You Hear Dead People

You Are A Weirdo (with Historian Doug Sofer, Ph.D.)

You Are A Weirdo (with Historian Doug Sofer, Ph.D.)

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Insights Unlocked

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How Anthropologie gets omnichannel right (and what to learn) 27:29

för 7 dagar sedan27:29

Spela Senare

Listor

Gilla

Gillad

27:29

Episode web page: https://tinyurl.com/2b3dz2z8 ----------------------- Rate Insights Unlocked and write a review If you appreciate Insights Unlocked , please give it a rating and a review. Visit Apple Podcasts, pull up the Insights Unlocked show page and scroll to the bottom of the screen. Below the trailers, you'll find Ratings and Reviews. Click on a star rating. Scroll down past the highlighted review and click on "Write a Review." You'll make my day. ----------------------- In this episode of Insights Unlocked , we explore the evolving landscape of omnichannel strategies with Kate MacCabe, founder of Flywheel Strategy. With nearly two decades of experience in digital strategy and product management, Kate shares her insights on bridging internal silos, leveraging customer insights, and designing omnichannel experiences that truly resonate. From the early days of DTC growth to today’s complex, multi-touchpoint customer journeys, Kate explains why omnichannel is no longer optional—it’s essential. She highlights a standout example from Anthropologie, demonstrating how brands can create a unified customer experience across digital and physical spaces. Whether you’re a marketing leader, UX strategist, or product manager, this episode is packed with actionable advice on aligning teams, integrating user feedback, and building a future-proof omnichannel strategy. Key Takeaways: ✅ Omnichannel vs. Multichannel: Many brands think they’re omnichannel, but they’re really just multichannel. Kate breaks down the difference and how to shift toward true integration. ✅ Anthropologie’s Success Story: Learn how this brand seamlessly blended physical and digital experiences to create a memorable, data-driven customer journey. ✅ User Feedback is the Secret Weapon: Discover how continuous user testing—before, during, and after a launch—helps brands fine-tune their strategies and avoid costly mistakes. ✅ Aligning Teams for Success: Cross-functional collaboration is critical. Kate shares tips on breaking down silos between marketing, product, and development teams. ✅ Emerging Tech & Omnichannel: Instead of chasing the latest tech trends, Kate advises businesses to define their strategic goals first—then leverage AI, AR, and other innovations to enhance the customer experience. Quotes from the Episode: 💬 "Omnichannel isn’t just about being everywhere; it’s about creating seamless bridges between every touchpoint a customer interacts with." – Kate MacCabe 💬 "Companies that truly listen to their users—through qualitative and quantitative insights—are the ones that thrive in today’s competitive landscape." – Kate MacCabe Resources & Links: 🔗 Learn more about Flywheel Strategy 🔗 Connect with Kate MacCabe on LinkedIn 🔗 Explore UserTesting for customer insights for marketers…

för 2 år sedan 38:40

MP3•Episod hem

Shuffle enough random songs and you're certain to hear singers who are no longer among the living. Before 1877, hearing voices of the dead would have been a supremely blood curdling experience. Yet we weirdos of today routinely listen to the sounds of the departed; we usually don’t even think about it. The invention of the phonograph fundamentally changed that aspect of the human condition, and altered how human-made sounds could travel through both space and time. Understanding how people reacted to this technology when it first arrived can reveal something important about who we’ve become.

Learn more about this rogue, underdog, Hail Mary pass of a project at findyourselfinhistory.com !

Support the show

Thanks for listening! To learn more about this history project, check out findyourselfinhistory.com.

20 episoder

#Comedy #History #Doug Sofer

You Are A Weirdo (with Historian Doug Sofer, Ph.D.)

You Hear Dead People

You Are A Weirdo (with Historian Doug Sofer, Ph.D.)

published för 2 år sedan

Dela

MP3•Episod hem

Learn more about this rogue, underdog, Hail Mary pass of a project at findyourselfinhistory.com !

Support the show

Thanks for listening! To learn more about this history project, check out findyourselfinhistory.com.

20 episoder

#Comedy #History #Doug Sofer

Alla avsnitt

You Are A Weirdo (with Historian Doug Sofer, Ph.D.)

1
You're A Room Full Of World Historians (Live From SEWHA 2024) 40:06

för 13 weeks sedan40:06

40:06

How does history help us come to grips with the strangeness of now? Find out as the scholars of the Southeast World History Association tackle that very question! This special session of SEWHA's annual meeting was recorded live in November 2024 at Southeast Missouri State University. Join us as we cover issues of technology, science, religion, spirituality, big yellow school busses, getting folks out of their comfort zones, community celebrations, and even the importance of history itself. Don't miss out! Learn more about this rogue, underdog, Hail Mary pass of a project at findyourselfinhistory.com ! Support the show Thanks for listening! To learn more about this history project, check out findyourselfinhistory.com .…

You Are A Weirdo (with Historian Doug Sofer, Ph.D.)

