How to Build an Email Marketing List for Your Insurance Agency

The Digital Insurance Agent

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On the Bus with Troy Vollhoffer

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From Backroom Bars to Broadway with Dustin Lynch 36:27

för 20 dagar sedan36:27

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Not many artists actually hail from Tennessee, but the scenic valleys and rolling hills of The Volunteer State are part of Dustin Lynch’s DNA. In this episode of On the Bus, Country Thunder CEO Troy Vollhoffer sits down with Dustin to discuss his journey from playing fraternity parties and weddings across the southeast to being the first country artist with a club residency at the Wynn in Las Vegas. Plus, stick around for our new segment, Thunder Strike, where Troy features upcoming festival performer Riley Green’s hit song “Damn Good Day to Leave” to give you a taste of what’s to come at Country Thunder in 2025.…

för 2 år sedan 7:07

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Get ready for an exciting episode of our podcast, where we'll be discussing one of the most effective ways to grow your insurance agency's online presence - building an email marketing list!

In this episode, we'll be covering some essential topics such as the importance of creating valuable content, developing a lead magnet to entice subscribers, and setting up an email automation campaign to keep your list engaged over time. Our expert guests will also provide valuable tips for optimizing your website and social media profiles to encourage visitors to sign up for your email list.

With our expert advice, you'll learn everything you need to know to build a robust email marketing list that can help you connect with potential clients and grow your insurance agency. Don't miss this episode - tune in now to learn how to take your online marketing game to the next level!

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62 episoder

#Business #Marketing #Carl Willis - Agent Branding & Marketing #Carl Willis - Agent Branding

The Digital Insurance Agent

How to Build an Email Marketing List for Your Insurance Agency

The Digital Insurance Agent

published för 2 år sedan

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MP3•Episod hem

Get ready for an exciting episode of our podcast, where we'll be discussing one of the most effective ways to grow your insurance agency's online presence - building an email marketing list!

Send us a text

62 episoder

#Business #Marketing #Carl Willis - Agent Branding & Marketing #Carl Willis - Agent Branding

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The Digital Insurance Agent

1
How Insurance Agents Can Win With Google Local Service Ads 46:43

för 5 dagar sedan46:43

46:43

Learn how insurance agents can harness the power of Google Local Service Ads (LSAs) to generate high-quality, exclusive leads and dominate their local markets. In this in-depth webinar replay, Carl Willis, CEO of Agent Branding & Marketing, explains how LSAs work, why they matter, and actionable strategies to set up and optimize your campaigns. With LSAs now available for insurance agents in California and Florida and expanding nationwide, this is the ultimate guide to staying ahead of your competition. Discover how to maximize your ROI, leverage Google’s pay-per-lead system, and turn your Google Business Profile into a powerful lead-generation machine. What you’ll learn: What Google Local Service Ads are and how they work for insurance agents. How LSAs can boost your agency's trust and visibility. Tips to optimize your Google Business Profile for higher LSA rankings. Proven strategies to secure exclusive, high-intent leads at a lower cost. Key insights into LSA benefits over traditional pay-per-click (PPC) campaigns. Don’t miss this opportunity to future-proof your agency’s digital marketing strategy! #GoogleLocalServiceAds #InsuranceMarketing #DigitalMarketingForAgents #ExclusiveLeads #LocalServiceAds #InsuranceAgencyTips #LeadGenerationStrategies #GoogleBusinessProfile #InsuranceAgentSuccess Send us a text Visit us online - agentbrandingandmarketing.com Connect with us on Facebook - https://www.facebook.com/agentbrandingandmarketing Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCaQ3DbHPzI7wWGYt1Pxlcyw…

The Digital Insurance Agent

1
How to Build a Powerful Brand Identity for Your Insurance Agency | Stand Out & Grow 19:29

för 12 dagar sedan19:29

19:29

Want to make your insurance agency stand out in a crowded market? In this episode, we’ll walk you through the key strategies to build a strong brand identity that attracts and retains clients. Learn how to define your mission, create a unique selling proposition, maintain consistency across channels, and leverage community involvement to enhance your agency’s credibility. A strong brand is essential for long-term success—start building yours today! #InsuranceBranding #BrandIdentity #InsuranceMarketing #InsuranceAgents #InsuranceBusiness #BrandStrategy #MarketingForAgents #InsuranceAgencyGrowth #BuildYourBrand #ClientTrust Send us a text Visit us online - agentbrandingandmarketing.com Connect with us on Facebook - https://www.facebook.com/agentbrandingandmarketing Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCaQ3DbHPzI7wWGYt1Pxlcyw…

