Secret Tradecraft of Elite Advisors

2Bobs—with David C. Baker and Blair Enns

2Bobs—with David C. Baker and Blair Enns

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How To Talk To Humans

1
Interview With Bob Stobener On "Leadership Communication" #213 22:42

för 13 weeks sedan22:42

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22:42

Bob Stobener , a seasoned leader celebrated for his adept communication skills, has a unique perspective on improving communication as a means to foster understanding and collaboration. Drawing from his creative background in cartooning and strategic advertising at a successful comedy club, Stobener believes that effective communication is essential not only for resolving conflicts but also for enhancing personal and professional growth. He emphasizes the importance of listening and forming genuine connections, demonstrating how these practices can lead to positive outcomes, as seen in his ability to guide team members toward fulfilling career paths. By advocating for open and honest dialogue, Stobener illustrates how strong communication skills can support individual success and organizational excellence across various industries. (00:01:52) Communication Skills: Comedy Club to Corporate Success (00:14:21) Transparent Interactions: The Foundation of Leadership Success (00:14:21) Transformative Impact of Transparent Leadership Communication (00:19:41) Mastering Communication Skills for Multifaceted Success Hosted by Larry Wilson Produced by: Verbal Ninja Productions Producer: R. Scott Edwards Sponsored by: The Wilson Method **Check out NEW upgraded website with FREE offer !! Visit: https://theWilsonMethod.com Link: TheWilsonMethod.com…

för 2 år sedan 30:41

MP3•Episod hem

David has a brand new book, Secret Tradecraft of Elite Advisors: Covert Techniques for a Remarkable Practice. In it he reveals exactly how he manages engagements with his clients, and he’s nervous about how it will be received.

Links

Secret Tradecraft of Elite Advisors: Covert Techniques for a Remarkable Practice

The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth

Read the transcrtipt and episode notes at http://2bobs.com/podcast/secret-tradecraft-of-elite-advisors

211 episoder

#MBA #Blair Enns #Entrepreneur #Business #David C Baker And Blair Enns #David C Baker

2Bobs—with David C. Baker and Blair Enns

Secret Tradecraft of Elite Advisors

2Bobs—with David C. Baker and Blair Enns

91 subscribers

published för 2 år sedan

Dela

MP3•Episod hem

Links

Secret Tradecraft of Elite Advisors: Covert Techniques for a Remarkable Practice

The Business of Expertise: How Entrepreneurial Experts Convert Insight to Impact + Wealth

Read the transcrtipt and episode notes at http://2bobs.com/podcast/secret-tradecraft-of-elite-advisors

211 episoder

#MBA #Blair Enns #Entrepreneur #Business #David C Baker And Blair Enns #David C Baker

Alla avsnitt

2Bobs—with David C. Baker and Blair Enns

1
Facing an Existential Crisis? 28:43

för 13 dagar sedan28:43

28:43

As we are hearing about more firms that are closing during these challenging times, David offers some guidance to help cut through the confusion when our worst fears in our business become reality. Links "Facing an Existential Crisis" article by David for punctuation.com Rory Sutherland's LinkedIn post David's LinkedIn post…

2Bobs—with David C. Baker and Blair Enns

1
Who Should Set Prices? 41:01

för 27 dagar sedan41:01

41:01

As Blair continues to encourage expert practice owners to price the client and not the service, he and David discuss the pros and cons of four levels of pricing authority they should be thinking about within their firm, instead of just assuming pricing responsibility automatically defaults to a specific role or job title. Links “Who Should Set Prices In Your Firm?” written by Blair Enns for WinWithoutPitching.com…

2Bobs—with David C. Baker and Blair Enns

1
10 Reasons a Buyer Might Want Your Firm 32:41

för 6 weeks sedan32:41

32:41

David thinks principals should build their firms as if they were going to sell it while Blair’s advice is to run it as if you’ll never sell it. Being aware of options as your firm matures can give you the leverage you might need in negotiations. Links “Ten Reasons Firms Are Bought” by David C. Baker for punctuation.com…

2Bobs—with David C. Baker and Blair Enns

1
To Standardize or Customize 35:31

för 8 weeks sedan35:31

35:31

Through the process of writing his latest book, Blair's thinking has evolved on whether or not firms should resist the urge to productize their services as they work to creatively meet the unique needs of each client.

