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Social Media: Blessing or Curse for Corporate Communications?

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Manage episode 293388416 series 2895954
Innehåll tillhandahållet av HMA Public Relations | PHX.fm. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av HMA Public Relations | PHX.fm eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the pitfalls and possibilities of social media for marketing and corporate communications in 2021.

Someone posed the question the other day—are you really a business if you don’t engage on social media? Good question. Social media connects us with the world at large. Social media can replace email. For many people, social media is their only source of news. And it is no doubt a worthwhile tool for any company that wants to engage with its customers and potential customers. Or is it?

There is not a day that goes by that an ill-timed Tweet or insensitive Facebook post sends a business’ social media team into overdrive, requiring them to apologize, rephrase or re-do in order to take back control of the narrative. Any business using social media must do everything it can to ensure the right message reaches the right audience at the right time—and for the right reasons. When this fails, major problems will arise, and the negative impact will probably be amplified by the ability of social media posts to spread rapidly to an increasingly connected, global audience.

Read Abbie Fink's blog post for this episode: "Is Social Media a Blessing or Curse for Corporate Communications?"

If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world’s local public relations agency.”

Additional Resources


Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"

Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.

The show is recorded and produced in the studio of PHX.fm, the leading independent B2B online radio station and podcast studio in Arizona.

  continue reading

40 episoder

Artwork
iconDela
 
Manage episode 293388416 series 2895954
Innehåll tillhandahållet av HMA Public Relations | PHX.fm. Allt poddinnehåll inklusive avsnitt, grafik och podcastbeskrivningar laddas upp och tillhandahålls direkt av HMA Public Relations | PHX.fm eller deras podcastplattformspartner. Om du tror att någon använder ditt upphovsrättsskyddade verk utan din tillåtelse kan du följa processen som beskrivs här https://sv.player.fm/legal.

In this episode, Abbie Fink and Dr. Adrian McIntyre discuss the pitfalls and possibilities of social media for marketing and corporate communications in 2021.

Someone posed the question the other day—are you really a business if you don’t engage on social media? Good question. Social media connects us with the world at large. Social media can replace email. For many people, social media is their only source of news. And it is no doubt a worthwhile tool for any company that wants to engage with its customers and potential customers. Or is it?

There is not a day that goes by that an ill-timed Tweet or insensitive Facebook post sends a business’ social media team into overdrive, requiring them to apologize, rephrase or re-do in order to take back control of the narrative. Any business using social media must do everything it can to ensure the right message reaches the right audience at the right time—and for the right reasons. When this fails, major problems will arise, and the negative impact will probably be amplified by the ability of social media posts to spread rapidly to an increasingly connected, global audience.

Read Abbie Fink's blog post for this episode: "Is Social Media a Blessing or Curse for Corporate Communications?"

If you enjoyed this episode, check out the PRGN Presents podcast, hosted by Abbie Fink, featuring conversations about PR, marketing, and communications with members of the Public Relations Global Network, "the world’s local public relations agency.”

Additional Resources


Need to hire a PR firm?

We demystify the process and give you some helpful advice in Episode 19: "How to Hire a Public Relations Agency in Arizona: Insider Tips for Executives and Marketing Directors"

Copper State of Mind is a project of HMA Public Relations, a full-service public relations and marketing communications firm in Phoenix.

The show is recorded and produced in the studio of PHX.fm, the leading independent B2B online radio station and podcast studio in Arizona.

  continue reading

40 episoder

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