Why Executives Should Give Their Communications Team a Seat at the Table

Copper State of Mind: public relations, media, and marketing in Arizona

When a company has a problem, a breakdown, a crisis -- something goes wrong and the whole world is talking about it -- it's often said that they have a PR problem. But what if that whole situation could have been avoided? And what if including your communications pros earlier in the conversation could have prevented all of that?

In this episode, Abbie Fink and Dr. Adrian McIntyre talk about why executives should make sure their marketing, communications, and public relations team has a seat at the table.

Read Abbie Fink's blog post for this episode: "Why You Want Your Public Relations Team at the Table"

If you enjoyed this episode, you might also like the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world’s local public relations agency.”

Additional Resources

• "PR Problem or Operational Issue?" by Abbie Fink
• "What is PR?" by Andrea Meyer
• "Should We Be Educating Our Clients About Public Relations?" by Abbie Fink
• Common Myths in Public Relations" by Marissa Baker
• Related Episode: "Community Relations: Giving Back is Good Business"

Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"

Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.

The show is recorded and produced in the studio of PHX.fm, the leading independent B2B online radio station and podcast studio in Arizona.