2Bobs—with David C. Baker and Blair Enns

1
Don't Bother Eating Your Veggies 24:56

för 10 weeks sedan24:56

24:56

In Blair's experience, the most common reason a lead generation plan doesn’t get executed is it doesn’t recognize and leverage the strengths or motivations of the individuals executing. LINKS "The Best Lead Generation Plan" article by Blair Enns for WinWithoutPitching.com "The Rungs You Can Reach on the Ladder of Lead Generation" 2Bobs episode…

2Bobs—with David C. Baker and Blair Enns

1
Adapting Hiring Strategies Over Time 26:05

för 12 weeks sedan26:05

26:05

David describes the differences in what kind of people principals should hire during the early stage of their creative firm’s development when it’s all about “what we can afford,” the middle stage when it’s about “what we need,” and then the later days of an agency when it’s about “what we can learn.” LINKS “How Your Hiring Strategies Change” by David C. Baker for punctuation.com “The Problem of Standards” by David Maister…

2Bobs—with David C. Baker and Blair Enns

1
The Barbell of Pricing Risk 26:14

för 14 weeks sedan26:14

26:14

Blair borrows a concept from finance and fitness to help creative agencies find the balance between low risk and high risk pricing strategies.

2Bobs—with David C. Baker and Blair Enns

1
Selling Your Professional Services Firm 41:23

för 16 weeks sedan41:23

41:23

Blair interviews David about his new book, Selling Your Professional Services Firm: A Primer . LINKS Buy a copy of David's new book from him directly. Buy David's new book and audiobook on Amazon.

2Bobs—with David C. Baker and Blair Enns

1
Questions, Not Answers 24:04

för 18 weeks sedan24:04

24:04

Blair interviews David on his recent article about the idea that expertise does involve supplying answers, eventually, but mainly expertise is about asking the right questions, first, and then offering a few answers after the truth surfaces. Links “Expertise Is Mainly About Asking Great Questions” by David C. Baker on Punctuation.com…

2Bobs—with David C. Baker and Blair Enns

1
Assume an Advantaged Player 22:25

för 20 weeks sedan22:25

22:25

Blair shares how to determine whether or not we are the advantaged player the “polite battle for control” within the game of sales, and how we can get the odds of winning the sale to be more in our favor. Links “Assume an Advantaged Player” article by Blair Enns on WinWithoutPitching.com

2Bobs—with David C. Baker and Blair Enns

1
The Four Conversations: A New Model for Selling Expertise 30:34

för 22 weeks sedan30:34

30:34

David interviews Blair about his new book , which lays out his proven framework B2B service providers can use to increase closing ratios and average proposal values. Links Order The Four Conversations: A New Model for Selling Expertise by Blair Enns

2Bobs—with David C. Baker and Blair Enns

1
200th Episode Special 30:21

för 24 weeks sedan30:21

30:21

Blair and David reminisce about their podcasting journey since Blair first pitched the 2Bobs idea to David back in 2016, sharing what they've learned along the way, and what they might like to try with the podcast in the future.

2Bobs—with David C. Baker and Blair Enns

1
How Account Managers Deliver Strategy 23:46

för 26 weeks sedan23:46

23:46

David unpacks six principles that can help creative firms benefit from delivering strategic guidance through their account managers. LINKS "Account Managers and Strategy" by David C. Baker at punctuation.com

2Bobs—with David C. Baker and Blair Enns

1
How to Avoid Commodifying Your Offering 29:47

för 28 weeks sedan29:47

29:47

Blair sees four common behaviors when business owners are looking to get deals moving in times of economic decline, stagnation, or uncertainty that end up doing long term harm to their positioning and pricing. LINKS "Four Ways to Commodify Your Offering" by Blair Enns on WinWithoutPitching.com "Phase Your Client Engagements" 2Bobs episode…

2Bobs—with David C. Baker and Blair Enns

1
Are Email Newsletter Even Viable Anymore? 29:37

för 30 weeks sedan29:37

29:37

Every few years we’re told that we need to move on from using email newsletters as a part of our marketing platform. And David says that advice has always been wrong. Links David’s article on Punctuation.com (subscribe to his newsletter at the bottom of the page) “Email is the Most Consistent, Reliable Marketing Channel on the Web and I Can Prove It” by Rand Fishkin…

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2Bobs—with David C. Baker and Blair Enns « » Secret Tradecraft of Elite Advisors

Secret Tradecraft of Elite Advisors

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Secret Tradecraft of Elite Advisors