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Innehåll tillhandahållet av EAB. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av EAB eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
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Highlights from EAB’s “State of the Sector” Research
Manage episode 403420737 series 3245596
Innehåll tillhandahållet av EAB. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av EAB eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
This episode is a condensed version of a recent webinar in which EAB’s John Workman presented findings from EAB’s annual “State of the Sector” research. John summarizes EAB’s research findings, which focused on six key themes that ranged from questions about declining public confidence in the value of higher education to the risks and benefits of artificial intelligence. He then opens the discussion to a panel of experts including journalist and higher education author Jeff Selingo, California State University Chancellor Dr. Mildred García, and American Council on Education President Dr. Ted Mitchell.
…
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224 episoder
Manage episode 403420737 series 3245596
Innehåll tillhandahållet av EAB. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av EAB eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.
This episode is a condensed version of a recent webinar in which EAB’s John Workman presented findings from EAB’s annual “State of the Sector” research. John summarizes EAB’s research findings, which focused on six key themes that ranged from questions about declining public confidence in the value of higher education to the risks and benefits of artificial intelligence. He then opens the discussion to a panel of experts including journalist and higher education author Jeff Selingo, California State University Chancellor Dr. Mildred García, and American Council on Education President Dr. Ted Mitchell.
…
continue reading
224 episoder
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1 Decision Day: Top Factors That Sway College Applicants 31:07
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EAB’s Madeleine Rhyneer and Michael Koppenheffer review new analysis of over 80 school characteristics to uncover what draws students to U.S. campuses today. Spoiler alert: the number of majors offered, availability of student organizations, campus safety, and favorable weather all outweigh affordability in influencing students’ college decisions. Learn how to leverage your true strengths and opportunities to stand out in a crowded market.…

1 How Will Federal Cuts Impact Grant Strategies? 31:48
31:48
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EAB’s Tara Zirkel hosts a conversation with Dr. Jessica Gerrity, a grant expert from McAllister & Quinn, a federal grant consulting and government relations firm in Washington, DC. The two discuss what changes at the Department of Education could mean for grant funding. They also share tips on how university leaders might adapt grant strategies in the months ahead.…
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1 Is Your Website Optimized for AI-Powered Search? 22:38
22:38
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AI is reshaping how we search for and discover information online—so what does that mean for university websites? In this episode, EAB’s Emily Upton and Philip Walton break down the profound impact of AI on search and share practical strategies for staying ahead. They also offer the latest SEO tips to boost traffic and engage site visitors more effectively.…

1 Why Advancement Benchmarking is More Critical Than Ever 28:16
28:16
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EAB’s Chrysanthi Violaris and Ally Stanton explore best practices for benchmarking in advancement, helping teams assess their fundraising productivity compared to peer institutions and past performance. They discuss how to interpret key metrics, avoid common pitfalls, and use data strategically to strengthen decision-making. The episode also offers practical tips on leveraging benchmarking insights to guide budget discussions with university leaders and demonstrate the impact of financial investments on fundraising success.…

1 How to Enroll More International Students 36:24
36:24
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EAB’s Rebecca Kelley interviews Chris Goodbourn from GEMS Education, one of the largest private K-12 education providers in the world. Rebecca and Chris discuss the challenges US colleges face in attracting international students. They also share tips—including leveraging EAB’s Global Match platform—to connect with and enroll more overseas students more cost-effectively.…

1 New Survey Reveals What Today’s Adult Learners Really Want 38:40
38:40
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EAB’s Val Fox and Todd Heilman unpack data from a new survey that examines the mindset and preferences of today’s adult learners. Val and Todd highlight important changes in current and prospective students’ search behavior, expectations, and application preferences. They also offer enrollment leaders tips to engage and enroll prospective students more effectively.…

1 Can Community Colleges Maintain Momentum in 2025? 31:44
31:44
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Community college enrollment was up nearly six percent in 2024, outpacing every other higher education sector, and retention rates are higher now than before the pandemic. EAB’s Tara Zirkel hosts a discussion with Dr. Martha Parham from the American Association of Community Colleges about how to keep this momentum going in 2025. They also share thoughts on potential challenges and opportunities that lie ahead.…

1 Why Recruiting Adult Learners is a Year-Round Mission 32:00
32:00
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EAB’s Rebecca Knisely and Jesse Holzbach share tips and tools (like Appily Advance) to help institutions attract and enroll adult learners and graduate students. Learn counterintuitive best practices for optimizing your website, prioritizing information about degree programs, and making lead nurturing a year-round strategy.…

1 What We Learned from “Secret Shopping” Your Graduate Programs 39:30
39:30
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EAB’s Kena Wolf and Val Fox share insights from a secret shopping spree across the graduate schools at 50 universities to see how they stack up against one another and industry best practices in adult learner recruitment. They also share tips for institutional leaders on how to adopt a “testing and learning” culture that energizes enrollment growth without breaking the bank.…

1 Is Tepid Growth the New Normal in Graduate Enrollment? 37:42
37:42
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EAB’s Brian Schueler and Todd Heilman share the latest findings from EAB’s research into graduate and online enrollment trends. The two discuss how institutions are rebounding from the pandemic enrollment dip. They also advise university leaders on how to serve adult learners who increasingly want community and in-person interaction blended with online alternatives to give them maximum flexibility.…

1 Is Your Institution on the Brink of Failure? 26:00
26:00
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Colleges face extraordinary financial pressures with an average of one per week closing for good. Merger activity has slowed so the best option available to the most financially challenged institutions is to minimize the damage to students, faculty, and staff before closing down for good. For the rest, EAB’s Michael Fischer and Molly Bell share steps that university leaders should take to assess their current financial health and take proactive steps to build a stronger financial footing.…

1 How Spelman Helps Students Start and Stay Right 25:23
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EAB’s Lindsay Schappell hosts a conversation with Dr. Andrea Lewis from Spelman College about helping new students get off to a strong start. Dr. Lewis shares details of the student onboarding and orientation process at Spelman, which starts with a college readiness program the summer before they enroll. Spelman’s student support efforts also include mandatory study groups for first-year students and the use of Navigate360 to unite students, faculty, and administrators in a shared effort to keep students on the right path.…
Jonathan April, head of EAB’s College Greenlight team, hosts a conversation with Andrew Moe, Rajwantie Sahai, and Julia Perkins — all from an organization called Matriculate. The group discusses how Matriculate is narrowing the college access gap by recruiting and training college students to serve as “near-peer” advisors for high school students. They also share advice for higher education leaders on how to connect with and help young people who can flourish in college but need help navigating all of the administrative obstacles.…

1 Can Hyper-Personalization Work in University Recruiting? 32:46
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EAB’s Michael Koppenheffer and Pam Kiecker Royall discuss a new survey that shows most prospective college students want colleges to send them more personalized recruiting messages that incorporate what institutions know about their academic and non-academic interests. Students say this kind of hyper-personalized messaging saves them time and makes them feel the university values them as individuals. Pam and Michael discuss what’s possible and advisable in creating bespoke recruiting packets for thousands of students.…
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