The Digital Insurance Agent

1
How to Turn Lead Generation into a Profit Center | Todd Schuchart 31:24

för 19 dagar sedan31:24

31:24

Discover how Todd Schuchart from Razor Ridge is revolutionizing lead generation for life insurance agents by transforming it from an expense into a revenue stream. Learn innovative strategies to reduce acquisition costs, optimize CRM data, and use a "funded proposal" to scale your business sustainably. Plus, explore a unique pet insurance cross-sell approach that pays agents recurring income while generating high-intent leads. Don't miss these game-changing insights! #LeadGeneration #InsuranceMarketing #SalesGrowth #DigitalMarketing #LifeInsurance #RazorRidge #Entrepreneur #PassiveIncome #FinancialSuccess #MarketingStrategy #BusinessGrowth #ToddSchuchart #CarlWillis #ABM #InsuranceSales Send us a text Visit us online - agentbrandingandmarketing.com Connect with us on Facebook - https://www.facebook.com/agentbrandingandmarketing Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCaQ3DbHPzI7wWGYt1Pxlcyw…

The Digital Insurance Agent

1
Mastering the Content Marketing Trifecta for Insurance Agents: Social, Blogging & Email w/ Ashley DiBiase 31:50

för 6 weeks sedan31:50

31:50

In this episode of The Digital Insurance Agent podcast, Carl Willis interviews Ashley DiBiase of Dash of Social to uncover the Content Marketing Trifecta —a strategy combining social media, blogging, and email marketing to help insurance agents grow their business. Learn why there’s no magic bullet in marketing and how to create an omnipresent brand that attracts and converts more clients. 🔹 Why a holistic marketing strategy beats relying on a single platform 🔹 Best social media platforms for insurance agents & what content works 🔹 Blogging for insurance: How to drive traffic and build trust 🔹 Email marketing strategies that keep you top of mind without being spammy 📌 Website: DashofSocial.com 📌 LinkedIn : https://www.linkedin.com/in/ashley-dibiase About Ashley: Ashley (Mason) DiBiase is the founder of Dash of Social, a content marketing agency specializing in social media management, blog content, and email marketing. Working closely with their clients, Ashley and her team help small businesses and tech startups craft and execute value-driven marketing strategies designed to establish thought leadership, grow online communities, and drive brand awareness. Additionally, Ashley founded Massachusetts Business Network in 2022, which is the only statewide publication that provides free to low cost resources that support organizations with increasing their visibility and establishing thought leadership through its podcast, blog, and directory. Ashley is a graduate of Stonehill College, where she received her Bachelor's Degree in Business Administration with a concentration in Marketing. She is a TEDx speaker, has been named a 40 Under 40 Honoree by Cape & Plymouth Business Media, and was recognized as Best Social Media Specialist by Boston Business Women. Ashley currently serves as a Board Member for the Brockton Visiting Nurse Association (BVNA) and Middleboro Public Library. When she isn't working, you can find her running on her Peloton or curled up on the couch with a book. 🔔 Don’t forget to SUBSCRIBE for more digital marketing strategies tailored for insurance agents! #InsuranceMarketing #ContentMarketing #SocialMediaStrategy #BloggingForBusiness #EmailMarketingTips #MarketingForInsuranceAgents #DigitalInsuranceAgent #MarketingGrowth #LeadGeneration Send us a text Visit us online - agentbrandingandmarketing.com Connect with us on Facebook - https://www.facebook.com/agentbrandingandmarketing Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCaQ3DbHPzI7wWGYt1Pxlcyw…