1
You're A Civil War Historian (with Aaron Astor) 45:47

för 22 weeks sedan45:47

45:47

What parts of today’s world would freak out folks who lived during the U.S. Civil War? In this first-ever interview-based episode* of the You Are A Weirdo history podcast, we ask a real-life U.S. Civil War historian that exact question! Join host Doug Sofer as he chats with Aaron Astor about such topics as today’s professional military, the size and scope of government, air conditioning, sports betting, and college football. Doug and Aaron also play the inaugural version of a new history game called “Clionic Connections.” Sure, it's a good way to foster a fascinating conversation about history, but it's also an excuse for Doug to play unnecessary sound effects. Check it out! -- * Technically speaking, this one is actually the second overall interview-based episode. The first one from Season One involved someone who's been dead for 124 years or so. You'll have to listen to the intro for details. Learn more about this rogue, underdog, Hail Mary pass of a project at findyourselfinhistory.com ! Support the show Thanks for listening! To learn more about this history project, check out findyourselfinhistory.com .…

You Are A Weirdo (with Historian Doug Sofer, Ph.D.)

1
Your Planet, Your History and The 'S-Clause' Mystery 32:38

för 33 weeks sedan32:38

32:38

There once was a jolly fellow with a red nose who lived in London; historical documents mention something about a certain "S. Clause." Then, in 1833, he and his mates disappeared without a trace. Finding out what happened to him has something to do with the environmental history of the Industrial Revolution, and with heroic efforts to restore the River Thames to its former glory. Listen and you’ll discover hordes of angry servants—who may have never existed in the first place. Find out why London was so stinky. Hear the actual words of a small-town vicar who was extra . And contemplate the least effective public health poster campaign in history. This episode is a continuation of the previous episode called “History Is in Your Nature—and Vice-Versa,” but feel free to start with this one and you’ll be fine. Learn more about this rogue, underdog, Hail Mary pass of a project at findyourselfinhistory.com ! Support the show Thanks for listening! To learn more about this history project, check out findyourselfinhistory.com .…

You Are A Weirdo (with Historian Doug Sofer, Ph.D.)

1
History Is in Your Nature—And Nature Is in Your History 29:08

för 38 weeks sedan29:08

29:08

Take a walk on the wild side with your historian host as we unearth some of the big-picture insights of environmental history. Forage in the wilderness, stroll around a giant pie, and hear about what ancient folks did for a living. You’ll also find out why you can’t build enormous pyramid-like buildings without things like beer, bread, kings, priestesses, and pants. And you’ll discover how an ancient, fantastical story about magical beasties and a man who lives like a gazelle can still help us to understand some genuine things about the real past. Most important, learn why you need history in order to really understand humanity’s connections to the natural environment. You can find the sources for this episode along with lots of other good stuff at findyourselfinhistory.com . Learn more about this rogue, underdog, Hail Mary pass of a project at findyourselfinhistory.com ! Support the show Thanks for listening! To learn more about this history project, check out findyourselfinhistory.com .…

You Are A Weirdo (with Historian Doug Sofer, Ph.D.)

1
You Repeat Yourself You Repeat Yourself 39:08

för 1 year sedan39:08

39:08

It bears repeating that we live in strange times. Take, for instance, duplication technology. Today, no matter who you are, you can draw an image or scribble out some text, and copy it as many times as you’d like. Yet when we consider that copying tech in historical perspective, we discover that this ability is new. For most of the human past, only wealthy elites could clone massive stacks of duplicated materials. Printing has been around for a surprisingly long time, but easy access to portable copying technology is a clear sign of the peculiarity of the present-day. Join your favorite professional historian on a journey around the globe—to Indonesia, Iraq, China, Germany and Virginia—and find out about how the arts and sciences of duplication have changed over the centuries, and how that journey teaches us about our fundamentally odd world. Along the way, you’ll get to hear a professional historian’s expert audio simulation of a copying technique that dates back nearly 40,000 years. And you’ll hear shocking statements about Thomas Jefferson’s elbows. Learn more about this rogue, underdog, Hail Mary pass of a project at findyourselfinhistory.com ! Support the show Thanks for listening! To learn more about this history project, check out findyourselfinhistory.com .…

You Are A Weirdo (with Historian Doug Sofer, Ph.D.)

