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Crafting Customer Archetype Stories
Manage episode 348608253 series 3421284
What we discuss:
- Why it’s important to start with a specific problem
- How to identify the counterargument before its raised
- Why framing a “good fit” from both sides is important
If you want to find out what you need to do to get your author services business started, or you want to discover how to make more money with your existing one, join me for an exclusive free private gathering on December 13, 2022, at 8am eastern. To attend live or get the replay, register at https://theauthorlife.com/biz/
13 episoder
Crafting Customer Archetype Stories
The Author Life: A Limited Edition Podcast Series Featuring Jeff Elkins
Manage episode 348608253 series 3421284
What we discuss:
- Why it’s important to start with a specific problem
- How to identify the counterargument before its raised
- Why framing a “good fit” from both sides is important
If you want to find out what you need to do to get your author services business started, or you want to discover how to make more money with your existing one, join me for an exclusive free private gathering on December 13, 2022, at 8am eastern. To attend live or get the replay, register at https://theauthorlife.com/biz/
13 episoder
Alla avsnitt
×1 An Update from Jeff Almost Three Years Later 32:55
1 Refining the Website and Home Page Sales Copy 44:48
1 Lead Generation and Setting up the Workflow 25:54
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