The Digital Insurance Agent

1
2025 Marketing Planning: Maximizing Lead Flow & Revenue for Insurance Agents 1:10:27

för 16 weeks sedan1:10:27

1:10:27

In this insightful episode of The Digital Insurance Agent , Carl Willis, CEO of Agent Branding & Marketing, walks you through the 2025 Marketing Planning Webinar designed exclusively for insurance agents. Discover actionable strategies to overcome challenges like inconsistent lead flow and high marketing costs while setting clear revenue targets and crafting personalized plans to achieve them. Carl shares expertise on topics including: Setting effective marketing goals for the year. Identifying your ideal customer profile and updating your messaging to resonate. Optimizing your website for conversions and leveraging the latest trends in digital marketing. Navigating tools like Google Local Service Ads and automation for lead follow-ups. Breaking down the marketing ecosystem to allocate your budget effectively. Packed with real-world examples, worksheets, and proven tactics, this episode equips you with everything you need to increase revenue and maintain a steady lead flow in 2025. Whether you're an independent or captive agent, tune in to level up your digital marketing strategy. 🎯 Access the resources mentioned in the episode at: https://agentbrandingandmarketing.com/2025-workbook https://agentbrandingandmarketing.com/2025-worksheet Send us a text Visit us online - agentbrandingandmarketing.com Connect with us on Facebook - https://www.facebook.com/agentbrandingandmarketing Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCaQ3DbHPzI7wWGYt1Pxlcyw…

The Digital Insurance Agent

1
The Future of Online Search: How AI and Antitrust Rulings Will Shape Insurance Marketing in 2025 37:42

för 19 weeks sedan37:42

37:42

In this episode of The Digital Insurance Agent , Carl Willis, CEO and Lead Strategist at Agent Branding and Marketing, explores the seismic shifts in online search and their implications for insurance agents. From groundbreaking antitrust rulings against Google to the meteoric rise of AI-powered search platforms like Perplexity AI and SearchGPT, Carl breaks down how these developments are reshaping client discovery and marketing strategies. Discover: Why Google's search dominance is facing unprecedented challenges. How AI search engines are revolutionizing keyword-driven SEO with intent-based results. Strategic steps you can take to establish topical authority and stay ahead of the competition. Carl also shares actionable insights on optimizing your marketing ecosystem, lowering ad costs, and leveraging cutting-edge tools to connect with clients in this evolving digital landscape. Whether you're a seasoned insurance professional or just starting out, this episode offers the roadmap you need to thrive in 2025 and beyond. 🎧 Listen now and prepare to transform your digital strategy! Send us a text Visit us online - agentbrandingandmarketing.com Connect with us on Facebook - https://www.facebook.com/agentbrandingandmarketing Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCaQ3DbHPzI7wWGYt1Pxlcyw…

The Digital Insurance Agent

1
Adapting SEO for Local Insurance Agencies | Navigating Google's Generative AI Search Rollout 14:53

för 20 weeks sedan14:53

14:53

As Google's generative AI search revolutionizes the digital landscape, local insurance agencies must adapt their SEO strategies to stay ahead. This episode breaks down the impact of these changes on local search results and provides actionable tips to optimize your agency's online presence. Learn how to leverage the latest AI-driven search capabilities to enhance visibility, attract local clients, and maintain a competitive edge in the evolving insurance market. Don't miss these crucial insights to future-proof your SEO strategy. #LocalSEO #InsuranceMarketing #GoogleAI #GenerativeAI #InsuranceAgents #SEO #DigitalMarketing #LocalBusiness Send us a text Visit us online - agentbrandingandmarketing.com Connect with us on Facebook - https://www.facebook.com/agentbrandingandmarketing Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCaQ3DbHPzI7wWGYt1Pxlcyw…

The Digital Insurance Agent

1
Top Networking Strategies for Insurance Agents | Build Strong Relationships for Long-Term Success 16:42

för 21 weeks sedan16:42

16:42

Discover proven networking strategies that every insurance agent needs to build lasting professional relationships and drive long-term success. In this episode, we explore the best practices for connecting with clients, peers, and industry influencers. Learn how to leverage networking events, social media, and community involvement to expand your reach, increase referrals, and solidify your reputation as a trusted insurance advisor. Listen now to elevate your networking game and secure a thriving insurance business. #InsuranceNetworking #InsuranceAgents #RelationshipBuilding #NetworkingTips #InsuranceSuccess #ClientEngagement #BusinessGrowth Send us a text Visit us online - agentbrandingandmarketing.com Connect with us on Facebook - https://www.facebook.com/agentbrandingandmarketing Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCaQ3DbHPzI7wWGYt1Pxlcyw…