1
Your Water's More Valuable Than Diamonds 39:57

för 1 year sedan39:57

39:57

Which is more valuable: diamonds or water? The seems obvious, but splash some holy water into the mix and you’ll see that this answer is a lot messier than you might at first think. Join your new favorite historian-podcaster guy on a journey through time and around the world to better understand why holy water defies most economic logic. Along the way you’ll discover about why people in the diamond industry have mangled the English language. You’ll have an epiphany about how the laws of supply and demand don’t really apply to the Moscow River. You’ll meet multiple condescending British travel writers. And, as always, you’ll find out that plunging into the past helps you to better comprehend the strangeness of now. Learn more about this rogue, underdog, Hail Mary pass of a project at findyourselfinhistory.com ! Support the show Thanks for listening! To learn more about this history project, check out findyourselfinhistory.com .…

You Are A Weirdo (with Historian Doug Sofer, Ph.D.)

1
Your Democracy Is A Republic—and Vice-Versa 42:31

för 1 year sedan42:31

42:31

Did the framers of the U.S. Constitution set up the country’s government to be a republic or a democracy? Some folks have surprisingly strong opinions on this question, often with good reason. Yet the words republic and democracy have very similar meanings, so what’s the big deal? The answer has to do with the ways that the historic founders of the USA thought about history—specifically the histories of the democracies and republics that came before them. To make things even more confusing, the Constitution’s authors got some of their history secondhand, through one of their favorite political philosophers, Charles Montesquieu (1689–1755), who had some very specific—and surprising—things to say about republics and democracies. Check out this episode to learn why many people of the past would find many of our present-day political debates on this topic to be especially odd. Learn more about this rogue, underdog, Hail Mary pass of a project at findyourselfinhistory.com ! Support the show Thanks for listening! To learn more about this history project, check out findyourselfinhistory.com .…

You Are A Weirdo (with Historian Doug Sofer, Ph.D.)

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Season Two Trailer 4:37

för 2 years sedan4:37

4:37

Anticipation. It's so thick you can scoop it out of the air with a soup spoon. Yes my friends, Season Two of the award-imagining You Are A Weirdo podcast is coming soon. If this dramatic trailer is any indication, it's going to be epic. Support the show Thanks for listening! To learn more about this history project, check out findyourselfinhistory.com .…

You Are A Weirdo (with Historian Doug Sofer, Ph.D.)

1
History Makes Your News 29:48

för 2 years sedan29:48

29:48

In the time it takes you to put on just one elbow pad, you can access hundreds of cutting-edge news articles from all around the globe. Yet making sense of international events can be tricky. To really get it, you need to understand something about historical context. Take for example the present-day situation between the United States, the People’s Republic of China, and Taiwan. Right now, early June 2023, there’s a steady flow of news about rising economic, political, and military tensions connected to the island. But how did we get to this point? What are the stakes? Why does there seem to be so little room for compromise when it comes to Taiwan? To answer those questions, you need to understand the history of China and Taiwan from the fall of China’s Qing Dynasty through the post-Cold War period. This episode provides a short overview of that complex history and gives you some ideas of where to find additional resources. Learn more about this rogue, underdog, Hail Mary pass of a project at findyourselfinhistory.com ! Support the show Thanks for listening! To learn more about this history project, check out findyourselfinhistory.com .…

You Are A Weirdo (with Historian Doug Sofer, Ph.D.)

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You're Used To Loudmouths 49:05

för 2 years sedan49:05

49:05

Understanding the historical rise of mass media is not just about the tech. It’s also about how people used—and abused—those new ways of communicating with the public. That picture becomes clearer when you realize that new innovations in amplification and broadcasting coincided closely with the rise of nationalism in the Western world. Successful nationalist movements in Italy and Germany ushered in new two modern countries by the end of the 1870s. In the first half of the 20th century, those countries’ dictators used new mass-media technology to amplify not just their voices, but their personalities. In so doing, they passed themselves off as larger-than-life figures who claimed to speak for their entire nations. This episode explores how the convergence between nationalism and industrial mass-media helped prop up these two totalitarian dictatorships, suppressing other voices in the process. Investigating this history allows us to reflect on the nature of nations, how new ways of communication can be disorienting, and how being savvy about the history of media can help to keep you grounded. Learn more about this rogue, underdog, Hail Mary pass of a project at findyourselfinhistory.com ! Support the show Thanks for listening! To learn more about this history project, check out findyourselfinhistory.com .…

You Are A Weirdo (with Historian Doug Sofer, Ph.D.)

