by a very special guest…7 figure gym owner, Cameron Brown. Get to know him and how transforming his body and life led to opening up his first warehouse gym. Like most entrepreneurs he didn’t have an easy time making his way to the top. Now, he uses human psychology to get to the root of why people show up at his gym to make a transformation.…

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The 3 Steps To A Bulletproof Acquisition System [S1E27] 13:59

för 1 year sedan13:59

13:59

“A bunch of gold BBs not a single silver bullet”. Mike is sharing the 3 best practices for creating an acquisition system that locks in new members. Most Gym Owners have a pile of leads built up and no idea how to get them through the door. Mike is sharing the Gym Secrets to get leads interested, in the door, and converted.…

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Be A Visionary [S1E26] 20:49

för 1 year sedan20:49

20:49

“Having a vision is what attracts top talent” Today, Cale and Mike are sharing the importance of having a clear vision for the outcome of your business. Not only does it help you as the owner to lead, it helps your team to believe in the business.

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Be A Numbers Person [S1E25] 9:19

för 1 year sedan9:19

9:19

“People get burned out because they don't know if they're making progress”. Data is king in any business. As a Gym Owner, it's crucial to know your numbers (and not as scary as it seems). Cale, Mike, and Ed are sharing how they broke down the labels they put on themselves and became experts on their own business metrics.…

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How To Plan Ahead For Your Business [S1E24] 18:08

för 1 year sedan18:08

18:08

“Planning is a chance for you to dream”. Today the guys are breaking down the best way to plan ahead for 2024. What is your DSO (desired superior outcome)? What are your VFOs (vital few objectives)? What are your MIT’s (most important tasks)? Cale, Ed, and Mike are breaking down how and why to plan and set goals.…

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Prepare for a Massively Successful 2024 [S1E22] 19:45

för 1 year sedan19:45

19:45

“Focusing on people first shifted the success of my gym“ As the New Year approaches, get your gym ready to crush 2024. If you’ve been a Gym Owner for some time you may know the feeling Mike used to have– hoping THIS would be the year things turned around. Cale, Mike, and Ed are sharing the strategies that helped them excel their gyms (and thousands of others) over the 50 years of combined experience the three hold turning gyms into million dollar businesses.…

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SWAG SELLS...How To Sell Merch In Your Gym [S1E21] 14:50

för 1 year sedan14:50

14:50

“I didn't even realize I was solving a problem, I just wanted to sell stuff.“ Ed is not only the master of supplement sales, but also SWAG sales. In this episode he’s breaking down his massively successful play to sell out of gym merchandise. Never be stuck with unsold merchandise in your gym again.

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Overcoming Holiday Objections [S1E20] 10:21

för 1 year sedan10:21

10:21

“You’re never going to be NOT busy“ Prospects tend to come into a gym during the holiday season with the intention of waiting until the new year to start. Cale, Ed, and Mike are teaching the tips they use in their sales process to crush holiday delay objections and get people to commit NOW.

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Ring In The New Members- GROW During The Holiday Season [S1E19] 21:38

för 1 year sedan21:38

21:38

“Brandon just made $170k on Black Friday” As fitness pros, we know the holiday season can be the hardest time to acquire new members– BUT it doesn't have to be. Cale, Ed, and Mike are sharing the best holiday offers to get leads to commit BEFORE the New Year. Get ahead for 2024 with organic holiday acquisition tips.…

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"Live From New York, It’s Gym Secrets" (Part 2) [S1E18] 25:11

för 1 year sedan25:11

25:11

“You can't make it alone”. In this episode, Cale, Mike and Ed are still in New York City for our live in-person conference, Inner Circle Live. They're diving into what made an Australian Gym profit a million dollars a year, and how they can continue to grow their empire. Listen to learn the skills and systems they have used to build their business.…

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"Live From New York, It’s Gym Secrets" (Part 1) [S1E17] 28:35

för 1 year sedan28:35

28:35

“If you can run a gym you can run any business.” The most exciting time of the year for Gym Launch is IC Live. Cale, Ed, and Mike had the opportunity to coach Gym Owners’ live and in person in New York City. They’re sharing the biggest takeaways that helped improve the gyms in the room, that will also help improve your business as you listen from home.…

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How To Exit A Business Partnership [S1E16] 20:39

för 1 year sedan20:39

20:39

“Resentment builds and you realize, why am I doing this with this person”. Too often gyms form with multiple partners who have the exact same skillset. Instead of doubling the output– it doubles the problems. Today Cale, Ed, and Mike are sharing their personal experiences and opinions on opening a gym with a partner, and how to split when things are no longer working out.…

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How Often Should You Meet With Your Employees [S1E15] 14:30

för 1 year sedan14:30

14:30

“I can't stress enough how important it is to have a meeting cadence that reminds employees why they are doing what they're doing.” How often do you really need to meet with your team to increase productivity and not waste company time? Cale Mike and Ed are sharing what’s worked best inside of their gym, and gyms they have worked with. Meetings that make money, not waste money– that’s the goal.…

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Coachability and Leadership (with special guest Chad Molyneaux of Next Level Coaching Academy) 48:17

för 1 year sedan48:17

48:17

“Sales, marketing, client delivery– just nail those“. Cale, Ed, and Mike are sitting down with Chad Molyneaux, founder of Next Level Coaching Academy, to talk about leadership, pitfalls, and how he scaled his online business to 7 figures in under a year. Chad is sharing how he structures his company for success and the core values that uphold the vision. A must listen for aspiring entrepreneurs, seasoned business owners, and leaders in any field.…

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