The Digital Insurance Agent

1
Unlocking Peak Performance: Tyler Jensen on Breaking Complacency and Building Systems for Insurance Agents 39:41

för 22 weeks sedan39:41

39:41

In this episode of The Digital Insurance Agent Podcast , host Carl Willis sits down with Tyler Jensen , founder of InsuraRisk University (soon to be the Top Performance Group). Tyler, an experienced corporate trainer and former insurance agency owner, dives into the challenges insurance agents face, particularly the struggle with complacency and how to overcome it. Tyler shares his "three complacency models" and emphasizes the importance of systems, time-blocking, and mentorship for achieving top performance. Discover actionable insights on creating sustainable business growth by focusing on income-generating activities, optimizing daily routines, and developing a resilient mindset. Whether you’re an experienced agent or just starting, this episode is packed with valuable strategies to elevate your practice. Connect with Tyler: Facebook Instagram YouTube TikTok X #DigitalInsuranceAgent #InsuranceAgentTips #PeakPerformance #InsuranceSales #TimeManagement #TopPerformanceGroup #CarlWillis #TylerJensen #AgencyGrowth #Mentorship #Complacency #InsuranceSuccess Send us a text Visit us online - agentbrandingandmarketing.com Connect with us on Facebook - https://www.facebook.com/agentbrandingandmarketing Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCaQ3DbHPzI7wWGYt1Pxlcyw…

The Digital Insurance Agent

1
Mastering Prospecting & Communication: Tips from Blind Paralympian Kyle Coon 31:58

för 23 weeks sedan31:58

31:58

In this episode of The Digital Insurance Agent Podcast , Carl Willis sits down with Kyle Coon , a blind Paralympian and communication coach, to explore the essential role of communication in prospecting and relationship-building for insurance agents. Kyle shares his journey of overcoming challenges through effective communication and provides actionable insights for prospecting in competitive markets. From identifying the right prospects to leveraging technology for deeper connections, Kyle’s tips will empower insurance agents to connect authentically with their audience. Tune in to discover techniques for overcoming rejection, building rapport, and ensuring client success through curiosity and empathy. Connect with Kyle: Facebook - https://www.facebook.com/KyleCoonSpeaks Instagram - https://www.instagram.com/eyeronkyle/ YouTube - https://www.youtube.com/@kylecoon3532 X - https://twitter.com/kyle_coon?s=20&t=d3NGdLBcOokyXEJGEwhWzQ #DigitalInsuranceAgent #ProspectingTips #KyleCoon #InsuranceAgents #SalesCommunication #LeadGeneration #ClientRetention #EmpathyInSales #RelationshipBuilding #InsuranceMarketing #SalesTips Send us a text Visit us online - agentbrandingandmarketing.com Connect with us on Facebook - https://www.facebook.com/agentbrandingandmarketing Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCaQ3DbHPzI7wWGYt1Pxlcyw…

The Digital Insurance Agent

1
Effective Social Media Marketing Strategies for Insurance Professionals | Go Beyond Likes! 12:58

för 24 weeks sedan12:58

12:58

Social media marketing is more than just collecting likes—it's about driving meaningful engagement and growing your insurance business. In this episode, we explore advanced social media strategies tailored specifically for insurance professionals. Learn how to create compelling content, target the right audience, and convert social media interactions into real business opportunities. Elevate your social media game and watch your insurance agency thrive in the digital age. #SocialMediaMarketing #InsuranceMarketing #InsuranceAgents #DigitalMarketing #ClientEngagement #BusinessGrowth #MarketingStrategies Send us a text Visit us online - agentbrandingandmarketing.com Connect with us on Facebook - https://www.facebook.com/agentbrandingandmarketing Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCaQ3DbHPzI7wWGYt1Pxlcyw…

The Digital Insurance Agent

1
Kimsey Hollifield's Journey: From Insurance Agent to Investment Advisor 29:57

för 25 weeks sedan29:57

29:57

Join us on the Digital Insurance Agent Podcast as Kimsey Hollifield shares his inspiring journey from starting in the insurance industry to establishing his investment advisory firm, Holifield Financial Group . Kimsey talks about his humble beginnings, the challenges of building his business, and the critical lessons he learned along the way. Discover how he honed his skills, developed a niche, and transformed his passion for financial services into a successful career. This episode is packed with valuable insights for anyone navigating the insurance and financial services industries. #InsuranceAgent #InvestmentAdvisor #KimseyHollifield #DigitalInsuranceAgent #FinancialServices #BusinessSuccess #MedicarePlans #LifeInsurance #Annuities Send us a text Visit us online - agentbrandingandmarketing.com Connect with us on Facebook - https://www.facebook.com/agentbrandingandmarketing Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCaQ3DbHPzI7wWGYt1Pxlcyw…