1
You're Amped Up 31:00

för 2 years sedan31:00

31:00

You’re presumably reading this description because you like to listen to podcasts. And you can listen to podcasts because clever people invented loudspeakers a century-and-change ago. And loudspeakers were not possible without the invention of electronic amplifiers. Which were not possible without vacuum tubes. Which are a lot like light bulbs. What was it like to experience electronically amplified sound for the first time? Did it set crowds of people into hysterical panic? Why or why not? Why were there so many innovations in audio tech at around the same time between the 1870s and 1930s? What is a magnavox and what does it have to do with Magnavox-with-a-capital 'M'? Why did the Great Grape Juice Waterfall of 1915 never, in fact, actually take place? These and many other fascinating interrogative sentences appear in this episode! Plug in now to learn more about how electronic amplification transformed the world into the weird place it is today. Learn more about this rogue, underdog, Hail Mary pass of a project at findyourselfinhistory.com ! Support the show Thanks for listening! To learn more about this history project, check out findyourselfinhistory.com .…

You Are A Weirdo (with Historian Doug Sofer, Ph.D.)

1
You're Too Loud! 34:56

för 2 years sedan34:56

34:56

We take for granted our present-day ability to make ourselves as obnoxiously loud as we want to be. Yet being able to pump up the volume of an individual voice—to make it so deafening that it can easily reach all 140,000 ears of a stadium full of 70,000 people—is a brand-new development in the big picture of the human past. Vibe with your favorite professional historian on this sonic journey through thousands of years. This amped-up episode brings you around the world, from the cities of ancient Greece and the Yucatán peninsula, through the expansive countryside of North America. Experience how Europe’s Scientific Revolution ultimately changed humans’ relations with sound itself. And discover some of the different, creative, occasionally bizarre ways through which people tried to raise their voices for the thousands of years prior to electronic amplification. Learn more about this rogue, underdog, Hail Mary pass of a project at findyourselfinhistory.com ! Support the show Thanks for listening! To learn more about this history project, check out findyourselfinhistory.com .…

You Are A Weirdo (with Historian Doug Sofer, Ph.D.)

1
You Ask Leading Questions 36:15

för 2 years sedan36:15

36:15

Studying history can help you become a better, more informed leader. Yet a lot of so-called advice from 'history' out there tends to oversimplify the historical record. History is big and complex; reducing this enormous field to a bunch of digestible soundbites makes it appear small and simple. So what would happen if we tried to follow historical leadership advice without picking and choosing examples or separating those select tidbits from their original contexts? Would that advice still make sense? In this episode we answer that very question. And we discover that the real lessons of history are deeper, richer, messier and stranger—and far more profound—than some folks would have you believe. Learn more about this rogue, underdog, Hail Mary pass of a project at findyourselfinhistory.com ! Support the show Thanks for listening! To learn more about this history project, check out findyourselfinhistory.com .…

You Are A Weirdo (with Historian Doug Sofer, Ph.D.)

1
You're Disorderly 34:53

för 2 years sedan34:53

34:53

Who’s your daddy? In most societies throughout most of recorded human history, your answer to that question would be the primary determinant of who you were allowed to be. A community in which your prestige and your birth-status determine who you are is what’s called a society of orders. But as a person of the present, you are disorderly. This episode begins with an irritating experience in the waiting room at your local DMV. But then we explore the controversy in the early United States around a group called the Society of the Cincinnati. Many political leaders feared it might represent the beginning of a new American aristocracy that would undermine the new republic. To discover why this seemingly innocent club for Revolutionary War veterans and their families concerned so many U.S., we accompany Thomas Jefferson to France and learn why living in an absolutist monarchy changed his mind about the Cincinnati. Learn more about this rogue, underdog, Hail Mary pass of a project at findyourselfinhistory.com ! Support the show Thanks for listening! To learn more about this history project, check out findyourselfinhistory.com .…

You Are A Weirdo (with Historian Doug Sofer, Ph.D.)

1
Yes, You Have New Bananas 39:31

för 2 years sedan39:31

39:31

Today, bananas are just a delicious, fruity fact of life. But being able to buy these curvy, golden delicacies in places where it’s too cold to grow them is actually a very recent development in the big picture of human history. Understanding the banana's past actually tells us a lot about the modern world—about economics, politics, technology, and even why we keep getting annoying popup ads for magical fruit-based cures. Join your favorite professional historian on this golden, slightly curved voyage through time, from the ancient Indian Ocean region through the present-day Western world. Discover how the banana has been adored throughout the ages. Explore why this fruit was once feared as a threat to civilization itself. And find out why bananas are as much a part of the Industrial Age as more obvious products like steel or petroleum. Learn more about this rogue, underdog, Hail Mary pass of a project at findyourselfinhistory.com ! Support the show Thanks for listening! To learn more about this history project, check out findyourselfinhistory.com .…

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