The Digital Insurance Agent

1
Chris Castanes on Prospecting, Networking & Using Humor in Insurance Sales 31:31

för 26 weeks sedan31:31

31:31

In this episode of The Digital Insurance Agent, host Carl Willis interviews Chris Castanes, a veteran insurance agent, author, and standup comedian. Chris shares his unique approach to insurance sales, blending humor with prospecting and networking to build stronger client relationships. Learn how Chris has successfully used comedy to break down barriers in tough conversations about life insurance, turning serious topics into engaging, productive discussions. Watch as Chris and Carl dive deep into: How to use humor in insurance sales to connect with clients Chris's journey from door-to-door insurance sales to digital marketing The importance of building rapport through authentic communication Lead generation tips for insurance agents, combining old-school tactics with digital strategies Proven methods for keeping your sales funnel full and thriving in a competitive market If you're an insurance agent looking to enhance your sales techniques, this video is packed with actionable tips and real-life examples. Whether you're new to the industry or a seasoned professional, Chris’s insights on using humor, rejection handling, and relationship-building will help you stand out. Subscribe for more interviews and tips on growing your insurance business, and don't forget to like and share this video to help others discover these strategies! Follow Chris Castanes: Website: chriscastanes.com LinkedIn: Chris Castanes Timestamps: 00:00 - Introduction 01:15 - How Chris combines standup comedy and insurance sales 04:00 - Door-to-door sales: Lessons learned from rejection 09:00 - Adapting to the digital landscape 12:45 - The power of humor in building client relationships 16:00 - Keeping your sales funnel full through prospecting & networking 22:30 - Chris’s book: “Nearly Motivated” Send us a text Visit us online - agentbrandingandmarketing.com Connect with us on Facebook - https://www.facebook.com/agentbrandingandmarketing Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCaQ3DbHPzI7wWGYt1Pxlcyw…

The Digital Insurance Agent

1
The Ultimate Guide to Local Listing Management for Insurance Agents: Boost Your Local Presence 2024 25:13

för 27 weeks sedan25:13

25:13

Maximize your local visibility and attract more clients with effective local listing management ! In this episode, we break down the ultimate guide for insurance agents to optimize their local listings across Google, Yelp, and other platforms. Learn how to ensure your business appears in local searches, manage reviews, and update your information to stay ahead of the competition. Perfect for independent and captive insurance agents aiming to enhance their local presence and drive more leads in 2024. Listen now to take your local marketing strategy to the next level! #LocalListingManagement #InsuranceAgents #LocalSEO #InsuranceMarketing #GoogleMyBusiness Send us a text Visit us online - agentbrandingandmarketing.com Connect with us on Facebook - https://www.facebook.com/agentbrandingandmarketing Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCaQ3DbHPzI7wWGYt1Pxlcyw…

The Digital Insurance Agent

1
How to Create a Balanced Online Marketing Strategy for Insurance Agents | Boost Your Agency's Impact 14:40

för 28 weeks sedan14:40

14:40

A well-rounded online marketing strategy is crucial for insurance agents looking to grow their business and attract new clients. In this episode, we guide you through creating a balanced marketing approach that integrates SEO, social media, email campaigns, and content marketing. Discover how to effectively allocate your resources, engage your target audience, and maximize your online presence for sustained success in the insurance industry. #OnlineMarketing #InsuranceMarketing #InsuranceAgents #DigitalMarketing #MarketingStrategy #BusinessGrowth #SEO #ContentMarketing Send us a text Visit us online - agentbrandingandmarketing.com Connect with us on Facebook - https://www.facebook.com/agentbrandingandmarketing Subscribe to our YouTube Channel - https://www.youtube.com/channel/UCaQ3DbHPzI7wWGYt1Pxlcyw…

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The Digital Insurance Agent « » How to Build an Email Marketing List for Your Insurance Agency

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How to Build an Email Marketing List for Your Insurance Agency